crowdSPRING Blog

MARCH 25, 2012

The Lean Startup movement provides a wonderful template, and Ross wrote a great post in which he discussed how managers can use these principles in their own marketing campaigns. In other words, hyperlocal is a way for marketers to deliver an effective marketing message to customers in a particular local community.

Lean 98

Lean Channel Marketing Software Review 98

Steve Blank

JUNE 12, 2020

Second, this class – which is built on the idea of interviewing customers/beneficiaries and stakeholders in person – now had to do all their customer discovery via a computer screen. How on earth would customer interviews work via video? At first this seemed to be a fatal stake through the heart of the class.

Oakland 306

Oakland Asia Lean Video 306

Steve Blank

MARCH 8, 2011

In January, we introduced a new graduate course at Stanford called the " target="_blank">Lean LaunchPad. It was designed to bring together many of the new approaches to building a successful startup – customer development, agile development, business model generation and pivots. to get hard-earned information. The First Class.

Lean 300

Lean Business Model Customer Development Guinea 300

Up and Running

JULY 31, 2015

This week Peter and Jonathan talk to Tim Berry, founder of Palo Alto Software, about lean business planning, strategy, tactics, specifics (milestones), and the forecast. Listen to Episode 9: Show notes: What is Lean Planning? Lean Business Planning by Tim Berry – (31:21). What’s the lean mean? – (:25).

Lean 60

Lean Business Plan Forecast Software Review 60

Steve Blank

NOVEMBER 16, 2009

I was in New York last week with my class at Columbia University and several events made me realize that the Customer Development model needs to better describe its fit with web-based businesses. In it, I got asked a question I often hear: “What if we have a web-based business that doesn’t have revenue or paying customers?

Customer Development 223

Customer Development Web Developer Customer 223

Startup Lessons Learned

NOVEMBER 8, 2008

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.

Customer Development 168

Customer Development Developer San Francisco Customer 168

Both Sides of the Table

APRIL 19, 2011

He is very hands-on and helpful – especially for any company looking into customer acquisition. Lean startup: o It’s situational so some businesses are operationally/people intensive, high LTV (lifetime value) means you can spend more upfront. Passion: Have to be able to motivate people, customers, team, yourself.

Acquisition 304

Acquisition Warrant Customer Term Sheet 304

Startup Lessons Learned

NOVEMBER 4, 2008

Lessons Learned by Eric Ries Tuesday, November 4, 2008 Principles of Lean Startups, presentation for Maples Investments Image via Wikipedia Steve Blank and I had the opportunity to create a presentation about lean startups for Maples Investments. Customer development. you get the idea. you get the idea.

Lean 102

Lean San Francisco Agile Continuous Deployment 102

YoungUpstarts

MAY 14, 2018

All you’ll need is a Google account to get started and you’ll be able to control your online presence, collect positive customer reviews, and understand your online appeal with Google My Business Insights. More users than ever are leaning on their mobile devices for research before engaging a brand. Start small and stay consistent.

Small Business 173

Small Business Technical Review Social Media SEO 173

Hearpreneur

JUNE 9, 2023

Focusing on products and services that are extremely valuable to your customers is essential as it helps them rely more on you and ensures your business weathers the tough economic times. This strategy is aimed at providing our customers with a variety of options that can accommodate different budget ranges and preferences.

Entrepreneur 124

Entrepreneur North America Employee Retention 124

ConversionXL

SEPTEMBER 6, 2013

The most common mistake startups make is assuming they can operate the same way big companies do, and expect success with little to no feedback from potential customers. A corporation like Starbucks could pick locations by throwing a dart at a map and know they’ll at least break even with a new location and mediocre customer service.

Customer Development 126

Customer Development Conversion Developer Customer 126

YoungUpstarts

APRIL 2, 2019

Programmatic advertising’ is a term that might conjure up a whole lot of nothing for many marketers, while leaving others shifting nervously in their seats. For those yet to use programmatic advertising, it can feel complex or out of reach. Programmatic advertising: what’s it all about? Automation, automation, automation.

Advertising 127

Advertising Media Artificial Inteligence Algorithm 127

ReadWriteStart

APRIL 8, 2023

Customers will be even more comfortable with the introduction of voice commerce, another unicorn of the online shopping experience. Sustainability is the Queen In 2023, customers have become even more environmentally conscious, as recent statistics prove. Only in 2021, 72.9% Amazon has been at it for years.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

A Smart Bear: Startups and Marketing for Geeks

AUGUST 9, 2010

I say "get off your ass and produce hard evidence that customers are in your future light cone? ". You repeat these mantras at Lean Startup Meetings but you're not doing it.? Since I'm my own target customer, I already know what to build.". By definition, if you're a startup founder you're explicitly not your customer.

