Startup Professionals Musings

NOVEMBER 27, 2011

Search engine marketing (SEM). No SEM plan means you are missing a huge marketing opportunity. Viral marketing costs real money, but is often worth it. Most videos are now in-stream (no download first), and new ones can be interactive, with clickable hot spots. Facebook alone has 800 million active members.

Internet 239

Internet SEM Wiki Viral 239

Both Sides of the Table

JANUARY 12, 2014

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. Having a high position can make a huge difference to “organic” downloads. That gets you 45,000 or so downloads in today’s crowded ecosystem.

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SEM Viral Marketing Widget 379

Startup Professionals Musings

OCTOBER 30, 2010

Search engine marketing (SEM). No SEM plan means you are missing a huge marketing opportunity. Most videos are now in-stream (no download first), and new ones can be interactive, with clickable hot spots. Viral marketing costs real money, but is often worth it. Facebook alone has 500 million members. Streaming video.

Internet 224

Internet SEM Wiki Entrepreneur 224

Startup Lessons Learned

SEPTEMBER 13, 2008

Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. Since we were only paying per click, it didnt cost us anything to cast a wide net. chatted once? bought something?

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SEM San Francisco Lean Continuous Deployment 164

Up and Running

MARCH 3, 2021

Because pay-per-click advertising (PPC) needs to be an option you consider in order to reach your customers and stay competitive online. PPC stands for “pay-per-click advertising.” It is often used interchangeably with SEM, or “Search Engine Marketing.” The total cost you end up paying is calculated on a per-click basis.

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PPC Small Business Management Advertising 81

ConversionXL

FEBRUARY 3, 2022

At the acquisition stage, channels might include SEO, paid advertising, content marketing, etc. Paid social is primarily used to impact awareness and acquisition metrics, so your experiments may be designed to understand how best to influence: Website traffic; Ebook downloads; Webinar signups; Free trial activations. Image source.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

AUGUST 27, 2015

How can you tell what caused that – optimization, SEM, seasonality, word-of-mouth, or something else? In fact, it’s easy to project the predicted ROI of optimization ( click here to download conversion optimization ROI calculator ). How do you measure the the ROI of your optimization efforts? ROI is Difficult to Measure.

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PPC SEM Technical Review Conversion 48