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NextView’s Investment in Sincera: Simplifying Digital Advertising with Metadata

View from Seed

But it was the glowing endorsement from industry peers of Mike and Ian as a “can’t miss duo” and “the absolute best ad tech product people” which resounded during our diligence. Their recent partnership with The Trade Desk to develop a Made-for-Advertising (MFA) detection model is an example of Sincera’s collective ethos.

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Why You Should Be Doing Product Discovery

YoungUpstarts

Before rushing to build your concept to push out to consumers, it’s important to first undertake product discovery. Product discovery is the purpose of identifying the smallest amount of software needed to determine market value. Notably, this occurs prior to building the Minimum Viable Product , or ‘MVP’. How is it done?

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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. In this article, we’ll talk about some less saturated digital advertising strategies you can use to get ahead. We’ll also show you what it takes to create advertising that gets people to act. Who are your competitors?

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Entrepreneurs Are Needed To Make Web Searches Smarter

Startup Professionals Musings

He and many other experts believe that the Semantic Web will act more like a personal assistant than a search engine. On the basic search engine front, WolframAlpha is an amazing computational engine often used by Siri, which creates intelligent results, graphs, and reports from any natural language question.

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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Paid search engine ranking (PPC) is just buying advertising for your business. Their computers then merge your ads with search results when users search words imply an interest in your products. This is NOT the same as or better than Search Engine Optimization (SEO). Cost per click (CPC). Cost per action (CPA).

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The Rise of AI in Advertising

Duct Tape Marketing

The Rise of AI in Advertising written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mike Rhodes In this episode of the Duct Tape Marketing Podcast , I interview Mike Rhodes. AI plays a big role in advertising, particularly in messaging and content creation. Mike Rhodes (05:00): That's crazy, isn't it?

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The future of search is being reinvented with generative AI

VC Cafe

I spent a chunk of my career as a product manager in search (Shopping.com, GLG, Ask.com, AOL and Google) so I find this particularly interesting. In the early days of the web, companies like AltaVista, Excite, WebCrawler and others competed in becoming the search engine of choice.