Advertising, Lean, Metrics and Product Development

Is the Lean Startup Dead?

Steve Blank

SEPTEMBER 5, 2018

It’s the antithesis of the Lean Startup. Tech IPO prices exploded and subsequent trading prices rose to dizzying heights as the stock prices became disconnected from the traditional metrics of revenue and profits. Startups with huge burn rates – building leases, staff, PR and advertising – ran out of money. IPOs dried up.

Lean

Lean Burn Rate Startup IPO

[Review] The Lean Startup

YoungUpstarts

APRIL 21, 2013

Enter “ The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses “, a New York Times bestseller by founder of IMVU (creator of 3D avatars) Eric Ries. The Lean Startup’s core is represented by the Build-Measure-Learn feedback loop.

Lean

Lean Technical Review North America Startup

The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

FEBRUARY 3, 2022

This philosophy comes from The Lean Startup methodology , which relies on testing hypotheses to better understand your customers’ pain points and goals. It outlines four major growth strategies: market penetration , market development , product development , and diversification. Product development.

Marketing

Marketing Framework Metrics Channel

Lessons Learned: Principles of Lean Startups, presentation for.

Startup Lessons Learned

NOVEMBER 4, 2008

Lessons Learned by Eric Ries Tuesday, November 4, 2008 Principles of Lean Startups, presentation for Maples Investments Image via Wikipedia Steve Blank and I had the opportunity to create a presentation about lean startups for Maples Investments. My path to lean startups began with Kent Beck and extreme programming.

Lean

Lean San Francisco Agile Continuous Deployment

Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

San Francisco

San Francisco CPA SEM CTO Hire

Lessons Learned: The metrics and levers of engagement.

Startup Lessons Learned

MARCH 24, 2009

Lessons Learned by Eric Ries Tuesday, March 24, 2009 The metrics and levers of engagement, presentation on Engagement Loops for Facebook Developer Garage SF Ill be presenting a talk at the Facebook Developer Garage SF Wednesday evening. You can learn more about the event here. Its hosted by Kontagent and sponsored by Intel.

Metrics

Metrics San Francisco Lean Viral

Good enough never is (or is it?)

Startup Lessons Learned

SEPTEMBER 27, 2010

One of the sayings I hear from talented managers in product development is, “good enough never is.&# And, most importantly, it helps team members develop the courage to stand up for these values in stressful situations. No vanity metrics should be looked at. Freemium or subscription or advertising?

San Francisco

San Francisco Lean Continuous Deployment Software Review

The Ultimate Guide to Starting a Software Company

Up and Running

MAY 23, 2016

Step 1: Start with a lean plan. It’s the fastest way to get your idea onto paper, and it’s the very first step in the lean planning process, which is much easier and more iterative than traditional business planning methods. Introducing Lean Planning: How to Plan Less and Grow Faster. How to Write a Traditional Business Plan.

Software Review

Software Review Software Delaware Forecast

The Lean Startup Workshop - now an O'Reilly Master Class

Startup Lessons Learned

MAY 14, 2009

Lessons Learned by Eric Ries Thursday, May 14, 2009 The Lean Startup Workshop - now an OReilly Master Class My rate of posting has been much lower lately, and this is mostly due to preparations for the upcoming Lean Startup Workshop on May 29. I have a lot of good news to report on this front. You can click here to learn more.

Lean

Lean San Francisco Continuous Deployment Software Review

Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

SEPTEMBER 15, 2008

Lessons Learned by Eric Ries Monday, September 15, 2008 The one line split-test, or how to A/B all the time Split-testing is a core lean startup discipline, and its one of those rare topics that comes up just as often in a technical context as in a business-oriented one when Im talking to startups. Thanks for writing this article.

San Francisco

San Francisco Lean Technical Review Continuous Deployment

What Top Performers at Startups and Large Organizations Have in Common…More Than You Would Think

Startup Lessons Learned

JANUARY 30, 2018

They take on many priorities—for example, working on 3 product development projects simultaneously—and then work hard to accomplish all of them, which means they cannot go all in and obsess over a few things. “Do A: They need to pursue different, better metrics. I suspect that many startups also don’t do this.

