Acquisition Revenue Sales Cycle Viral 
www.forentrepreneurs.com
FEBRUARY 2, 2010
Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.
ConversionXL
APRIL 3, 2018
mobile is ~50% of revenue, shorter form works better. Flip your funnel – only 5% of revenue comes from optimisation but 92% of revenue from retention. Optimize for retention, not just acquisition. To understand acquisition you must understand lifetime value. Dropbox: first achieved growth through virality.
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ConversionXL
MARCH 6, 2019
Don’t copy the style of a popular video (especially a “viral” one) if you’re trying to drive home your unique value proposition or establish your brand. The strategy, according to Google, improves ad recall (and, undoubtedly, YouTube revenues). The sales cycle may last for months, or more than a year. Stay on brand.
Hippoland
AUGUST 8, 2018
One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. Diving in a bit more into some thoughts here: 1b) Ad-based revenue streams generally have terrible unit economics. This is obvious. Marketing first. Product second.
Hippoland
AUGUST 8, 2018
One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. Diving in a bit more into some thoughts here: 1b) Ad-based revenue streams generally have terrible unit economics. This is obvious. Marketing first. Product second.
Hippoland
FEBRUARY 12, 2018
At a high level, business is simple! :) You bring revenue in and your costs send money out the door. You want your revenue to be higher than your costs. When you’re talking with an investor, I’d say in general, he/she has biases towards the customer acquisition methods that has made him/her money before. Or in between?
Hippoland
FEBRUARY 12, 2018
At a high level, business is simple! :) You bring revenue in and your costs send money out the door. You want your revenue to be higher than your costs. When you’re talking with an investor, I’d say in general, he/she has biases towards the customer acquisition methods that has made him/her money before. Or in between?
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