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How to Navigate the New Era of SEO: Strategies for Understanding Consumer Search Behavior

Duct Tape Marketing

Our conversation covers the ever-evolving landscape of SEO and how businesses of all sizes can adapt to the new era of consumer search behavior. Key Takeaways In this episode you’ll learn: The Impact of AI on Search Engines: Discover how artificial intelligence is reshaping search engines and consumer search behavior.

SEO 70
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The Content Marketing Dilemma Faced by New Tech Startups

ReadWriteStart

It could mean syndicating an interview podcast, writing new blog posts on a weekly basis, or distributing eBook tutorials on important topics. Content is also useful for search engine optimization (SEO). As you write more content for your site and offsite publishers, you’ll build your authority and rank higher in relevant searches.

Marketing 194
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How marketers can build thought leadership

The Next Web

Since the marketing industry is so vast, there are many areas of expertise that a professional can become familiar with and really own—like wearable tech, social media marketing, mobile advertising and more. This is a long-term commitment to answering the questions of others in order to become a thought leader in a subject area.

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Podcast Strategy: A Roadmap for Businesses

ConversionXL

Podcasting as a marketing channel. My personal interest in podcasting, however, is how it dovetails beautifully with voice search. I’m a strong believer in not jumping into a technology, channel, or media format just because everyone else is doing it. Podcasts’ popularity means opportunity—and competition. Image source ).

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HOW TO: Hire the Perfect CTO

mashable.com

He is a serial entrepreneur, internationally syndicated columnist, angel investor, public speaker and author of the best-selling book Never Get a “Real&# Job: How To Dump Your Boss, Build a Business and Not Go Broke. Filtering your search by pedigree is a good start. Eric Bahn , Beat The GMAT.

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What Does a Demand Generation Manager Do? (And How to Become One)

ConversionXL

As this job ad for a DGM role at DeepCrawl details: “The Demand Generation Manager will work closely with the channel marketing managers to plan and deliver marketing campaigns. Manage a marketing budget that will drive the most qualified leads through paid programs such as content syndication, pay-per-click, and events.

Demand 95
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Why Hulu is the OPEC of Online Video

Both Sides of the Table

Once this new service became popular then the media companies could control the rules of distribution & advertising. When I recently wrote about how excited I was about investing in “ The Digital Living Room ,&# Hulu was only mentioned in the context of how Clicker.com was a much better metaphor for content discovery and search.

Video 292