Metrics

Metrics Startup Lean Detroit

Lean Analytics

Startup Lessons Learned

MARCH 21, 2013

Lean Analytics is the latest addition to the Lean Series. If you're working on the Sticky Engine of Growth , you're focused on very different metrics from those that you care about in the Viral Engine of Growth. Similarly, a two-sided marketplace cares about different things from a traditional e-commerce product.

Analytics

Analytics Lean Metrics Churn Rate

Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

NOVEMBER 7, 2008

Finally the day came, we unleashed the landing page, emailed our existing customers, and started advertising online. False negatives would be an issue, but combining ad words with other forms of advertising, such as guerrilla marketing, might yield a more robust answer. The Lean Startup Intensive is tomorrow at Web 2.0.

Demand

Demand San Francisco Lean Continuous Deployment

Pivot, don't jump to a new vision

Startup Lessons Learned

JUNE 22, 2009

Lessons Learned by Eric Ries Monday, June 22, 2009 Pivot, dont jump to a new vision In a lean startup , instead of being organized around traditional functional departments, we use a cross-functional problem team and solution team. Each has its own iterative process: customer development and agile development respectively.

San Francisco

San Francisco Lean Continuous Deployment Agile

It’s Not a Conversion Problem, It’s a Customer Development Problem

ConversionXL

SEPTEMBER 6, 2013

So What is Customer Development? Steve Blank, a serial entrepreneur in Silicon Valley, developed a methodology for creating businesses that runs in parallel with the traditional product development process. The core idea behind customer development is that the assumptions you make about a target market are only guesses.

Customer Development

Customer Development Conversion Developer Customer

How to conduct a Five Whys root cause analysis

Startup Lessons Learned

JULY 2, 2009

Lessons Learned by Eric Ries Thursday, July 2, 2009 How to conduct a Five Whys root cause analysis In the lean startup workshops , we’ve spent a lot of time discussing the technique of Five Whys. My intention is to describe a full working process, similar to what I’ve seen at IMVU and other lean startups. Expo SF (May.

San Francisco

San Francisco Lean Technical Review Software Review

Lessons Learned: Five Whys

Startup Lessons Learned

NOVEMBER 13, 2008

Because five whys kept turning up a few key metrics that were hard to set static thresholds for, we even had a dynamic prediction algorithm that would make forecasts based on past data, and fire alerts if the metric ever went out of its normal bounds. The Lean Startup Intensive is tomorrow at Web 2.0. Expo SF (May.

Software Review

Software Review Technical Review San Francisco Continuous Deployment

Business ecology and the four customer currencies

Startup Lessons Learned

DECEMBER 14, 2009

A business that strives for something like this should absolutely be charging money from day one, in order to establish baselines for their two key metrics: CPA (the cost to acquire a new customer) and LTV (the lifetime value of each acquired customer). Here the goal is to create a product whose ecosystem makes it hard for customers to leave.

Customer

Customer San Francisco Viral Lean

Lessons Learned: What is customer development?

Startup Lessons Learned

NOVEMBER 8, 2008

Steve Blank has devoted many years now to trying to answer that question, with a theory he calls Customer Development. This theory has become so influential that I have called it one of the three pillars of the lean startup - every bit as important as the changes in technology or the advent of agile development. Expo SF (May.

Customer Development

Customer Development Developer San Francisco Customer

Lessons Learned: SEM on five dollars a day

Startup Lessons Learned

SEPTEMBER 13, 2008

You declare how much someone clicking an advertisement is worth to you, and then the search engine does its best to get you as many clicks as it can at that price. The Lean Startup Intensive is tomorrow at Web 2.0. Amazing lean startup resources Is Entrepreneurship a Management Science? SEM is a simple idea. Expo SF (May.

SEM

SEM San Francisco Lean Continuous Deployment

Lessons Learned: The engineering manager's lament

Startup Lessons Learned

OCTOBER 20, 2008

Lessons Learned by Eric Ries Monday, October 20, 2008 The engineering managers lament I was inspired to write The product managers lament while meeting with a startup struggling to figure out what had gone wrong with their product development process. First of all, its a myth that cutting corners saves time.

Software Review

Software Review Engineer Management Technical Review

Lessons Learned: The four kinds of work, and how to get them done.

