Duct Tape Marketing

APRIL 5, 2023

The Rise of AI in Advertising written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mike Rhodes In this episode of the Duct Tape Marketing Podcast , I interview Mike Rhodes. AI plays a big role in advertising, particularly in messaging and content creation. Like this show? Like this show?

Advertising 81

Advertising Analytics San Diego Networking 81

Both Sides of the Table

SEPTEMBER 17, 2013

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. So why is online video such an attractive market to build a startup? As I point out frequently, people want to consume video. Much of it already is.

Video 339

Video Technical Review Distribution Aggregator 339

ConversionXL

SEPTEMBER 9, 2021

Building loyalty and awareness are top priorities for any social media marketer. In the past, it was possible to achieve these goals through promotion and advertising. More people than ever are using social sites, which is good news for social media marketers. To earn that trust, word-of-mouth marketing leads the way.

Social Media 142

Social Media Media Developer Marketing 142

ReadWriteStart

NOVEMBER 30, 2021

If you’re new to marketing and amid a startup, all of it can seem overwhelming. A lot of work goes into starting a business, developing and launching products, and running the day-to-day operations, so marketing often gets put on the back burner. For example, 2-layer vs. 4-layer printed circuit boards appeal to a niche audience.

Developer 159

Developer Marketing Social Media Startup 159

The Startup Magazine

AUGUST 9, 2022

As part of our Founder interview series , The Startup Magazine caught up with Salo Sterental, Co-Founder of the SoStereo, a marketing firm that enables brands and artists alike to unlock the marketing power of music. Salo built on his background as a music producer and engineer to see the power of music in advertising.

Cofounder 158

Cofounder Founder Miami Marketing 158

ReadWriteStart

OCTOBER 12, 2022

The audience became whimsical, and the companies had to fight for each potential customer. Small business owners are adopting trending techniques to avoid wasting their time on marketing schemes with no guarantees. All you need is to make a quality content plan and publish a video about the product or the company.

Small Business 179

Small Business Software Review Social Media Social Network 179

ConversionXL

MARCH 6, 2019

On YouTube, a keyword-targeted pre-roll ad might show the same video to a CEO and an intern. LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. Fundamentally, there’s nothing unique about a video for a LinkedIn ad. The same video content likely works well in other channels.

Video 129

Video B2B Technical Review Campaign 129

Occam's Razor

SEPTEMBER 24, 2012

Facebook has an incredible audience, 950 million strong and counting. This audience is immensely attractive to Brands and Marketers around the world. We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. It is a lovely emotional video (really was!).

Metrics 165

Metrics Advertising Marketing Social Media 165

The Startup Magazine

SEPTEMBER 18, 2020

More than ever, digital marketing is offering huge advantages to businesses around the world. If you consider how many people are online right now, you should think about how digital marketing could be transformative for your business. Digital Marketing VS Traditional Marketing. Digital marketing methods are trackable.

Marketing 179

Marketing Social Media Technical Review PPC 179

YoungUpstarts

DECEMBER 16, 2020

Step One: Audience Engagement/Awareness. This can be a series of videos helping to solve a problem that your potential customers have. This can be a series of videos helping to solve a problem that your potential customers have. Before people buy from you they need to know, like and trust you. This will help you down the line.

Cofounder 165

Cofounder Marketing Audience Technical Review 165

ConversionXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? Table of contents What exactly is an ecommerce marketing strategy?

eCommerce 129

eCommerce Marketing Social Media Retention 129

The Startup Magazine

JULY 21, 2021

Kevin Wu, co-founder and CEO of job search optimization program Pathrise , says “Digital marketer roles are some of the most in-demand positions in the tech industry.” According to a recent McKinsey survey, 83% of CEOs said they depend on digital marketing to be the major driver of growth. How do marketers promote a company’s content?

