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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. In this article, we’ll talk about some less saturated digital advertising strategies you can use to get ahead. We’ll also show you what it takes to create advertising that gets people to act. Who are your competitors?

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Spolsky on Software on Both Sides of The Table

Both Sides of the Table

Sometime around 2003/04 my technology team turned me on to “Spolsky on Software&# a periodic newsletter served up blog style from Joel Spolsky of FogCreek Software, a maker of bug-tracking software. Blogs weren’t popularized yet so it was an oddity for me to read the founder of a software company spewing out advice.

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What Happens When Startups Turn from Their Innovation Stage to Operational Excellence?

Both Sides of the Table

I will always remember fondly my coffee meeting 5 years ago with my friend Sam Rosen in New York City shortly after Hurricane Sandy. Sam began drawing out plans for a new way to provide storage after he had horrific experiences with traditional storage after the storm. Sam’s enthusiasm was infectious and his plans were bold.

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Why Your Next Startup Should Be In Insurance

YoungUpstarts

Insurance is the next big industry due for a disruption. Their finances are also heavily regulated – insurers have to keep a set amount of cash liquid (to write the big checks) and diversify their assets according to specific rules (so they can have enough cash available for even bigger checks). Yep, you read that title right.

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3 Things to Consider When Staffing a Software Development Project

mashable.com

Brett Miller is the president of Custom Software by Preston (CSP). For more than 10 years CSP has impressed clients with highly effective software solutions and teams of multi-talented software engineers. There are multiple approaches you can take to staffing when it comes to IT projects.

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The Ultimate CEO Twitter List

YoungUpstarts

todsacerdoti : As the CEO and founder of Brightroll, Tod Sacerdoti shares his insight into digital video advertising. jeremys : Learn about the industry of online reviews from Yelp co-founder and CEO Jeremy Stoppelman. DuncanWierman : Duncan Wierman, software CEO, shares his insight into creative online marketing.

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How Boards Need to Evolve Over Time

Both Sides of the Table

Reviewing financial & operational performance. And somebody who isn’t thinking necessarily thinking about how to maximize their ownership in your next round of financing. when to build out our offices in Silicon Valley, New York & Los Angeles. Offering a sparring-partner function on strategic decisions.