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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

For many ConversionXL readers, PPC advertising is a big part of your business & in many ways it is just as critical to the conversion process as what’s happening on the page. You may have an exceptional page that would convert beautifully if your PPC ads were just a little more on topic. Enter Georgene: .

PPC 111
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Excellent Analytics Tip #18: Make Love To Your Direct Traffic

Occam's Razor

You see if you don't implement your links properly the person shows up to your site without any tracking parameters and thus fail to help your web analytics tool to put that visitor in the right source bucket. Here is a simple example: You are the Acquisition manager for a company called Omniture.

Analytics 122
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Strategy Roundtable For Entrepreneurs: Top 10 Vertical and Social Web Trends For The Decade

ReadWriteStart

This curriculum is based on the various questions entrepreneurs have asked me over these 64 sessions, spanning financing, positioning, customer acquisition, marketing, sales, channel, and various other early stage, startup-related issues. This is my core assumption on Web 3.0. I like the idea, and recognize the problem. tomorrow.

Vertical 115
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Demand Generation: Turn Ideal Buyers Into Superheroes

ConversionXL

As Ramli John notes: “If you’re a real estate agent in New York, you want to be building content showing you really know real estate in New York. Why would I buy real estate from someone who doesn’t know New York?”. Optimonk’s PPC Cheat Sheet , for example, helps people make their ads more profitable.

Demand 91
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Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

Occam's Razor

Ditto for one of my favorite hotels in New York, The Standard. I have a time-to-time relationship with their brand (whenever I have to visit New York). Acquisition is everything we do to attract traffic. Companies have an Email team and a SEO team and a PPC team and a Social Media team and a Display team and.

Analytics 154
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Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

Here's your online data: You are capturing the above information using your web log based or javascript tag based web analytics tool. Still some web analytics vendors and consultants are fond of saying, "Yes we can track everything, online and offline and underwear sizes, and you won't have to lift a finger!"

Analytics 116
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Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data!

Occam's Razor

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. Pledge to shift away from a one-size-fits-all data puke, and use your web analytics tool to create a customized dashboard.

Analytics 145