Remove Advertising Remove Direct Marketing Remove Information Remove Naming
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Always Right: Five Risks You Must Take With Your Customers

YoungUpstarts

When they work with you, your customers should feel like they are entering the bar on the television show Cheers : ‘where everybody knows your name, and they’re always glad you came.’ Customers are sensitive about who has their personal information — such as email addresses, purchase history, and preferences — as well as how it’s used.

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Wonga Launches Fraud Hotline To Combat Phishing Scam

YoungUpstarts

The email, which includes the Wonga company logo, registration number and NCR number, informs customers that they have qualified for a personal loan of up to R60 000 at only 3.5 So there we have it: Wonga never sends unsolicited direct marketing to consumers.

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10 Startup Prospects That Multiply If You Look Ahead

Startup Professionals Musings

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Predictive advertisement targeting. But whatever the name, the opportunity is still there, and it’s large. Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel.

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From Airbnb to TaskRabbit to Zimride, sharing is becoming big business

www.usatoday.com

Entrepreneurs have also tapped sharing platforms to directly market their goods and services, somewhat blurring the line between unadulterated peer-to-peer co-ops and direct sales channels. For more information about reprints & permissions , visit our FAQs. Include name, phone number, city and state for verification.

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What you have to know about conversion optimization

ConversionXL

a = Anxiety about entering information. Stating your company name as the first thing and throwing around superlatives like “finest quality” don’t convince much. A confused mind always says ‘no’, goes the old direct marketing adage. m = Motivation of user (when). i = Incentive to take action.

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Texting: The Killer Application in your Offline Marketing Arsenal

Duct Tape Marketing

Online and offline marketing need to work together, for best results. Online marketing, as the name suggests, requires your audience to be online. 5 reasons why you should combine texting with other offline marketing channels. Here’s what they advertised-. They asked viewers to text the keyword and their name.

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Landing Pages That Convert

www.chancebarnett.com

Testimonials- these are the tried and true workhorses of the direct marketing and copywriting world. It creates an instant “offer” that makes a visitor feel like simply sharing their email address in exchange for this information is giving them the better end of the deal. I believe it came from a group called Marketing Experts.

SEM 47