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How to Calculate & Maintain a Healthy Customer Acquisition Cost (CAC)

ConversionXL

In most cases, it includes: Salaries of sales and marketing teams Advertising spend on acquiring new customers (Search/Display Ads, Social Ads, Sponsorship, etc.) Cost of software/hardware used in sales and marketing Agency, PR, or any third-party costs involved in sales and marketing. CAC tells you how much a new customer costs.

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Public Relations Tips for Small Businesses and Entrepreneurs [Webinar Recap]

Up and Running

To grow a business, most entrepreneurs know that they should be implementing PR strategies. For this webinar, we were joined by Jennefer Witter, CEO and founder of the Boreland Group, and author of the new book, “The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed.” They mix it up with advertising.

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Social Networking and Business Value

SoCal CTO

Corporations increasingly see social media as a key PR, communications and marketing medium. Companies also use social networking sites in the hiring process, and increasingly, to do innovative advertising (such as the recent Jack in the Box campaign). Does advertising work in the social networking world?

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Twitter Link Roundup #173 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Small Business Marketing Tip: Send Email Campaigns At Night To Increase Revenue | crowdSPRING Blog – [link]. The accelerating crisis of advertising visual inventory | by Ben Kunz – [link]. 30 Inspiring & Creative Advertisements From Around The World – [link]. The Secret to a Strong Branding Message?

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20 Entrepreneurs Share Their Business Goals for 2018

Hearpreneur

It could be more revenue, hiring clients or launching a new product or service, but every new year is an exciting time because it’s ripe with opportunity. 3- Triple our revenue and grow our base. We have two key goals for 2018: To grow our user base to more than 1 million and triple our revenue. 1- Efficiency.

Detroit 92
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Twitter Link Roundup #162 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

A VC: MBA Mondays: Revenue Models – Subscriptions – [link]. 5 Predictions For Online Advertising | Fast Company – [link]. 50 Creative advertisements of cars | Ants Magazine – [link]. Ad agencies are discovering products like Columbus discovered America - [link]. SEO For Facebook Graph Search?

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Twitter Link Roundup #149 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Silicon Valley’s loosening grip: Does the road to tech’s future run through Middle America? “Advertising is like a s**t and sugar pie.” Advertising Becomes Amazon’s Newest Low-Price Weapon | Advertising Age – [link]. Marissa Mayer’s 9 Principles of Innovation | Fast Company – [link].