Advertising Clickthrough Email Sales 
ConversionXL
NOVEMBER 23, 2022
You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. Advertising can be seen as an insurance. A marketing strategy should include a go-to-market plan that is sales-led and product assisted.
Duct Tape Marketing
JANUARY 28, 2020
The Key to Online Advertising Is Tracking Results written by John Jantsch read more at Duct Tape Marketing. In the olden days, advertising was an expensive and risky prospect. Next, they’d hire an advertising firm to create and execute the concept. Then, they’d have to buy the air time or ad space.
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ConversionXL
MAY 22, 2017
Though it wasn’t intended, the last two articles I wrote on the PlainFlow blog have formed a series: The Modern SaaS Stack and the Unexploited Amount of Data is a walkthrough that shows how companies use Modern SaaS Stack to cover their Marketing/Support/Sales activities from day-0. This happens in advertising all the time.
crowdSPRING Blog
AUGUST 20, 2017
Having an email arrive regularly in your customer’s inbox with content created by you and your business is invaluable. Run a sale or create discount coupons. Everyone loves a sale, and thanks to discount tracking sites like RetailMeNot and browser extensions like Honey , consumers are finding them easier than ever. Do a podcast.
crowdSPRING Blog
AUGUST 20, 2017
Having an email arrive regularly in your customer’s inbox with content created by you and your business is invaluable. Run a sale or create discount coupons. Everyone loves a sale, and thanks to discount tracking sites like RetailMeNot and browser extensions like Honey , consumers are finding them easier than ever. Do a podcast.
YoungUpstarts
JUNE 11, 2015
When you think of text messaging, you probably don’t think of advertising. Unlike email, where the sender can put you in the spam folder, text messages always get read. Less than 5 percent of marketing emails are ever opened. percent clickthrough rate, meaning that people actually read these things and respond to them.
ConversionXL
APRIL 14, 2021
Picking up a phone and cold calling (or emailing) is just not as effective as it once was—you need to be smarter both when it comes to which users you’re engaging and what kinds of messages you’re using. There are two approaches to prospecting you can adopt to find leads and close sales: outbound and inbound.
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