Both Sides of the Table

APRIL 4, 2011

One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. If you can break this down by channel that you’ve acquired them from this is obviously better. How many through affiliate deals? You Manage What you Measure. How many adds came through organic SEO?

Metrics 346

Metrics Startup Acquisition SEM 346

Duct Tape Marketing

APRIL 14, 2022

They can keep doubling down on advertising with the digital goliaths of today or begin to diversify and invest in other marketing channels, with an eye toward the future. So yeah, I, there there's some confusion around these terms, partner, marketing partnership, marketing affiliate market, and you have influencer and B2B.

Marketing 91

Marketing Affiliate Channel Software Review 91

ReadWriteStart

NOVEMBER 30, 2020

You’ve likely heard the advice to “diversify your portfolio” of investments. Affiliate links. Similar to advertising, you could host affiliate links. Why not channel that expertise into a series of eBooks, audiobooks, podcasts, and other forms of content? However, overall, your business will be making a higher profit.

Revenue 127

Revenue Startup Affiliate Advertising 127

Hippoland

AUGUST 8, 2018

In particular, one thing to consider if you’re trying to make money off affiliate ads is to think about how unique the product/service is in the ads you’re running. For example, if you are running affiliate ads for hotels, you might get 3-5% on a sale. They sell their hardware at cost – say a new refrigerator.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

In particular, one thing to consider if you’re trying to make money off affiliate ads is to think about how unique the product/service is in the ads you’re running. For example, if you are running affiliate ads for hotels, you might get 3-5% on a sale. They sell their hardware at cost – say a new refrigerator.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Occam's Razor

SEPTEMBER 19, 2011

With a plethora of digital media channels at our disposal and new ones on the way every day(!), How do you figure out which channels to invest in more and which to kill? Oh, and the killer question… if you invest in multiple channels, how much incrementality does each channel bring to your bottom-line?

.Net 119

.Net Campaign Channel Analytics 119

YoungUpstarts

JUNE 23, 2016

Create a YouTube Channel. A YouTube channel is basically a video version of a blog, or as the trend has come to be known as, a vlog. You can, for instance, create some type of referral or affiliate program where members get a commission or free stuff for bringing new consumers on board. This means no salesy stuff.

SEO 100

SEO Social Media Hosting Affiliate 100

Both Sides of the Table

MAY 4, 2010

They were started in affiliation with IdeaLab and were the first-round lead in PayPal. We also talked a lot about Geodelic , a portfolio company of Clearstone, who is trying to change the metaphor of how people discover location based information by partnering with large companies and brands. We both agreed it was.

IPO 236

IPO .Net Venture Capital Strategic Investors 236

Campus Entrepreneurship

AUGUST 23, 2012

” StartX, a non-profit organization affiliated with Stanford University that takes no equity from its portfolio companies, has received applications from more than 6 percent of the Stanford student population each year. In total, StartX companies have raised more than $70 million in funding.

Affiliate 34

Affiliate Programming Equity Portfolio 34

The Startup Toolkit

JANUARY 3, 2013

In totally non-rigorous order from most to least common: Niche content sites (SEO + adwords/affiliate). Real products (usually with minor recurring revenue and no scalable channel). I briefly thought you might mitigate the risk by building up a portfolio of several, but they all have the same failure point (the search algorithm).

Private Equity 31

Private Equity Algorithm Affiliate SEO 31

Occam's Razor

JULY 1, 2008

The effort you invest in measuring offline impact will finally help your company understand how valuable the online channel is (or not!). If you are willing to create a small portfolio of initiatives then you can get a pretty decent understanding of the hidden impact (offline) of your web presence. Two words: Primary Key.

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

JULY 22, 2013

Identify gaps in our content/engagement/channel strategy on the web, 2. Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. Why is it that your Affiliate program is targeted only to the bottom of the Do stage? Oh, that makes sense. Don't we already book, tweet, plus a lot?

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

AUGUST 9, 2016

You'll see in an instant the very cool things you can track and analyze… With a little bit of smart tagging you can track your internal promotions ( buy one Make America Great Again hat and get one Stronger Together hat free! ), transactions with coupon codes, affiliate sales and more. Very nicely summarized above. The last column.

Analytics 60

Analytics Metrics eCommerce PPC 60

Duct Tape Marketing

OCTOBER 4, 2017

John Jantsch: Especially in the millennials, the term portfolio career is … as opposed to my dad or even me, to some extent, I’ve been doing the same thing for 30 years, essentially. Dorie Clark: Particularly if you want to crack the international market, answer these 88 questions, you’ll be good to go. It’s fine.

Harvest 35

Harvest Affiliate Portfolio Framework 35

Occam's Razor

JULY 18, 2011

Email remains an immensely credible and profitable channel, with an immense reach to boot. To not have it as an active part of your marketing portfolio is sub-optimal. Your company cross-channel outcomes data. Multi-channel customer purchase behavior, customer lifetime value. Your website data. More ideas here and here.

Metrics 137

Metrics Campaign Email Marketing 137

Occam's Razor

APRIL 21, 2014

Yes, yes, yes, with GA you can dive into Multi-Channel Funnels reports to move beyond last-click.) They still tend to think of digital as a fulfillment channel. They have still not embraced the strategy for optimizing for marketing portfolios and still obsess about optimizing silos (they learned this from their TV, Print etc.

Analytics 131

Analytics Marketing Campaign Metrics 131

www.vccafe.com

MARCH 11, 2013

affiliate and referral marketing on the web. Roku Channel Store. VC Portfolios. Custora â?? customer retention, churn reduction, lifetime value. free/cheap web customer relationship mgmt software. Highrise â?? small business CRM. Zferral â?? marketing automation software. MarketBright â?? marketing automation suite. Rich Miner.

Software Review 53

Software Review Technical Review Startup 53

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ Field surveys, focus groups, interviews etc can be used very effectively to gain a indepth understanding of your customers and their influences (hopefully channels and methods you use to influence them show up in the answers!).

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

MARCH 23, 2010

In fact smarter than you would be through any other channel on the planet! If someone tell's me that vanity url's are a great way to start measuring multi channel impact then I can just try it for 500 times less effort than it would take me to find a case study. Metrics like: Multi channel value index.

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

DECEMBER 12, 2011

But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. Except for your re-targeting / behavior targeting campaigns, you want your paid search, display, affiliate, and social efforts to bring new visitors to your franchise. Where is it? Most likely in Excel.

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

JANUARY 9, 2012

The problem is Marketing and lack of imagination in using the web/digital channels. All while constantly optimizing your portfolio via controlled experiments. We live in a hyper fragmented world with, quite literally, hundreds of TV channels, thousands of social connections and millions of websites. Now you know. #4

Marketing 140

Marketing Analytics Web Channel 140

Occam's Razor

JANUARY 10, 2011

Everyone wants the perfect tool that bounces rates in real time while computing multi-channel attributable impact of an email sent to grandma via Facebook based on competitive intelligence gleaned from TV watching behavior of customers with lifetime value greater than $358 and FICO scores of 700 or higher. [I They are, see #6 below.

Analytics 120

Analytics Web Agile Campaign 120