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The Key to Online Advertising Is Tracking Results

Duct Tape Marketing

The Key to Online Advertising Is Tracking Results written by John Jantsch read more at Duct Tape Marketing. In the olden days, advertising was an expensive and risky prospect. Next, they’d hire an advertising firm to create and execute the concept. Then, they’d have to buy the air time or ad space.

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The Definitive Guide to Video Prospecting

ConversionXL

The first step in the process is getting to know your users (website visitors, social media followers, current customers, etc.) Go to “Advertising Features” and toggle on Enable Demographics and Interests Reports. There are several video-specific metrics that can help you see what’s working and improve what needs improving.

Video 141
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How to Get Traffic That Converts

ConversionXL

Those strategies included Google Adwords campaign, social media, blogs, e-mail newsletters, forums, videos, SEO and the like (for full list of their chosen strategies take a look here ). You want to pay attention to 3 metrics: total conversions per source, total revenue per source (if measurable) and conversion rate per source.

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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. If every business were as “data-driven” as they claimed & held actually held accountable to increasing quantifiable metrics – a lot of people would be out of a job. How Well Is Your Advertising Performing?

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How to Optimize Videos for Conversions

ConversionXL

Xero has a “Customers” page with a variety of videos and case studies based on industry (retail, branding and advertising, etc.) Following the video, there will likely be a call to try the product, social media buzz about the campaign, etc. Which site metrics matter and connect to user experience? via a form.

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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. Strategies span a range of methods, but we’re going to focus on PPC, social media, and search. A data-driven approach to social media marketing. Image source ). Gary Vaynerchuk.

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Twitter Link Roundup #264 – Quintessential Resources for Small Business, Startups, and Design!

crowdSPRING Blog

We so like to talk about fonts, logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, economics and other interesting stuff! Lean Marketing: Basic Metrics You Should be Watching. Increase Your Clickthrough Rate on Twitter crowdspring.co/1DQd1Cj. crowdspring.co/1xWxmyy.