Advertising Analytics Clickthrough Media 
Duct Tape Marketing
JANUARY 28, 2020
The Key to Online Advertising Is Tracking Results written by John Jantsch read more at Duct Tape Marketing. In the olden days, advertising was an expensive and risky prospect. Next, they’d hire an advertising firm to create and execute the concept. Create Conversion Goals in Google Analytics.
ConversionXL
OCTOBER 21, 2014
Watching the growth of digital analytics over the last several years has been both exciting and disturbing. Disturbing, because many people & organizations want to compete on analytics, but are not doing the right things or adopting the right thinking about analytics. 15% of companies don’t track ROI (Return on Investment).
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ConversionXL
APRIL 14, 2021
The first step in the process is getting to know your users (website visitors, social media followers, current customers, etc.) When it comes to collecting user data, we’ve found that nothing beats Google Analytics. To use Demographic reporting in Google Analytics, you first have to enable it. Navigate to “Admin”. Conclusion.
ConversionXL
FEBRUARY 5, 2013
Just because you can take a look at your Google Analytics stats to see how much traffic you get and what it’s converting at, doesn’t mean you’re seeing the full picture. Traffic analysis with Google Analytics. Thankfully you can plug custom reports right into your analytics profile by just clicking on them.
ConversionXL
MAY 24, 2013
What is happening: Make sure you are getting actionable data from Google Analytics. Companies often fail in web analytics because their objectives are not simple to understand or measure. 2) Increase y – Increase clickthrough rates. But Analytics doesn’t tell you the why behind this. KPIs are metrics (numbers).
ConversionXL
SEPTEMBER 15, 2016
These are the questions optimizers need answers to before they can really reap the benefits of two very powerful advertising platforms. Google uses relevance to make sure that only useful ads are displayed to users and prevents advertisers from paying their way on to a search that’s unrelated to their product or service.
ConversionXL
APRIL 11, 2016
Xero has a “Customers” page with a variety of videos and case studies based on industry (retail, branding and advertising, etc.) Following the video, there will likely be a call to try the product, social media buzz about the campaign, etc. Video testimonials are among those forms. Example: Xero. Example: Vidyard.
Expert insights. Personalized for you.
95 
Let's personalize your content