Remove Acquisition Remove Lean Remove PR Remove Product Development
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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

This philosophy comes from The Lean Startup methodology , which relies on testing hypotheses to better understand your customers’ pain points and goals. It outlines four major growth strategies: market penetration , market development , product development , and diversification. Market development. Acquisitions.

Marketing 115
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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The Lean Startup Intensive is tomorrow at Web 2.0.

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How to Model Your Marketing Against the Product Lifecycle

ConversionXL

These are the four stages of a product we’ll be focusing on. . However, on a more granular graph, the introduction phase would be preceded by a product development stage. This stage is used to determine the viability of your product and confirm when it should go to market. It also gives you a product to market.

Product 142
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Lessons Learned: Achieving a failure

Startup Lessons Learned

Launch with a PR blitz, including mentions in major mainstream publications. Build the product in stealth mode to build buzz for the eventual launch. Without conscious process design, product development teams turn lines of code written into momentum in a certain direction. Even a great architecture becomes inflexible.

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Twitter Link Roundup #130 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Lean Marketing: Delivering Customer Service via Social Media – [link]. Six Myths of Product Development – [link]. Building It Is Not Enough: 5 Practical Tips On User Acquisition – [link]. Unlimited Vacation Doesn’t Create Slackers–It Ensures Productivity – [link].

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Common Growth Hacking Myths (and How Growth Actually Works)

ConversionXL

PR and publicity drive attention…to drive sales. Peep Laja , ConversionXL : “I see growth hacking as traffic acquisition + conversion optimization.” Would they agree that growth hacking is essentially traffic acquisition plus CRO? Growth hacking is done best when it begins at the start of product development.

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How to Build a Startup Team

techcocktail.com

But while you are small and lean, take advantage of everyone skills; if someone on your team is a great writer, have them take charge of your press releases and marketing content. be the manager and product developer). Talent: Each team member needs to have talent – they all need to own their abilities and focus on their assets.