crowdSPRING Blog

OCTOBER 18, 2013

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Study Finds Small Businesses Waste 25 Percent Of Their PPC Budgets - crowdspring.co/GNk8Aa. Study Finds Small Businesses Waste 25 Percent Of Their PPC Budgets – crowdspring.co/GNk8Aa.

Social Media 92

Social Media Small Business Design Media 92

The Startup Magazine

APRIL 17, 2020

Advertising has long been an effective way to capture attention, but the problem is that the average person is bombarded by 5,000 ads per day. With so much advertising noise out there, it’s important for you to cut through the chaos, and one way to do that is by getting creative. Social media ads and PPC ads are a dime a dozen.

Advertising 90

Advertising Guerilla PPC eCommerce 90

ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. It’s up to every ecommerce business to find the middle ground between investing too little in customer acquisition and spending beyond your means. Table of contents What is ecommerce customer acquisition cost? Landing pages.

Acquisition 22

Acquisition eCommerce Cost Customer 22

YoungUpstarts

NOVEMBER 6, 2019

Most advertisers continue to increase their digital marketing spend in 2019 as billions of consumers are using online social media as a jumping off point into purchase decisions. Paid advertising can be expensive, and if not optimized, the spend can quickly outweigh profit. Display Advertising. Raw Traffic.

Channel 165

Channel PPC Marketing SEO 165

ConversionXL

MAY 2, 2019

Two percent is the average conversion rate for ecommerce sites. Right now, many ecommerce companies can still grow with an average conversion rate. This is largely thanks to the ecommerce industry growing by about 23% year over year. By 2021, the ecommerce growth rate is projected to drop by as much as 5–6%, down to about 17%.

eCommerce 133

eCommerce Conversion Hosting Sales 133

Brandanew

DECEMBER 21, 2015

ECommerce sales during Christmas tend to see a big surge as customers prefer the quietness of at home shopping compared to the hassles of finding parking and a store full of people. Here are a few useful tips to maximize your eCommerce sales during Christmas and the ongoing holiday season. You’ve got this! Start here.

eCommerce 100

eCommerce Sales Social Media Campaign 100

ConversionXL

JANUARY 12, 2016

Is PPC data showing in Google Analytics? Is eCommerce tracking turned on? Using this, you can calculate your advertising ROI by combining that data (campaign, keyword, cost per click) with Google Analytics Goals. PPC Keyword ID’s Visible on Landing Pages. Duplicate eCommerce Data Not Filtered.

Analytics 48

Analytics Software Review eCommerce PPC 48

ConversionXL

MAY 22, 2014

This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search. Massive coverage on Twitter, Reddit, Fark & other relevant blogs as well as a Gold Cyber Lion advertising from Cannes. Optimizing PPC & Display Ads – Researching Your Target Market.

Software Review 116

Software Review PPC Analytics Search 116

ConversionXL

FEBRUARY 26, 2020

Which social media post was this link a part of? Imagine if each person, team, or media buyer responsible for running Facebook Ads could decide which combination of values they prefer. It tells Google Analytics how someone arrived on your site website—through email, a paid ad, social media, etc.

Analytics 118

Analytics Campaign Email Channel 118

YoungUpstarts

JULY 13, 2020

Ecommerce has been on the rise for a while now, but the lockdown period has placed this business model at the forefront of purchasing decisions like never before. Digital marketing can be carried out across a number of channels, but one of the most obvious is social media. Leverage proximity targeting.

Marketing 147

Marketing Social Media Audience eCommerce 147

Hearpreneur

JULY 5, 2023

Conversions via TikTok seem to be lower than other social media apps, but the opportunity for awareness is too massive to not utilize the tool. For example, the videos we post that show behind-the-scenes actually drive more traffic to the site than ones where we specifically advertise products. Thanks to Chris Gerbig, Pink Lily ! #6-

Entrepreneur 101

Entrepreneur Audience PPC Campaign 101

ConversionXL

MARCH 3, 2016

For example, Alex is responsible for paid channel and Shanelle is responsible for social media, but they rarely speak or share insights. That can inform your content, SEO and PPC strategies. Here’s what the results look like… eCommerce Custom Reports. Daily eCommerce Traffic Report. PPC Custom Reports.

Analytics 48

Analytics Customer PPC Metrics 48

ConversionXL

NOVEMBER 14, 2013

So yes – companies spend ALL that money to get traffic to their site via SEO, PPC, social media and what not. What about PPC? So no wonder 59% of businesses have figured out that they should fix their conversion machine before pumping any more dollars into their PPC or SEO campaigns. Still not convinced?

PPC 123

PPC Analytics Conversion SEO 123

ConversionXL

OCTOBER 4, 2021

For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. Customer journey maps should include a combination of content marketing, paid advertising, customer service, PR, and email at every touchpoint. What about social media support?

Email 136

Email Customer Marketing Software Review 136

Duct Tape Marketing

APRIL 14, 2022

They can keep doubling down on advertising with the digital goliaths of today or begin to diversify and invest in other marketing channels, with an eye toward the future. That was before companies with brand departments got involved with eCommerce. I mean, eventually you can, but it it's kind of like SEO versus PPC, right?

