article thumbnail

The Definitive Guide to Video Prospecting

ConversionXL

In today’s article, we’ll focus on one specific type of prospecting message and its uses—video. Why video prospecting? So, why are we focusing specifically on video? First of all, video seems to be on the rise: it’s the medium that best attracts people’s time and attention. Getting started with video prospecting.

Video 141
article thumbnail

The Key to Online Advertising Is Tracking Results

Duct Tape Marketing

The Key to Online Advertising Is Tracking Results written by John Jantsch read more at Duct Tape Marketing. In the olden days, advertising was an expensive and risky prospect. Next, they’d hire an advertising firm to create and execute the concept. Then, they’d have to buy the air time or ad space.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why In-Game Advertising Sucks

Austin Startup

In-game advertising sucks. It’s as frustrating for advertisers as it is for developers, and gamers are equally jaded. In other words, in-game advertising sucks for everyone. In other words, in-game advertising sucks for everyone. Advertisers (??) That’s not news, but it bears repeating. Why Does It Suck?

article thumbnail

How to Optimize Videos for Conversions

ConversionXL

You often read that most people prefer to watch a video than read text. You’ve been hearing about video for years now, but it’s still relatively uncharted. Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral. The State of Video in 2016. 55% do so daily.

Video 48
article thumbnail

21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

Add a personal touch (write a handwritten thank you letter, send a video shout-out, etc.). This kind of metadata can really boost clickthroughs to your site. This can be an incredibly effective way to build more business while encouraging stronger product loyalty from your current customer base.

article thumbnail

21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

Add a personal touch (write a handwritten thank you letter, send a video shout-out, etc.). This kind of metadata can really boost clickthroughs to your site. This can be an incredibly effective way to build more business while encouraging stronger product loyalty from your current customer base.

article thumbnail

Useful value proposition examples (and how to create a good one)

ConversionXL

Comments: Don’t rely on just the video to do the job. Video is extra, supplemental information. Ideally you would measure sales conversions (for most accurate results), but if that is not possible lead conversions or even clickthroughs will do. Pay per click advertising. Nobody will understand what that means.