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Founder Interview: Salo Sterental, Co-Founder of SoStereo, Marketing with Music

The Startup Magazine

As part of our Founder interview series , The Startup Magazine caught up with Salo Sterental, Co-Founder of the SoStereo, a marketing firm that enables brands and artists alike to unlock the marketing power of music. Salo built on his background as a music producer and engineer to see the power of music in advertising.

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The Rise of AI in Advertising

Duct Tape Marketing

The Rise of AI in Advertising written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mike Rhodes In this episode of the Duct Tape Marketing Podcast , I interview Mike Rhodes. AI plays a big role in advertising, particularly in messaging and content creation. And you can listen to it all on your lunch break.

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Finding Your Co-Founders

techcrunch.com

The number one question you all asked after reading my last blog post about starting a business from scratch was “how do I find my co-founders?&# And therein lies the problem in finding co-founders for that startup you’re dying to launch. Having trouble meeting folks you think would be good co-founders?

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Valuable Tips For Creating Effective Video Advertising

YoungUpstarts

The fact is that for smart marketers, video advertising is a literal goldmine. The problem, which many advertisers have experienced, is that most of them don’t know how to create video advertising that is effective. One of the biggest challenges with video advertising is determining its effectiveness.

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Neko Health: Spotify CEO’s Medical Startup Raises €60 Million in Funding

ReadWriteStart

Recently, the medical diagnostics company Neko Health, which was co-founded by Daniel Ek, CEO of Spotify, was successful in acquiring €60 million ($65.4 The fact that the company has already advertised job openings for doctors in London is a clear indication that it intends to attract a more diverse customer base.

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How to Supercharge your Content Marketing with Paid Advertising

Brandanew

While we’ve often talked about organic Content Marketing, today we have guest blogger and entrepreneur, Garett Gan sharing his views on Content Marketing with paid advertising. Sometimes, paid advertising tools and platforms can be a great supplement to these more traditional means of distribution. Start with those notes already!

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The future of search is being reinvented with generative AI

VC Cafe

Makes sense, as companies can adopt a SaaS model and not require huge scale to monetise via advertising. Will Google cannibalise its advertising business in a generative AI search world, or will ads be inserted into generated results? The rest of the competition in the generative AI search space is focused on enterprise search.