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Using affiliate marketing and the Internet to boost your company’s revenue

The Next Web

He has a background in affiliate marketing and development and is a startup enthusiast in general. If your startup’s goal is to sell a product or service but you’re having a hard time with your revenue model, affiliate marketing might be the perfect match to give you that much-needed boost. What is affiliate marketing?

Affiliate 134
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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

Traditional video had very high costs of distribution due to limited time slots of broadcast TV (we only had enough spectrum to support 3-4 channels). The number of channels grew with cable & satellite TV but we still have limitations that makes distributing content high. But distribution is now unlimited. Not so fast.

Video 339
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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. And it turns out that we click a lot.

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How to Choose the Right Business Model for Your Start-up

Duct Tape Marketing

Evernote makes a great software product and distributes it through a free to upgrade approach. Products and services can be packaged and distributed through a multitude of channels and delivered in physical form, digital form and as one time purchases or ongoing subscriptions. This is probably the most common approach.

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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV).

Channel 161
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Not All Traffic Is Created Equal

www.pakman.com

To build the online media giants of tomorrow, companies need models where the costs of both content and distribution are near zero. They also must move advertising off-site, as they are now doing, which I detail in this post.). You are here: Home > Not All Traffic Is Created Equal. 26 September 2012. 20 Comments. David Pakman.

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Be Real-World Smart: A Beginner's Advanced Google Analytics Guide

Occam's Razor

You'll see in an instant the very cool things you can track and analyze… With a little bit of smart tagging you can track your internal promotions ( buy one Make America Great Again hat and get one Stronger Together hat free! ), transactions with coupon codes, affiliate sales and more. Affiliates! Take a break.