ConversionXL

NOVEMBER 28, 2018

Will PPC look like this in 2020? Nonetheless, there are some amazing automation opportunities that make the life of Marketing Managers, CMOs, and PPC experts quicker and more efficient—especially for fast-growing companies that need to scale their campaigns. PPC automation is a massive topic. Probably not. Ad Testing.

PPC 117

PPC Search CPA Campaign 117

ConversionXL

AUGUST 19, 2020

It’s the same for search engine marketing. PPC has a role. Ask the following six questions to help SEO and PPC teams collaborate—and achieve better results than either could on their own. Are SEO and PPC teams communicating effectively and sharing insights? You wouldn’t hire a brain surgeon to treat your heart condition.

PPC 69

PPC SEO Channel Analytics 69

Software By Rob

JANUARY 12, 2010

As I was looking at traffic stats I noticed a huge increase in mid-November due to a number of write-ups on startup and web-2.0 I cover topics that affect software and web startups of all sizes, but mostly relating to startups you can fund yourself. 9 gives way to other PPC SE’s like Bing and Yahoo? 9 Ash on 02.09.10

Software Review 55

Software Review Marketing Startup PPC 55

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Drill down to determine which metrics contribute to your goal: revenue per user, number of paying customers, churn, and new customer acquisition.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

JUNE 24, 2020

Competing businesses may click on each other’s PPC ads to waste money. Loads of PPC platforms ( Google Ads included) allow you to blacklist IP addresses. . Loyal buyers of other brands don’t care about your ad budget or your search terms. Wired refers to these as “hordes of linked machines controlled by rogue software.”

PPC 121

PPC IP Idaho Non-Compete 121

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

JULY 10, 2014

For example, I once had a client that sold law office practice management software. When surveying the competition, their customers, and the market at large, I learned that most law offices wouldn’t even consider purchasing a practice management software unless they knew: That it was being used by real lawyers.

Software Review 72

Software Review Lead Generation Design Campaign 72

ConversionXL

JULY 29, 2020

Did you know that Amazon has surpassed Google as the go-to search platform for shoppers looking for products? When customers have a specific product in mind, more turn to Amazon search than Google. The fundamental difference between Amazon and Google search. You run a search. This may come as a surprise to many readers.

SEO 113

SEO PPC Algorithm Software Review 113

Software By Rob

MAY 4, 2009

A recent discussion in the Micropreneur Academy surrounded the topic of starting an online business selling physical products as opposed to software. But there are two downfalls of selling physical products compared to software: 1. Since I’ve worked on both sides of the fence I have a lot to say on the subject.

Product 35

Product Software Review RSS Software 35

ConversionXL

JUNE 2, 2022

To maximize impact and ensure correct prioritization, the team reviewed the top 10 accounts quarterly. Programmatic ABM: One-to-many accounts marketing that leverages ABM software to tailor and personalize marketing programs for specific named accounts at scale. Use this to land new deals and upsell existing relationships.

Customer 98

Customer Marketing Channel Acquisition 98

Duct Tape Marketing

APRIL 14, 2022

Click on over and give us a review on iTunes, please! What makes it scalable and more of a marketing channel is that it's managed using software. If I can build a partner program using software with a thousand different partners, with a thousand different tactics, I, I have inherently a, a diversified portfolio. Like this show?

Marketing 90

Marketing Affiliate Channel Software Review 90

ConversionXL

SEPTEMBER 24, 2020

Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. Acquisition focuses on how to grab attention in a very crowded content environment. Strategies span a range of methods, but we’re going to focus on PPC, social media, and search.

Acquisition 111

Acquisition Software Review PPC Analytics 111

Occam's Razor

AUGUST 11, 2015

The include single custom reports that replace all/most current standard reports in GA on Mobile, Content, Paid Search and Acquisition. Hostname [Domains with your GA code]. Hostname [Domains with your GA code]. Seven more! Your life will be simpler. Grab the above, then grab the ones at the end of this post.

Analytics 60

Analytics Customer Metrics eCommerce 60

ConversionXL

FEBRUARY 3, 2017

Many of the top search results for the term are focused on what it is and whether you can make money from it. Are you aware of your cost per acquisition on other channels? PPC – 29.88%. For example, the offer can’t be promoted via email or PPC. Software / Tech. Are you aware of lifetime value?

