ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts.

Framework 102

Framework Marketing Acquisition Retention 102

This is going to be BIG.

FEBRUARY 26, 2010

By managing the storage and analysis of sequence data, DNAnexus allows life science researchers to focus on what matters to them most: understanding the functioning and genetic basis of life, instead of worry about data center issues. Interested candidates should e-mail keyhirewire@firstround.com with "ROBLOX COO" in the subject.

San Francisco 92

San Francisco CTO Hire Developer EC2 92

Both Sides of the Table

MARCH 25, 2016

After a year in the market, MakeSpace was growing rapidly and our biggest issue was CAC (customer acquisition costs) relative to payback period (when we get our marketing investment back) and relative to LTV (lifetime value). The metrics were good but we wondered how much better they would be when we expanded our product.

Startup 150

Startup Seed Money DC Software Review 150

Steve Blank

DECEMBER 7, 2010

This Stanford class will introduce management tools for entrepreneurs. Working with your team you will encounter issues on how to build and work with a team and we will help you understand how to build and manage the startup team. What are your hypotheses around customer acquisition costs? What’s Different About the Class?

Wiki 315

Wiki Lean Management Business Model 315

This is going to be BIG.

JULY 26, 2011

To begin with, there seems to be a serious shortage of customer acquisition experts--particularly given how hot subscription services have gotten. If you are in marketing right now, or a student thinking about it, an *instant* way to get a job is to build up customer acquisition skills. In New York City, that just shouldn't happen.

New York City 113

New York City Marketing SEM Acquisition 113

Duct Tape Marketing

NOVEMBER 10, 2015

The 5 Types of Metrics Every Small Business Must Track written by John Jantsch read more at Duct Tape Marketing. Management consultant extraordinaire Peter Drucker famously said, “What gets measured, gets managed.” Below are the five types of metrics every small business must rely on to navigate growth and profit.

Metrics 28

Metrics Small Business Analytics SEM 28

Startup Lessons Learned

SEPTEMBER 2, 2008

In a subscription business, maybe your attrition starts matching your acquisition, balancing like magic. Or your cost of customer acquisition just magically floats up to match your customer lifetime value. Amazing lean startup resources Is Entrepreneurship a Management Science? Nothing seems to matter.

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

Occam's Razor

JUNE 4, 2012

Custom reports on the other hand are, well, hand crafted by you for a specific purpose with a set of guiding principles (" Acquisition, Behavior, Outcomes! ") Never create a custom report without Acquisition, Behavior, Outcome metrics. Be insanely relevant (pick the critical few metrics ). In this case.

Analytics 127

Analytics Campaign Search Customer 127

ConversionXL

DECEMBER 13, 2022

Define your target metrics. Maybe you’re at a startup whose acquisition engine is fueled by SEO. We’ll measure this using (data metric). We expect to see (data metric[s] change) over a period of (X business cycles). So here’s the tough part: There’s no single best way to structure your knowledge management.

Analytics 127

Analytics Technical Review Software Review Framework 127

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. So what can you do? My advice: dont launch big.

San Francisco 68

San Francisco Lean Retention SEM 68

Occam's Razor

FEBRUARY 26, 2008

" Our Senior Management won't let us do that." " Or sometimes " My manager simply does not get it / Analytics / Web / Me / Anything." It is just that we are too low on the totem pole or that our management is ignorant / opinionated / close minded / other things. We have tried but failed.

Management 68

Management Analytics San Diego Web 68

The Next Web

FEBRUARY 13, 2014

So I asked eight founders (all members of YEC ) the following: What is the best SaaS product on the market for managing large amounts of customer data for your business?). We send them tons of user activity, and they manage the logic to send emails at the right times. RJ Metrics. Ben Kirshner , Elite SEM Inc.

Management 123

Management Customer Product Retention 123

crowdSPRING Blog

JULY 24, 2018

Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. HootSuite also has powerful team management features that make it easy for teams to collaborate and post on social media. Search marketing.

Social Media 51

Social Media Marketing Analytics Audience 51

crowdSPRING Blog

JULY 24, 2018

Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. HootSuite also has powerful team management features that make it easy for teams to collaborate and post on social media. Search marketing.

Social Media 48

Social Media Marketing Analytics Audience 48

Cracking the Code

OCTOBER 10, 2008

Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers. Brian, Paglo www.paglo.com. Great list! Great list! Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48