Software Review 312

Software Review Part-Time VPE Houston Cofounder 312

VC Cafe

JANUARY 24, 2021

Audio advertising matures – In Carat Trends 2021 the media agency expects there to be a significant increase in audio advertising as both brands and platforms realise its value and power. Meanwhile Oculus Quest 2 drove 156% growth in Facebook’s non advertising revenue and is on track to be the first mainstream VR headset.

Technical Review 207

Technical Review Audio Forecast Social Media 207

Up and Running

MAY 3, 2021

It’s crucial for helping brands get seen by the right customers at the right time. Here are a few key points you should bear in mind while writing your SEO business plan: Identify your target customers. Work to set yourself apart early and showcase to both customers and investors why they should choose you over other agencies.

SEO 147

SEO Vertical Metadata Forecast 147

Startup Professionals Musings

APRIL 28, 2014

VCs and Angel investors like to see a startup that is running lean and mean, with no more than three or four of the conventional C-level or VP titles. This person may be an extraordinary communicator, who rallies employees, customers, and colleagues around the vivid future he sees. Chief Sales Officer (VP Sales). Chief Brand Officer.

CTO Hire 252

CTO Hire Fractional CTO Angel Investor Public Relations 252

ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy goes deeper into customer relationships to uncover opportunities that engage, activate, and retain. This philosophy comes from The Lean Startup methodology , which relies on testing hypotheses to better understand your customers’ pain points and goals. Your customers want different things.

Marketing 115

Marketing Framework Metrics Channel 115

ReadWriteStart

JANUARY 26, 2021

You can have a great product, fair pricing, and the best customer service in the world—but it doesn’t matter if people have no need for your product. Poor Customer Experience. Another incredibly common motivator for failure is poor customer experience all-around. If they charge too much, customers leave.

Startup 180

Startup Angel Investor Business Model Demand 180

YoungUpstarts

OCTOBER 5, 2017

Avoid common advertising tropes like overly gendered products that don’t need to be — laundry detergent, cleaning supplies, and even yogurt are almost always advertised with women in their campaigns (typically moms). Lean into social. Instead, offer customers genuine content that adds value to your products.

Marketing 150

Marketing eCommerce Technical Review Social Media 150

crowdSPRING Blog

MAY 3, 2012

Lean Marketing: Delivering Customer Service via Social Media - [link]. Lean Marketing: Delivering Customer Service via Social Media - [link]. Lean Marketing: Delivering Customer Service via Social Media - [link]. Frustrated advertisers to Facebook: Take our money — please! - [link].

Social Media 94

Social Media Small Business Design Media 94

Up and Running

MAY 12, 2020

Your plan doesn’t need to be a lengthy document either, especially if you follow a Lean Planning methodology. Now if you’re looking for an active plan that you can edit and adjust over time, you may want to consider creating a lean plan. Customer relationship management software. Share customer stories and experiences.

Software Review 153

Software Review Exit Strategy Technical Review Business Plan 153

Startup Professionals Musings

FEBRUARY 22, 2013

VCs and Angel investors like to see a startup that is running lean and mean, with no more than three or four of the conventional C-level or VP titles. This person may be an extraordinary communicator, who rallies employees, customers, and colleagues around the vivid future he sees. Chief Sales Officer (VP Sales). Chief Brand Officer.

CTO Hire 244

CTO Hire Fractional CTO Startup Angel Investor 244

Startup Lessons Learned

MAY 14, 2009

Lessons Learned by Eric Ries Thursday, May 14, 2009 The Lean Startup Workshop - now an OReilly Master Class My rate of posting has been much lower lately, and this is mostly due to preparations for the upcoming Lean Startup Workshop on May 29. I have a lot of good news to report on this front. You can click here to learn more.

Lean 60

Lean San Francisco Continuous Deployment Software Review 60

Duct Tape Marketing

JANUARY 28, 2020

The Key to Online Advertising Is Tracking Results written by John Jantsch read more at Duct Tape Marketing. In the olden days, advertising was an expensive and risky prospect. Next, they’d hire an advertising firm to create and execute the concept. Then, they’d have to buy the air time or ad space.

