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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. Facebook Advertising's Offline Impact. #5:

Metrics 165
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A 5-Point Guide to Online Marketing

The Startup Magazine

You must represent your brand in your bricks & mortar building, online via your website, through your social channels, and in any other ad campaigns you run. If you go viral, your brand will soar. Once you know what their online behaviors are through analytical research, you can learn which channels will work best to reach them.

Marketing 143
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Lean Marketing Strategies for Small Businesses and Startups

crowdSPRING Blog

Marketing and advertising require an investment of significant amounts of money and time. It’s no surprise that the cost of running the advertising itself is often smaller than the cost to produce that ad or marketing piece. The truth is that most advertising and marketing doesn’t work.

Lean 129
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Designing a digital health platform for Generations X & Y: What you can learn

The Startup Magazine

Improvements like these delight the users and help the brand organically go viral at the same time. Keeping it real is also super important, because these generations can smell false advertising a mile away. Experts at finding deals online. They’re the experts at finding the best possible deals on the products they want.

Design 87
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Summer Business Books: What to Read Now

crowdSPRING Blog

Books, newspapers, magazine, blogs, comment threads. Put the written word in front of me, whether on a sheet of paper bound into a book or magazine, or as pixels on a glowing screen and I will consume it. I must have been channeling someone else for a moment there. I love to read. Wait, what? Photo: Rebecca Gulotta. __.

Viral 93
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Choosing the Right Marketing Channels for Your Business

Duct Tape Marketing

Choosing the Right Marketing Channels for Your Business written by John Jantsch read more at Duct Tape Marketing. As of October 2017, there are roughly sixteen marketing channels available to us. Businesses need to get very, very good at getting clients in just a few of these channels. Why do I recommend that you do this?

Channel 56
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The Pivotal Business Guide to Launching Your Startup Sky High in 2021

The Startup Magazine

Do your market research to see what type of service consumers look for in your line of work, what products are currently trending, as well as what channels of communication and type of content your consumers prefer. The post The Pivotal Business Guide to Launching Your Startup Sky High in 2021 appeared first on The Startup Magazine.