Remove Advertising Remove Audience Remove Video Remove Viral
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Why Animated Video Is The Way To Go In This Pandemic Era

YoungUpstarts

You keep wondering if businesses still want creative, animated videos. Animated videos are not going anywhere. Film productions, businesses that were aiming to spend big bucks on live advertising are now turning to various animated video styles to get the job done. They also have immense viral potential on social media.

Video 229
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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. So why is online video such an attractive market to build a startup? As I point out frequently, people want to consume video. We like sight, sound & motion.

Video 339
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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

On YouTube, a keyword-targeted pre-roll ad might show the same video to a CEO and an intern. LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. Fundamentally, there’s nothing unique about a video for a LinkedIn ad. The same video content likely works well in other channels.

Video 129
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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

Facebook has an incredible audience, 950 million strong and counting. This audience is immensely attractive to Brands and Marketers around the world. We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. It is a lovely emotional video (really was!).

Metrics 165
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4 Steps to Create a Viral Video

Up and Running

Creating a viral video can be a big deal for a brand. There’s just one problem with going viral: No one really knows how it happens. There’s just one problem with going viral: No one really knows how it happens. Follow These 4 Steps to Make Going Viral More Likely. What’s the ideal video length?

Viral 97
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Be Shareable

YoungUpstarts

The year was 2015 and my company, Shareability, had already been behind some of the biggest viral hits of the past few years. With each new video, we had pushed the limits further and further, which gained us international attention and eventually led to meeting Ronaldo’s team and getting into business with him to launch a new brand.

Viral 127
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7 Ways To Improve Return On Your Marketing Investment

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Display advertising.