This is going to be BIG.

OCTOBER 18, 2012

VCs talk about customer acquisition and competition as critical parts of the pitch--when 99% of the time the real answers are: a) Well, we'll do some PR, some social, some paid when we figure out what a customer is worth, some BD. Top talent drives revenues, business development, great product development.

Hiring 111

Hiring PR Differentiation Acquisition 111

techcocktail.com

OCTOBER 23, 2010

be the manager and product developer). Make sure someone is thinking about overarching plans around PR, marketing and sales and spends time crafting the right messages, understanding audiences and figuring out distribution channels. In a new venture, it’s typical that each team member will likely wear multiple hats (i.e.

San Francisco 44

San Francisco Startup PHP San Diego 44

infochachkie.com

SEPTEMBER 24, 2011

For instance, if a consultant proposes to help you with public relations, pay them a commission equivalent to the greater of a flat fee per story placed or a percentage of revenue generated from the PR coverage. Such positions include: PR, Sales, Product Development, Lead Generation, Strategic Planning, Fund Raising, etc.

Equity 40

Equity Silicon Valley Cofounder Technical Review 40

Hunter Walker

MAY 20, 2013

Being one of the first Googlers to join YouTube after the acquisition taught me a lot about what works, and doesn’t work, when you bring a fast growing community property into a larger entity. Especially legal, policy and pr – we wanted them to understand the magic of YouTube. Avoid Locality Bias in Product Development.

Engineer 87

Engineer PR Leadership Community 87

ConversionXL

OCTOBER 7, 2021

These are the four stages of a product we’ll be focusing on. . However, on a more granular graph, the introduction phase would be preceded by a product development stage. This stage is used to determine the viability of your product and confirm when it should go to market. Slow skimming.

Product 142

Product Marketing Software Review Social Media 142

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral.

San Francisco 68

San Francisco Lean Retention SEM 68

ConversionXL

JUNE 25, 2021

This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process. How a product launch strategy creates awareness and earns consideration from potential buyers.

Product 96

Product Social Media Audience Software Review 96

YoungUpstarts

FEBRUARY 21, 2019

No matter what a business owner needs an app for — accounting, communication, brainstorming, compliance, financial transactions, employee evaluations, advertising & promotions, collaborations, creativity, management, PR, customer relations, eCommerce, web design — there’s an app for that, and it’s probably free.

Cloud 113

Cloud eCommerce Security Advertising 113

ConversionXL

NOVEMBER 25, 2015

In this way, it’s more indirect and can determine price elasticity as well as an accurate range of effective pricing for a product. Freemium isn’t really a revenue strategy, but rather a customer acquisition strategy. ” A Quick Note On Freemium. You can, but most people don’t recommend to A/B test pricing.

Product 48

Product Retention Revenue Acquisition 48

ConversionXL

FEBRUARY 9, 2016

PR and publicity drive attention…to drive sales. Peep Laja , ConversionXL : “I see growth hacking as traffic acquisition + conversion optimization.” Would they agree that growth hacking is essentially traffic acquisition plus CRO? Growth hacking is done best when it begins at the start of product development.

Retention 48

Retention Metrics Acquisition Conversion 48

ConversionXL

NOVEMBER 19, 2019

We had that luxury—we had three other profitable companies (focused on web design and development) when we decided to launch Chanty. We wanted to spend money on product development, not market research. Instead, we saved most of that money for product development. Chanty was, at its outset, a fun side project.

Differentiation 108

Differentiation Non-Compete Audio Algorithm 108

ConversionXL

NOVEMBER 19, 2019

We had that luxury—we had three other profitable companies (focused on web design and development) when we decided to launch Chanty. We wanted to spend money on product development, not market research. Instead, we saved most of that money for product development. Chanty was, at its outset, a fun side project.

Differentiation 48

Differentiation Non-Compete Audio Algorithm 48

A Smart Bear: Startups and Marketing for Geeks

MARCH 11, 2014

You have your general management meeting and in your general management meeting you talk about product development, about marketing and about finance. So again, none of this is me trying to say what you should do for product development, in fact, or what you should write in code in fact. Edwin: I know. Edwin: The ROI?

Technical Cofounder 220

Technical Cofounder Cofounder Software Review Management 220

betashop.com

OCTOBER 8, 2012

I firmly believe that in this age where the product development life-cycle is so short and user feedback comes so quickly, you will know within a year whether you are focusing on a worthwhile one thing. My rule is that conferences are to be avoided unless it’s purely for PR purposes or if you’re in sales. .

Technical Review 108

Technical Review Technology Software Review Valuation 108

Startup Lessons Learned

DECEMBER 16, 2008

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join.

Viral 140

Viral San Francisco Lean Continuous Deployment 140

Startup Lessons Learned

JANUARY 30, 2009

Launch with a PR blitz, including mentions in major mainstream publications. Build the product in stealth mode to build buzz for the eventual launch. Without conscious process design, product development teams turn lines of code written into momentum in a certain direction. Even a great architecture becomes inflexible.

San Francisco 150

San Francisco Lean Agile Continuous Deployment 150

techcrunch.com

OCTOBER 23, 2010

sites from scratch - Experienced with the majority of the social api’s (Facebook, Twitter, YouTube, Meebo, PayPal, Flickr) - Experience managing offshore dev teams - Most recently a Director of Product Development at an early stage funded startup [link] Skip Bronkie Just an all around great post. Love the guest post TechCrunch!

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84

steveblank.com

JULY 8, 2011

AgileZen – project management visually see and interact with your work Kanbanery – Simple online team or personal kanban board LeanKit Kanban – Great for visualizing work of product development Kanban Pad – “Nice and lean” and free online Kanban tool Banana Scrum – A tool simple as Scrum itself.

Software Review 110

Software Review Startup Silicon Valley Analytics 110