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Hyperlocal Marketing: A Tried And True Method For Successful Online Marketing

YoungUpstarts

There’s a reason cars.com, Carmax, Time Magazine, and Disney’s webpage for the movie Cars are among the first results when you search for “cars” on Google. These companies that own these websites spend billions of dollars on advertising and are regularly visited by the most Internet users. In 1999, search results were fairly objective.

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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

Search engines are vital for discoverability. Google’s Public Search Liaison Danny Sullivan has openly pushed back against those who want subscription-only content flagged in search results: Our automated systems try to present the best information in relation to a search topic, as people expect us to do as a search engine.

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From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. The fact that we can get stuck at this level of soul searching is something that is rarely seen in other industries. If you want loyalty, get a dog.” This is the title (or something very similar) shared by dozens of articles.

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7 Incredible Web Design, Branding, Digital Marketing Experiences

Occam's Razor

Of course there is still the search box on top of the page. But when it comes to the web, they all seem to leave their creativity, passion, and brilliant minds at home. Why leave your passion behind when it comes to the web? The web can sell product. The web can really do … so much. They deliver delight.

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YourBuzz Helps Small Businesses Manage Online Buzz

YoungUpstarts

We all know how important it is for businesses to track social conversations online; recently, we’ve seen a flood of web monitoring tools just for this purpose. Import customer profiles and contact information to segment direct marketing efforts. Market to these contacts directly based on available public information.

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What you have to know about conversion optimization

ConversionXL

Create multiple versions of a web page (such as home page, product page, landing page etc) or even a part of a web page (such as headline wording, call to action button size, email capture box location etc) and see which version converts better – which version gets more people to do what you want them to do. CityCliq: 88.9%

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Landing Pages That Convert

www.chancebarnett.com

There are LOTS of examples out on the web of each of these you can find if you just do some Google searched and click on the Paid Adwords ads and see the landing pages there. “As Testimonials- these are the tried and true workhorses of the direct marketing and copywriting world. And the images don’t need to be big.

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