Advertising 95

Advertising Analytics Campaign Clickthrough 95

Up and Running

SEPTEMBER 19, 2018

If you simply want to map out the aspects of your business for internal use, you can consider a Lean Business Plan. These include delivery, advertising, paraphernalia, and more. The problem is that they sell extremely similar products, and customers in the area are becoming more adventurous and seeking variety. Key customers.

Business Plan 154

Business Plan Technical Review Forecast Software Review 154

Startup Lessons Learned

SEPTEMBER 12, 2013

Guest post by Lisa Regan, writer for The Lean Startup Conference. In building the program for this year’s Lean Startup Conference , we’ve tried to strike a balance. To give you a sense of these practitioners, we asked some our new speakers to talk about how they use Lean Startup methods. Below are three of their takes on MVPs.

Lean 162

Lean Startup Ratchet New York City 162

Startup Lessons Learned

NOVEMBER 7, 2008

Thats the conclusion Ive come to after watching tons of online products fail for a complete lack of customers. Our goal is to find out whether customers are interested in your product by offering to give (or even sell) it to them, and then failing to deliver on that promise. We finally settled on a $1.99 Setup a simple website.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Gust

APRIL 20, 2014

VCs and Angel investors like to see a startup that is running lean and mean, with no more than three or four of the conventional C-level or VP titles. This person may be an extraordinary communicator, who rallies employees, customers, and colleagues around the vivid future he sees. Chief Sales Officer (VP Sales). Chief Brand Officer.

CTO Hire 171

CTO Hire Fractional CTO Angel Investor Public Relations 171

crowdSPRING Blog

MAY 11, 2012

Lean Marketing: Delivering Customer Service via Social Media – [link]. When Selling is the Worst Way to Win Customers – [link]. When Selling is the Worst Way to Win Customers – [link]. Lean Marketing: Delivering Customer Service via Social Media – [link]. Who’s Next? – [link].

Social Media 92

Social Media Small Business Design Media 92

Startup Professionals Musings

DECEMBER 1, 2010

VCs and angel investors like to see a startup that is running lean and mean, with no more than three or four of the conventional C-level or VP titles. This person may be an extraordinary communicator, who rallies employees, customers, and colleagues around the vivid future he sees. Chief Sales Officer (VP Sales). Chief Brand Officer.

CTO Hire 227

CTO Hire Fractional CTO Startup Angel Investor 227

ConversionXL

FEBRUARY 10, 2021

They pivoted quickly and found new ways to stay top of mind for their customers, even without foot traffic. How to embrace this trend: Connect with your customers to find the best ways to serve them (ReRoot found local delivery wasn’t the best option, but curbside was); Work through the logistics (What is your delivery schedule?

eCommerce 155

eCommerce Cofounder Community Channel 155

Steve Blank

AUGUST 13, 2009

Customer Development/Lean Startups In hindsight startups and the venture capital community left out the most important first step any startup ought to be doing – hypothesis testing in front of customers- from day one. It’s what my textbook on Customer Development describes. and “What did customers think of your prototype?”

Silicon Valley 185

Silicon Valley RSS Technical Review Lean 185

ConversionXL

NOVEMBER 25, 2020

Typically, people who are going to watch these videos are already customers or at the very bottom of the funnel. It’s a great way to bring value to your customers, but you’re missing out on the leverage that YouTube provides. Our top-of-funnel strategy is to create content that will engage with the most potential customers.

Channel 129

Channel Metrics Algorithm Video 129

Up and Running

JUNE 21, 2013

You need to engage in Lean Planning. 60 percent of the small businesses that fail in America fail due to lack of cash, not lack of profits—using Lean Planning you can quickly understand if you have missed assumptions about your financials that will ultimately have an adverse effect on your cash. Where should they spend money?

Small Business 153

Small Business Software Review Lean Advertising 153

Startup Lessons Learned

SEPTEMBER 22, 2008

The law of large numbers (of customers) says you cant help but make at least some money - your valuation is determined by how well you monetize the tidal wave of growth. Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Startup Lessons Learned

AUGUST 14, 2013

Guest post by Lisa Regan, writer for The Lean Startup Conference, who has created content for a number of startups. In our ongoing exploration of how people actually implement Lean Startup methods in their workplaces, we’re asking practitioners to share their techniques. But this is where the notion of "lean content" comes into play.

Lean 167

Lean Conversion Audience Design 167