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EU Cookie / Privacy Laws: Implications On Data Collection And Analysis

Occam's Razor

For example, people are really shocked when they hear that even with no web analytics or advertising analytics tool on a site their behavior on the site gets automatically logged into server web logs. Information like IP address, the page requested, time stamps, browser ids and more are stored. Be careful! :)].

Analytics 130
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Analytics On The Bleeding Edge: Transforming Data's Influence

Occam's Razor

The other dimension to consider is most Analtyics teams kick into gear after the campaign is concluded, after the customer interaction has taken place in the call center, and after the funds budgeted have already been spent. Is campaign strategy x better than campaign strategy y ? After the campaign is done.

Analytics 131
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Social Networking and Business Value

SoCal CTO

Companies also use social networking sites in the hiring process, and increasingly, to do innovative advertising (such as the recent Jack in the Box campaign). Does advertising work in the social networking world? He is known for being able to monetize the social web. What are the risks and rewards?

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From Agency to Enterprise Software: The Evolution of Buddy Media

This is going to be BIG.

Buddy Media builds, promotes and monetizes one of the largest networks of engaging and entertaining social media applications on the web. It does so through a powerful rapid development platform and the Buddy Media Advertising Network, which provides advertisers an easy way to reach millions of users of the leading social networks.

Software 105
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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

Click fraud occurs when a pay-per-click advertisement is clicked on by a user with malicious or disingenuous intent. However, it continues to poison marketing campaigns—and find its way into more and more courtrooms. Juniper Research estimates that click fraud cost advertisers $42 billion in 2019. How click fraud works.

PPC 121
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Incorporate Your Startup at the Right Time

mashable.com

Parrot AR Drone Review [VIDEO] View More » Web Video Local FOX Station Airs Hilarious Soci. SCVNGR Makes Major Enhancements to iP. GE Campaign Turns YouTube Videos and. Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us!

LLC 75
article thumbnail

Incorporate Your Startup at the Right Time

mashable.com

Parrot AR Drone Review [VIDEO] View More » Web Video Local FOX Station Airs Hilarious Soci. SCVNGR Makes Major Enhancements to iP. GE Campaign Turns YouTube Videos and. Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us!

LLC 75