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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. In this article, we’ll talk about some less saturated digital advertising strategies you can use to get ahead. We’ll also show you what it takes to create advertising that gets people to act. Who are your competitors?

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Need Great Talent? Use Public Relations To Hire The Best!

Rembrandt Communications

PR is your secret weapon to bring top talent to you! PR is your hiring secret! . Unlike advertising, you receive third-party credibility you simply can’t buy when you get a positive mention in the media. For example, when working with you, how will employees: • Make a difference in their local community and beyond?

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How to Add Serious Value to Your Online Community

Duct Tape Marketing

How to Add Serious Value to Your Online Community written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. According to research carried out by social media experts, Socialnomics , 78% of consumers trust peer recommendations, whereas only 14% trust advertisements. Encourage Press Release Sharing.

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5 Small Business PR Ideas to Skyrocket Sales

Rembrandt Communications

As we celebrate summer’s end and back-to-school, it’s time to dive into holiday marketing and think about small business PR ideas. While online and print advertising, email campaigns, and more may be at the top of your list, don’t forget about all of the public relations tools that can give you a competitive edge. That’s right!

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50 Best Twitter Chats For Business Students

YoungUpstarts

This chat touches on a wide range of topics, including social media, marketing, advertising, technology, and PR. This chat brings together professionals from journalism, blogging, and PR to talk about a wide range of issues. Marketing and PR. The name might be deceiving, but this chat isn’t just for PR studs.

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How to Use Public Relations And Content To Win In a Recession

Rembrandt Communications

This is third-party credibility you can’t buy with advertising. Plus, it can build significant buzz (from the local community to across the world) fast. Recession-Proof Your Business With Content and PR. Click here if you are ready to get rid of anxiety and boost positive awareness with a PR advantage! And that’s not all!

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What Boston’s Top Consumer Tech Leaders Think About Boston’s Consumer Tech Struggles [#BostonB2C Recap]

View from Seed

Over the past few years, the tech community has absolutely exploded locally (and if you’re new here or just want to take it all in, here’s our Hitchhiker’s Guide to Boston Tech microsite). Here is some of the best commentary from the community… For starters, why does Boston get a bad consumer rap anyway?

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