Acquisition Mobile PR Viral 
VC Cafe
JULY 15, 2021
Almost overnight, a huge new industry was created around mobile. Worldwide mobile app revenues in 2014 to 2023 (in billion U.S. Worldwide mobile app revenues in 2014 to 2023 (in billion U.S. introduced a feature that stops apps from tracking consumers, which led to reduced spend on mobile ads for the time being.
Both Sides of the Table
APRIL 4, 2011
They have a mobile app and I felt like it crashed too much for my liking. All applications crash and this is especially true in the nascent mobile world where dealing with device types, OS’s & networks adds one hell of a configuration management problem. Customer Acquisition. Measuring viral adoption is obviously important.
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ConversionXL
APRIL 4, 2017
Paid Acquisition. You’re undoubtedly familiar with paid acquisition, as it’s the digital equivalent of traditional advertising. Here are some resources to learn more about paid acquisition: Customer Acquisition Master Course (includes SEO). When Does Paid Acquisition Work for SaaS Startups?
Both Sides of the Table
JANUARY 11, 2014
We spend a lot of time trying to get people focused on building products that have viral components and why that has to be measured and constantly tested. I have seen many teams pour tons of money, time and effort into PR strategies without thinking about how product tweaks could drive more consumption, more retention and more referrals.
YoungUpstarts
OCTOBER 4, 2015
Nor to achieve the greatest “virality” in our digital campaigns. They range from social customer insights, marketing, sales, analytics, demand management, support, and customer experience, to mobile and location based services. The greatest challenge of the social media age isn’t to grow the largest fan or follower base.
Steve Blank
APRIL 20, 2021
For software products, the channels are typically through the mobile app stores or directly over the Internet. Owners of the new Mac M1 laptops are taking advantage of a decade of Apple’s mobile chip development, which is finally robust enough to run the MacOS. Today, Roku has become an operating system embedded in other brands’ TVs.
View from Seed
MARCH 22, 2016
No, but a publication that gets into the nitty gritty of mobile development will want those details and then some. Offer reporters an exclusive on the successful, viral campaign that got you there, or a behind-the-scenes look at what your product does and how you’ll deliver on this huge campaign’s promises. That is objectively crazy.
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