ConversionXL

APRIL 4, 2017

Paid Acquisition. You’re undoubtedly familiar with paid acquisition, as it’s the digital equivalent of traditional advertising. Here are some resources to learn more about paid acquisition: Customer Acquisition Master Course (includes SEO). When Does Paid Acquisition Work for SaaS Startups?

Channel 118

Channel Marketing Viral SEO 118

ReadWriteStart

MARCH 3, 2021

You’ll build momentum with marketing, advertising, sales, and other strategies optimized for quick, self-sustaining growth. Pay Per Click (PPC) Ads. That’s why it’s valuable for new businesses to complement those tactics with pay-per-click (PPC) ads. The Prioritization of Customer Retention.

Early Stage 125

Early Stage PPC Retention Churn Rate 125

ConversionXL

OCTOBER 4, 2021

Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. However, it’s not without challenges. Consideration.

Email 136

Email Customer Marketing Software Review 136

Hearpreneur

DECEMBER 15, 2017

#7- To prioritizes employee and client retention. The company that employed us began putting profits above people and new sales above client retention. The three of us had the exact opposite mentality and created a company that prioritizes employee and client retention. Photo Credit: Steven Randall. 10-Passion.

Entrepreneur 114

Entrepreneur Czech Republic Retention B2C 114

ConversionXL

NOVEMBER 17, 2022

For example, if data reveals that 40% of sales calls don’t convert, the algorithm may recommend further training for sales reps. By switching from manual analysis data to predictive analytics, Sprint could quickly analyze user behavior to spot customers at risk of churn and identify retention offers. Conversion rate.

Analytics 106

Analytics Metrics Channel Campaign 106

ConversionXL

OCTOBER 13, 2015

How does retention differ among different acquisition channels? Acquisition Efficiency. Customers that converted in the last year that had a sales cycle of less than x weeks. When optimizing for retention , it’s important to look at customers that spend the most over time via upsells. Expansion Potential.

Conversion 48

Conversion Retention Acquisition Metrics 48

YoungUpstarts

FEBRUARY 18, 2017

If your website is getting 100 visitors a day and you don’t get enough sales inquiries or leads, it is the time to rethink your online marketing strategy. In pursuit of getting more traffic, you may spend thousands of dollars on PPC ads or write numerous blogs. Epic content is a must to improve user retention rate. Bottom line.

Retention 124

Retention PPC Conversion Social Media 124

ConversionXL

JULY 11, 2016

Build acquisition into your product (LinkedIn, TransferWise). The aim nowadays should be to create great content that directly converts into sales. Use PPC to promote content cost effectively (choose keywords nobody’s bidding on). Personalized sales message. Use marketing to amplify your product. Animated explainer.

PPC 48

PPC Analytics Video Non-Compete 48

ConversionXL

MARCH 5, 2014

The origins of this myth can be traced back to the 1980′s when the Technical Assistance Research Project published research that stated the cost of customer acquisition vs the cost of customer retention was significantly higher. In David Skok’s post, he says: “Life Time Value > Cost of Acquisition. (It

Customer 133

Customer Churn Rate Retention Acquisition 133

ConversionXL

MAY 19, 2016

The biggest shortcoming being that it considers the sales cycle to be a linear process where a customer passes sequentially through sales steps and where he/she is the only one involved in the decision making process. sales page, cart, purchase, etc.) Like any model it has its pros and cons. It’s not one funnel fits all.

Analytics 78

Analytics Metrics Channel Software Review 78

ConversionXL

NOVEMBER 13, 2019

Client retention hinges on relationships—and the people who maintain them. Samantha Noble of Biddable Moments used a training course: Samantha Noble, Biddable Moments: “My biggest client has come off the back of a PPC training course that I run. Professional networks are the starting point (and growth engine).

SEO 110

SEO Hiring PPC Leadership 110

ConversionXL

JUNE 16, 2016

For optimizers, those descriptions are a bit different… Acquisition: Optimizing emails, PPC ads, etc. Retention: Optimizing for the second, third, fourth conversion. That is, getting an email or a sale or whatever it might be. Activation: Optimizing for that first conversion. Revenue: Optimizing for actual money.

Framework 48

Framework Programming Metrics Engineer 48

maplebutter.com

JANUARY 8, 2013

Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Do that – nothing else but one product / company / focus and get to $1M in sales with atleast $15% net profit. I also like to get a sale $$$ ASAP. Acquisition / Lifetime Value, etc.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

NOVEMBER 13, 2019

Client retention hinges on relationships—and the people who maintain them. Samantha Noble of Biddable Moments used a training course: Samantha Noble, Biddable Moments: “My biggest client has come off the back of a PPC training course that I run. Professional networks are the starting point (and growth engine).

SEO 49

SEO Hiring PPC Leadership 49

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. How do you come up with compelling analytics KPIs if there isn't a simple relationship between online activity and profit, for example when you sell online content via a traditional offline annual subscription sales process??

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

APRIL 23, 2012

Choose the right metric and they'll create the most glorious digital experience in the universe, the perfect acquisition campaign, the most amazing customer service channel. Working ever harder on understanding your content, CMS and business strategy to do ever better SEO and PPC. It will incentivize the right behavior.

Metrics 152

Metrics Analytics Search Channel 152