Technical Review 78

Technical Review PPC SEM Marketing 78

YoungUpstarts

OCTOBER 25, 2018

Are they pushed to the full demographic pools promised across platforms, or are budgets disappearing into an advertising void where extra ads are served to the same people over and over and over…. And yet, advertisers keep funneling billions competing on increasingly over-saturated mediums for ever less attention. Word-of-mouth.

Advertising 124

Advertising Technical Review Affiliate Mobile 124

YoungUpstarts

MARCH 1, 2018

by Brian Sutter, Director of Marketing, Wasp Barcode Technologies. As you look through the list below for some big ideas to apply to your marketing this year, some will sound familiar. 2018 isn’t a year to completely throw out everything you’ve learned about marketing before. Facebook is an advertising platform.

Small Business 187

Small Business Marketing Technical Review Social Media 187

ReadWriteStart

NOVEMBER 30, 2021

If you’re new to marketing and amid a startup, all of it can seem overwhelming. A lot of work goes into starting a business, developing and launching products, and running the day-to-day operations, so marketing often gets put on the back burner. For example, 2-layer vs. 4-layer printed circuit boards appeal to a niche audience.

Developer 78

Developer Marketing Social Media Startup 78

Women Entrepreneurs Can

JANUARY 28, 2022

Technology and digital marketing have revolutionized the field of real estate, like many other fields. Online marketing is now considered an important tool for every business in this modernized era. As a real estate agent, your job is to engage the audience and make this property buying journey as easy as you can.

Marketing 59

Marketing Social Media Technical Review Audience 59

Up and Running

JANUARY 22, 2020

cannabis market projected to skyrocket from $600 million to $22 billion by 2022 , there is no better time than now to master your cannabis marketing strategy. There are major marketing roadblocks when using popular paid advertising mediums because of the legal grey area surrounding the U.S. Word-of-Mouth Marketing.

SMS 101

SMS Marketing Affiliate Social Media 101

ConversionXL

JUNE 2, 2022

The biggest challenge for marketers is getting them. Account-based marketing (ABM) and lead generation both offer a way to do this. Account-based marketing is a team sport. It flips the traditional sales funnel on its head, ditching the one-size-fits-all approach to marketing in favor of a land-and-expand approach.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

VC Cafe

MARCH 1, 2024

Content editing: Owning multi-media workflows – combine an image with text, music with video, or animation with a voiceover. AI characters are already hosting interactive streams and shows in which they respond to audience questions, comments, or votes in real-time.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

The Startup Magazine

JUNE 15, 2023

Here are some key benefits and features that make content publishing software like Quark Content Publishing Platform valuable for small businesses: Centralized Content Management: The software provides a centralized repository for all content assets, including text, images, videos, and other media.

Software Review 158

Software Review Software Small Business Social Media 158

The Startup Magazine

NOVEMBER 26, 2021

It also means that marketing strategies such as AVOD (Ad-Based Video on Demand) can have a greater impact. Here are 5 tips for an effective AVOD marketing and advertising strategy. Ad-based video on demand is a concept that has been around since the 1990s. Target Your Audience in the Right Way. What is AVOD?

Advertising 167

Advertising Audience Campaign Demand 167

Duct Tape Marketing

DECEMBER 20, 2022

The Definitive Guide To Instagram Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jenn Herman. In this episode of the Duct Tape Marketing Podcast , I interview Jenn Herman. Hello and welcome to another episode of the Duct Tape Marketing Podcast. Like this show?

Marketing 96

Marketing Social Media Video Technical Review 96

Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Social-media advertising. Display advertising. Email marketing.

Lead Generation 285

Lead Generation SEM Viral Marketing 285

Women Entrepreneurs Can

APRIL 8, 2022

In the last decade, video marketing has become one of the most popular advertising methods. However, in the first few instances, you try video creation, and it might be not easy to get it right. You must present your goods in the best light possible while simultaneously creating an eye-catching video.

