ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Growth marketing borrows a concept from the lean startup methodology. If your campaign works and your brand awareness metrics improve, you win.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

AUGUST 11, 2021

For advertising opportunities, research PPC, print, and traditional media fees based on similar audiences and value the asset accordingly. Lean on your professional networks too. An inventory of metrics: Click-through rates, newsletter subscribers, downloads, social engagement, revenue figures, etc. Are they a potential sponsor?

Audience 139

Audience Social Media Email Ruby 139

ConversionXL

OCTOBER 13, 2015

In Lean Analytics , Alistair Croll and Benjamin Yoskovitz gave a great example of the value of cohorts, using data from a hypothetical online retailer: January. How does retention differ among different acquisition channels? Acquisition Efficiency. Will this cohort help me improve that metric?”.

Conversion 48

Conversion Retention Acquisition Metrics 48

Occam's Razor

SEPTEMBER 20, 2010

So if Direct traffic is so important and often the metrics show very positive results then why don't we all obsess about it a lot more? Here is a simple example: You are the Acquisition manager for a company called Omniture. Make your pages as lean as you can, especially campaign landing pages. The Problem: Unfortunately.

Analytics 122

Analytics Software Review Campaign Flash 122

Up and Running

MARCH 14, 2017

In the Lean Startup methodology, one of the most important elements is getting out of the building. You must conduct client interviews, website usage tests, and maybe even set up a small PPC campaign to figure out whether or not the market is interested in you offering. Idea validation and Lean Planning.

Business Plan 94

Business Plan PPC Lean Campaign 94

ConversionXL

JUNE 2, 2022

The median figures for each strategy should give you an idea of which program to lean towards. For 90% of companies , the top goal for ABM is new business generation— new clients, new contracts, new logo acquisition, etc. Does your company clearly understand current CAC , LTV, CAC payback period, and other core growth metrics?

Customer 98

Customer Marketing Channel Acquisition 98

crowdSPRING Blog

APRIL 6, 2015

But when it comes to measurement, many managers struggle with developing and tracking the metrics specific to their strategy. An important step is to figure out which metrics are the ones that are important to your business. Customer Acquisition Cost. Well the answer is pretty simple: turn to math and leverage technology.

Metrics 48

Metrics CPA Lean Marketing 48