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How to Navigate the New Era of SEO: Strategies for Understanding Consumer Search Behavior

Duct Tape Marketing

Our conversation covers the ever-evolving landscape of SEO and how businesses of all sizes can adapt to the new era of consumer search behavior. Key Takeaways In this episode you’ll learn: The Impact of AI on Search Engines: Discover how artificial intelligence is reshaping search engines and consumer search behavior.

SEO 59
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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). Thus I recommend that you stick with organic search, and use SEO to raise your ranking.

Search 385
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The most important 2021 Predictions in entertainment tech and gaming

VC Cafe

Audio advertising matures – In Carat Trends 2021 the media agency expects there to be a significant increase in audio advertising as both brands and platforms realise its value and power. Meanwhile Oculus Quest 2 drove 156% growth in Facebook’s non advertising revenue and is on track to be the first mainstream VR headset.

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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO). Cost per click (CPC).

Search 226
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Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company. Cost per click (CPC).

Search 225
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The Content Marketing Dilemma Faced by New Tech Startups

ReadWriteStart

It could mean syndicating an interview podcast, writing new blog posts on a weekly basis, or distributing eBook tutorials on important topics. Content is also useful for search engine optimization (SEO). As you write more content for your site and offsite publishers, you’ll build your authority and rank higher in relevant searches.

Marketing 194
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The Difference Between Apple & Facebook ? AGILEVC

Agile VC

Of course both companies use their platform to increase user lock-in which indirectly helps their core revenue streams of advertising (in Facebook’s case) and hardware sales (for Apple). But we arguably have never seen a true software platform which drives a core advertising business, in the way Facebook does. Previous Entries.

Java 170