Video 52

Video Sales Social Network Social Media 52

VC Cafe

JANUARY 24, 2021

According to the Economist , video game internet traffic, including mobile games, has increased 75% in the U.S. billion gamers worldwide will help the global games market generate revenues of $189.3 In US Social Tends for 2021 , an eMarketer report claims that the all social media in 2021 is pointing to one direction – video.

Technical Review 207

Technical Review Audio Forecast Social Media 207

YoungUpstarts

APRIL 16, 2018

Sales and marketing is the most important and most powerful department of any corporate or business. The whole business and revenue depends on the sales, marketing and promotion techniques adopted by the companies. The soar and effective marketing efforts can boost your business and take it to the heights.

Marketing 133

Marketing Entrepreneur Startup Social Media 133

ConversionXL

JANUARY 18, 2022

Building that connection with customers requires a clear brand strategy to define why you exist and a solid marketing strategy to communicate that purpose with your customers. Understanding brand strategy vs. marketing strategy. Your marketing strategy is what amplifies that brand. Your brand is how the world sees your business.

Marketing 128

Marketing Campaign Software Review Tulsa 128

ConversionXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. Growth marketing is about process over tactics.

Marketing 115

Marketing Framework Metrics Channel 115

Up and Running

JUNE 12, 2019

Thanks to an always-evolving landscape and the nearly limitless availability of engagement resources, it feels like marketing gets more difficult with each passing year. This wealth of options, in fact, can put marketers in analysis paralysis while they try to figure out which direction to go. Custom websites.

Marketing 109

Marketing Social Media SEO Entrepreneur 109

Up and Running

JULY 7, 2021

The major advantages are building an active, targeted audience for your website and increasing your visibility to search engines. Secondly, you can develop relationships with other businesses and influencers by commenting on their videos and collaborating. And that opens a whole lot of new opportunities for marketers.

Channel 149

Channel Small Business Video Audience 149

ReadWriteStart

APRIL 8, 2023

Keeping up with trends is the reality show of the e-commerce world, which is constantly developing, gaining a significant market share, and driving online sales. The story behind its substantial growth in the market is simple: people love to shop in the most convenient way possible, and a smartphone is a perfect way to do it.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

Up and Running

AUGUST 6, 2021

Trying to figure out who they are and what their audiences should look like. Others are somewhat established but struggling to gain ground with so many rivals crowding the market. While there are many factors worth addressing (brand identity, content marketing, value propositions, etc.), So who are the right people?

Small Business 149

Small Business Customer Social Media Channel 149

The Startup Magazine

OCTOBER 18, 2018

Law firms are quite alarmed about the changes happening and how to catch up and market to this often misunderstood population. This also includes the law firms and the attorney marketing agencies that give legal advice to professionals on present best marketing trends and practices. Engage in Social media Advertising.

Bankruptcy 118

Bankruptcy Los Angeles Technical Review Marketing 118

The Startup Magazine

DECEMBER 19, 2019

This means that the best way to reach a large audience is to advertise your product or service digitally. Because of this, video marketing has become a popular tool for businesses to advertise their brands with captivating content. Video Makes Money. So, the use of these videos will pay off in the end.

Video 148

Video Marketing Campaign Advertising 148

YoungUpstarts

MAY 10, 2020

Whether you’re uploading to your story or on IGTV, Instagram videos are a great way to increase your brand visibility and attract new customers. You can do anything with a video; advertise a product, make the customers laugh, appeal to their emotions, or even partner up with an influencer to get more product exposure.

Video 235

Video Advertising Differentiation Audience 235

Duct Tape Marketing

OCTOBER 11, 2023

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 78

B2B Marketing B2C Community 78

ConversionXL

NOVEMBER 25, 2020

Whereas a blog post needs just a computer to type, a video requires an understanding of lighting, audio, storytelling, editing, and community building. In this article, I’ll show you how to turn YouTube into a core part of your marketing efforts. The best performing content will include all three styles in one video.

Channel 129

Channel Metrics Algorithm Video 129