Affiliate 48

Affiliate Programming Marketing PPC 48

Occam's Razor

JULY 22, 2013

Perhaps you wake up in the morning and walk into a store and buy new clothes (or expensive software from Oracle). Well, you can sign up to be notified of when reviews of something you are considering are posted (PS: how clever is that, and why does Amazon not do this?). There are some audiences who exhibit that behavior.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

AUGUST 12, 2013

We have fought valiant battles, paid expensive consultants, purchased a crazy amount of software, and achieved an implementation high that is quickly, followed by a " gosh darn it where is my return on investment from all this?" There are few things more complicated in analytics (all analytics, big data and huge data!) " low.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

JULY 29, 2014

With that in mind, we’ll cover features at the Account, Property, and View levels in your Google Analytics setup you should be reviewing and using. This View should have only features that involve collecting data directly from trackers or Google: Ecommerce, Site Search, Webmaster Tools, AdSense, and Adwords. image source.

Analytics 132

Analytics Software Review eCommerce Search 132

Occam's Razor

DECEMBER 6, 2010

2: Visitor Acquisition Efficiency Analysis Report. We tend to be far too obsessed about Search Engines and Twitter and the Next Shiny Object. My goal was to create one report where I can review the efficiency and performance across all streams of traffic to the site. Remember no acquisition is free. Change the pairings.

Analytics 125

Analytics Web Customer SEM 125

Occam's Razor

FEBRUARY 20, 2012

The Write A Review call to action (the more reviews there are on credit cards, the more valuable the site is for comparison shoppers the more people will come and do business with them). If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. I make a note of: 1.

Web 138

Web Analytics Technical Review Affiliate 138

ConversionXL

FEBRUARY 26, 2020

If we can’t determine where the traffic comes from, we can neither attribute conversions to their original sources of traffic, nor can we find out the true cost per acquisition (CPA) or return on ad spend (ROAS) for each marketing activity. Scanned QR codes. Links shared and clicked within mobile apps and instant messengers.

Analytics 118

Analytics Campaign Email Channel 118

ConversionXL

MAY 19, 2016

For example, someone searches for local car insurance and finds thousands of options, but focuses on the top three results first… All three pages are open in the browser for comparison… The person compares the landing pages, trying to determine which is the right option for them… What about motorcycle insurance?

Analytics 78

Analytics Metrics Channel Software Review 78

Software By Rob

FEBRUARY 10, 2009

Until a few weeks ago I owned one of the top ranking sites on Google for the search term “beach towels.&# As a software developer I want things in neat little boxes. But the problem is that marketing isn’t like coding. Coding is a highly constrained environment and, with most problems, a well-known path to success.

Design 51

Design Software Review Marketing Software Developers 51

Occam's Razor

JULY 1, 2008

Bonus Tip : Oh and if you want to get a smidgen more value, configure the store locater search parameter in your internal site search and bam bam (!!) Bonus Tip : Are you using unique phone numbers for your Paid Search landing pages? It is not that hard, check out the Omniture report for the above url and bam (!),

Analytics 116

Analytics Conversion Campaign Redemption 116

maplebutter.com

JANUARY 8, 2013

Search for: Videos. Don’t wait to fill the void before letting him go (but obviously get all the code / usernames / password). Sometimes I use Balsamiq, sometimes I code a prototype, doesn’t matter – just create something, then tell the world. I think quick, do something, then review what I’ve learned. Maple Butter.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

MAY 22, 2014

For Acquisition, we’re primarily asking how do first time visitors & potential customers find you? This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search. Acquisition – Getting Visitors At Top Of The Funnel. image source. What do they need?

Software Review 116

Software Review PPC Analytics Search 116

Hearpreneur

DECEMBER 15, 2017

They recognize the average lifespan of a client is 3-6 months, so they implement a strong sales team to consistently search for new clients. I started out working for various agencies and eventually I was recruited to work in-house for a Fortune 500 company doing SEO and PPC work. Thanks to Tim Grinsdale, TOAD Diaries ! #13-

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

ConversionXL

OCTOBER 30, 2021

For example, person #1 is searching for “the best social media software for automation.” In digital marketing, this will most likely be through search engines and social media. Over 90% of all global traffic comes from Google, and its ownership of search is holding steady. Generating awareness through PPC.

Customer 140

Customer Marketing Social Media CPA 140

Occam's Razor

FEBRUARY 9, 2015

Search/Keyword Competitive Performance. The post outlines eight sources vendors use to collect data: Toolbars, panels, ISP data, search engines, self reported, scraped/indexed, hybrid, and external voc. Note to NSA reviewer of this blog post: I'm a harmless digital marketer, totally not worth your attention.].

Metrics 60

Metrics Analytics Non-Compete Search 60