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Why Startups Need to Focus on Client Retention Right from the Start

The Startup Magazine

Therefore, from the inception of their venture, startups must prioritize client retention strategies in their business model. Enhanced Profitability According to Forbes , acquiring new customers often entails substantial costs in terms of marketing, advertising, and sales efforts.

Retention 148
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How to Differentiate Your Startup in a Red Ocean Industry

ReadWriteStart

These oceans, representing mature industries in a free market , are incredibly difficult to enter—at least without paying a price, either in more aggressive marketing and advertising costs or by settling for a smaller market share. One of the more obvious points of differentiation is price. For example: Specific product features.

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How to Survive “The Amazon Effect” as a Small Ecommerce Business Owner

Up and Running

Incorporate Amazon sales into a subscription box business model. Media darling Dollar Shave Club built a major business through smart advertising and getting in on the subscription box craze ahead of the game. However, they adapted part of their business model and the partners they use in order to seize the new channel.

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How To Start An Arcade Business

YoungUpstarts

A strong brand will form the foundations for myriad other business decisions and strategies as the business evolves and will be one of the primary factors that will help you to differentiate yourself from your competitors.

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2011 Consumer Internet Predictions

Lightspeed Venture Partners

Brand advertising starts to move online, boosting premium display, video and social media. Many brand advertisers are spending their experimental budgets widely in social media as they attempt to figure out how to promote themselves through Facebook, Twitter, Foursquare and other platforms. Real time web usage outpaces business models.

Internet 114
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Brand-Owned Terms: The Power—and Process—of Naming a Movement

ConversionXL

Picking a term with a well-understood foil (“outbound marketing”) makes it easier to understand and differentiate. Historically, both terms had narrower definitions related to telemarketing, which differentiated outbound versus inbound calls.) Lessons: Quick identification of the term doesn’t translate into quick adoption.

Naming 119
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The Ultimate Guide to Starting a Software Company

Up and Running

The one-page pitch format is also more suitable for SaaS businesses that are constantly testing new ideas. Your pitch is going to cover your strategy (what you’re going to do), your tactics (how you’re going to do it), your business model (how you will make money), and your schedule (who is doing what and when).