Hippoland

DECEMBER 5, 2012

Customer Development. When I first started customer development , it was really daunting. I would often have to cold-call and approach random people I didn’t know to do these customer interviews. Advertisers would send money to my personal PayPal account. Customer Service. No dashboards.

Founder 90

Founder Cofounder Advertising Customer Development 90

ConversionXL

MARCH 28, 2014

Even though the video may contain some of these elements, an explainer video is NOT specifically: A Viral video. Also, always do qualitative research & conduct customer development interviews to help your script address as many pain points as possible. A Tutorial. A Company Overview. Or A Product Demonstration.

Video 122

Video Software Review Cofounder Metrics 122

Steve Blank

APRIL 20, 2021

Shawn immediately said the name I had given the four steps was confusing – I had called it market development – he suggested that I call it Customer Development – and the name stuck. It’s easy to simply buy customers, but only real value makes them stay.

Product 436

Product Viral Channel San Francisco 436

Startup Lessons Learned

DECEMBER 14, 2009

Each of these four currencies represents a way for a customer to “pay&# for services from a company. A great product enables customers, developers, partners, and even competitors to exchange their unique currencies in combinations that lead to financial success for the company that organizes them. As soon as possible!&#

Customer 156

Customer San Francisco Viral Lean 156

Startup Lessons Learned

JANUARY 11, 2009

Lessons Learned by Eric Ries Sunday, January 11, 2009 CPI > CPC Google revolutionized advertising by popularizing pay-per-click. This model has not translated well to the world of social networking, because customers of social networks engage sites in a different way than customers of search engines.

San Francisco 68

San Francisco Social Network Lean Continuous Deployment 68

Startup Lessons Learned

JANUARY 27, 2009

Their economics blends elements of the free, advertising-supported, "eyeballs" business with more traditional e-commerce and subscription businesses. I think this is the right way to think about many advertising businesses, like Google AdWords. At a high level, anything that drives virality should be free. Free as inventory.

San Francisco 148

San Francisco Lean Continuous Deployment DC 148

crowdSPRING Blog

NOVEMBER 2, 2012

Using mTurk to interview 100 customers (in 4 hours) | Customer Development Labs - [link]. Using mTurk to interview 100 customers (in 4 hours) | Customer Development Labs - [link]. 7 Social Media Mistakes that Can Keep Your Content from Going Viral - [link]. Advertising Age - [link].

Social Media 93

Social Media Small Business Design Media 93

crowdSPRING Blog

MARCH 15, 2013

Bad Customer Development Questions and How to Avoid My Mistakes – [link]. Bad Customer Development Questions and How to Avoid My Mistakes – [link]. Facebook Newsfeed Advertising: Why We Won’t Do That Again | MarketingProfs – [link]. Crowdsourced Workforces Rising | Xconomy – [link].

Social Media 105

Social Media Small Business Design Media 105

Startup Lessons Learned

MARCH 24, 2009

This is a common problem that results from viral-loop optimization. By copying the exact same registration flow as every other successful viral app, many viral apps completely lose their positioning. Customers cant even remember what apps theyve signed up for, and become entirely dependent on notifications to bring them back.

Metrics 88

Metrics San Francisco Lean Viral 88

ConversionXL

FEBRUARY 9, 2016

” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K Now, people begin defining growth hacking as a process, a systematic approach, a “viral loop”, etc. Conducted Customer Development. Established a strong value proposition based on Customer Development.

Retention 48

Retention Metrics Acquisition Conversion 48

Up and Running

MAY 23, 2016

Noah Parsons says, “Start collecting contact information for interested, prospective customers. Develop a landing page, do some lightweight advertising, and generally reach out to as many potential customers as you can.”. In terms of marketing, you should try to stretch your budget to a few different advertising channels.

Software Review 74

Software Review Software Delaware Forecast 74

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 24, 2011

Because then you’d miss out on: Whether it’s better experience to build a complete, tiny startup or to do more in-depth customer development for a meatier problem. So that means stuff like thinking about what a business model might be, it does mean customer development. So I have a question for you, Jason.

Cofounder 208

Cofounder Technical Review Software Review Differentiation 208

Startup Lessons Learned

MARCH 13, 2009

Do some Customer Development instead. If the product needs to be tweaked just a little bit in order to convert users into customers, you want to figure that out before the launch. If the viral coefficient is 0.9, And if your product doesnt retain customers, whats the point of driving a bunch of them to use it?

San Francisco 168

San Francisco PR Lean Early Stage 168

Startup Lessons Learned

SEPTEMBER 13, 2010

Is the company growing because of an amazing viral loop paired with a strong engagement loop? Isn’t it equally possible that this company is spending more money on advertising or marketing than it’s competitors? Is the company growing because of an amazing viral loop paired with a strong engagement loop?

San Francisco 154

San Francisco Metrics Lean PR 154

Duct Tape Marketing

MARCH 1, 2016

Referral Marketing – This includes intentional word of mouth activities, viral tactics as well as intentional referral generation. Online Advertising – This includes the use of pay-per-click platforms, social networks, display ads and retargeting. Create workshops and offer to conduct them for your partner’s customers.

Lead Generation 28

Lead Generation Channel Partner Campaign 28

A Smart Bear: Startups and Marketing for Geeks

APRIL 16, 2013

Freemium is not customer development Just imagine how much you’ll learn once you have 1,000 real, active users of the system: Everything from behavioral statistics (which features are actually used?) It also means you essentially have to build a viral product, because you can’t afford advertising.

Marketing 318

Marketing Viral Campaign Business Model 318