Marketing 90

Marketing Affiliate Channel Software Review 90

Duct Tape Marketing

DECEMBER 6, 2012

There are a couple ways for an ecommerce company to increase performance. One is to increase the number amount of traffic that arrives on the website through marketing, Pay Per Click advertising, and other forms of outreach. If your PPC ad says one thing, make sure your landing page reiterates the message.

eCommerce 69

eCommerce Conversion PPC Internet 69

Duct Tape Marketing

FEBRUARY 3, 2022

Since 2015, her company, Barney, has guided over 150 media, marketing & tech companies through acquisitions. They may just do PPC or just do SEO or just do creative, but they're all over the, the country. We, we need a team of, you know, YouTube, you know, averages experts or social advertising experts.

Entrepreneur 79

Entrepreneur Technical Review Cofounder Valuation 79

ConversionXL

JULY 10, 2014

Surveying Competitor’s Customers In The “Wild” You’ve probably already heard a lot about “spying” on your competitors using social media, but do you actually do it? Blog eCommerce Resources Landing Pages Lead Generation' Either way, this intelligence will help you move forward more strategically.

Software Review 72

Software Review Lead Generation Design Campaign 72

ConversionXL

FEBRUARY 5, 2013

Those strategies included Google Adwords campaign, social media, blogs, e-mail newsletters, forums, videos, SEO and the like (for full list of their chosen strategies take a look here ). Get the Ecommerce Traffic Report. Social media. We wrote a whole post about driving sales with social media. Analyzing the data.

Clickthrough 129

Clickthrough Conversion Matching Social Media 129

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. Play with Enhanced Ecommerce Reports. SEO & PPC, Because You Should! Play with Enhanced Ecommerce Reports.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

JULY 22, 2013

Truly reflect on whether our marketing and advertising initiatives are broad enough and optimized enough for each customer consideration stage, and finally. And that comes before you think about marketing/sales/advertising/billboards/tv. For example: When we buy display advertising, who are we solving for?

Framework 163

Framework Marketing Metrics Audience 163

Duct Tape Marketing

MAY 4, 2016

Public Relations– This includes activities aimed at receiving coverage in traditional media outlets. Online Advertising– This includes the use of pay-per-click platforms, social networks, display ads and retargeting. AdEspresso – The easiest online tool to manage and optimize your Facebook Advertising Campaigns.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Occam's Razor

AUGUST 11, 2015

Social Media Performance Analysis. Social Media Performance Analysis. Let's say you want to analyze your social media performance. It should not matter that my insights and guidance above are for a content site and you have an ecommerce website. All you people (like me) with non-ecommerce websites, hang in there.

Analytics 60

Analytics Customer Metrics eCommerce 60

ConversionXL

NOVEMBER 6, 2014

Much like media coverage tends to overstate war casualties, even though we’re statistically seeing a decline , coverage on CRO looks at huge wins because it makes for much more compelling reading. ” One that is sustainably better than the one that came before it.

Conversion 102

Conversion PPC Green PR 102

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). Or we could not.)

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

OCTOBER 14, 2014

Clean measures of conversion rates require a clean and standard implementation of the ecommerce tags. In my case I'm looking at Social Media (boss LOVES social!), So three valuable metrics, and two distributions ppc/organic (though I have to admit this is weakest element in SimilarWeb) and traffic sources.

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

SEPTEMBER 30, 2013

That could possibly be considered advertising. Companies have an Email team and a SEO team and a PPC team and a Social Media team and a Display team and. The average conversion rate for a typical top ecommerce site is around 2%. The Optimal Social Media Investment Strategy. many teams for acquisition.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

OCTOBER 24, 2016

My core recommendation is that rather than jumping directly to attribution modeling or media mix modeling, that you build a strong, step-by-step, foundation of people, process structure along with data/tools sophistication. You already know that that non-brand PPC campaigns drive a ton of last-click and assisted conversion.

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

FEBRUARY 20, 2012

Advertising on the site is a Micro Conversion (the SavvyMoney ad above with the link Manage Your Debt). Bonus: Identifying Macro and Micro Conversions also gives you a list of Ecommerce Tracking to set up on the site, and Goals to set up in the Admin interface. Competition (who comes up first consistently, ppc and organic).

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

APRIL 21, 2014

But you as the advertiser will still see the data in the Search Terms report inside your Adwords account. Like so… I can now see the value of my social media campaigns clearly, and segment them by Twitter, LinkedIn, Google+ and then lastly Facebook (Oh, I love you Twitter, I love you so much!). So analytics packages et.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

JANUARY 30, 2012

Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. Update: If you would like to download the above mentioned dashboard into your Google Analytics account please click on this link: VP Social Media Performance Dashboard.]. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics!

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

OCTOBER 19, 2010

Most outcomes analysis you will do in identifying your macro and micro conversions (for profit or non profit sites, government or ecommerce) will happen inside other tools mentioned in this blog post. For example you'll configure goals and ecommerce tracking in Yahoo! and Google provide world class web analytics tools for free.

Analytics 135

Analytics Web Non-Compete Campaign 135

Occam's Razor

APRIL 23, 2012

Most content sites are currently monetized using display advertising, most commonly on a Cost Per Thousand Impressions (CPM) basis. That incentive removes a focus from the important entity, your customer, and places it on the secondary entity, your advertiser. But it gets worse. The web is littered with examples of this awfulness.

Metrics 152

Metrics Analytics Search Channel 152

Occam's Razor

APRIL 29, 2013

If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " They will measure the four sexy magnificent best social media metrics and use them to drive a magnificent conversation marketing strategy on Facebook (and YouTube and Google+ and Twitter and Pintrest and…).

Metrics 166

Metrics Marketing Search SEO 166