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Shopify Guide — Here’s How to Become an Expert

ReadWriteStart

A Strong Portfolio of Your Previous Work After getting accepted in the Shopify Experts Marketplace, you will have a page to list your portfolio items, experiences, locations, and rates. Therefore, you should have your site on WIX, Weebly, or WordPress to build your portfolio.

Curation 140
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Capturing Luck with “or” instead of “and”

A Smart Bear: Startups and Marketing for Geeks

Some days I had the worst portfolio, other days I had the best. That is, you need a good marketing channel and you need a few killer features and you need great initial employees and you need a healthy market, etc. Consider marketing channels. The competition happened to end on an up-day. Like startups. And” is bad!

Affiliate 245
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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~ Multi-channel attribution across digital channels. Grab a Red Bull.

Channel 161
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Why Partnerships Are The Future Of Marketing

Duct Tape Marketing

They can keep doubling down on advertising with the digital goliaths of today or begin to diversify and invest in other marketing channels, with an eye toward the future. So yeah, I, there there's some confusion around these terms, partner, marketing partnership, marketing affiliate market, and you have influencer and B2B.

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Measuring Incrementality: Controlled Experiments to the Rescue!

Occam's Razor

With a plethora of digital media channels at our disposal and new ones on the way every day(!), How do you figure out which channels to invest in more and which to kill? Oh, and the killer question… if you invest in multiple channels, how much incrementality does each channel bring to your bottom-line?

.Net 119
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This Week in VC with Jim Armstrong of Clearstone

Both Sides of the Table

They were started in affiliation with IdeaLab and were the first-round lead in PayPal. We also talked a lot about Geodelic , a portfolio company of Clearstone, who is trying to change the metaphor of how people discover location based information by partnering with large companies and brands. I have written on this topic before.

IPO 236
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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

Identify gaps in our content/engagement/channel strategy on the web, 2. Truly reflect on whether our marketing and advertising initiatives are broad enough and optimized enough for each customer consideration stage, and finally. And that comes before you think about marketing/sales/advertising/billboards/tv.

Framework 163