Startup Lessons Learned

NOVEMBER 17, 2008

Strategy - startups first encounter this when they have the beginnings of a product, and theyve achieved some amount of product/market fit. Growth - when you have existing customers, the pressure is on to grow your key metrics day-in day-out. The Lean Startup Intensive is tomorrow at Web 2.0. Expo SF (May.

San Francisco

San Francisco Lean Continuous Deployment DC

Marching through quicksand

Startup Lessons Learned

AUGUST 24, 2009

Despite all the energy invested in talking to authors about the size of their platform, very few gatekeepers have a rigorous set of metrics for measuring it. When I reviewed a recent product development book, it immediately shot up to Amazon sales rank 300. My blog has over 14000 subscribers, for example. Is that a lot?

San Francisco

San Francisco Lean Technical Review Distribution

Lessons Learned: The ABCDEF's of conducting a technical interview

Startup Lessons Learned

NOVEMBER 29, 2008

The technical interview is at the heart of these challenges when building a product development team, and so I thought it deserved an entire post on its own. Still, a startup product development team is a service organization. Labels: hiring , product development 5comments: TedHoward said. Expo SF (May.

San Francisco

San Francisco Lean Agile Java

Lessons Learned: Stevey's Blog Rants: Good Agile, Bad Agile

Startup Lessons Learned

NOVEMBER 6, 2008

The Lean Startup Intensive is tomorrow at Web 2.0. ► April (11) Video update on the Startup Visa Act Lean Enterprise Institute webinar, April 28 Four myths about the Lean Startup Sneak preview, KISSmetrics (and more) Sneak preview, Grockit The Lean Startup Intensive at Web 2.0 Expo SF (May.

Agile

Agile San Francisco Software Review Continuous Deployment

Startup CEO New Years Resolutions

Lightspeed Venture Partners

JANUARY 6, 2011

Improve the product. Lisa Marino of RockYou , a leading developer of social games and advertising solutions for social media, is focused on building a great team with more gaming DNA to improve the quality of the games it publishes: Make RockYou the place talent wants to be. Internalize culture and values.

Stealth

Stealth Startup Lean Cofounder

Real Unfair Advantages

A Smart Bear: Startups and Marketing for Geeks

JULY 19, 2010

You don't have an "edge" just because you're passionate, hard-working, or "lean.". During a lull in her practice she got a serendipitous opportunity to shift gears completely and ended up leading software product development teams. On the surface, it's yet another "marketing metrics" company. Like what??

Software Review

Software Review Technical Review Development Team Review Bolivia

Lessons Learned: Don't launch

Startup Lessons Learned

MARCH 13, 2009

Know what the success metrics are for the launch. You create an entire framework of understanding and action based on your product/idea that sets it in motion in a self-sustaining way. The Lean Startup Intensive is tomorrow at Web 2.0. Amazing lean startup resources Is Entrepreneurship a Management Science? Expo SF (May.

San Francisco

San Francisco PR Lean Early Stage

Lessons Learned: ScienceDaily: Corporate culture is most important.

Startup Lessons Learned

NOVEMBER 18, 2008

Its even more critical in lean startups when they need to manage growth. I believe its important that product teams be cross-functional, no matter what other job function the product champion does. The Lean Startup Intensive is tomorrow at Web 2.0. Amazing lean startup resources Is Entrepreneurship a Management Science?

San Francisco

San Francisco Continuous Deployment Lean DC

Lessons Learned: The four kinds of work, and how to get them done.

Startup Lessons Learned

NOVEMBER 17, 2008

0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Subscribe via email Blog Archive ► 2010 (48) ► October (3) Case Study: Rapid iteration with hardware The Lean Startup Bundle Stop lying on stage ► September (4) Good enough never is (or is it?) Expo SF (May. for Harvard Business Revie.

San Francisco

San Francisco Lean Continuous Deployment DC

Common Growth Hacking Myths (and How Growth Actually Works)

ConversionXL

FEBRUARY 9, 2016

. “Growth hackers have a passion for tracking and moving a metric. Without metrics or data, a growth hacker can feel out of place and uncomfortably exposed. This strong bias towards data drives a growth hacker away from vanity metrics towards metrics that will make or break the business.” ” Creativity.

Retention

Retention Metrics Acquisition Conversion

The Superbowl ad test

Startup Lessons Learned

SEPTEMBER 13, 2010

Lessons Learned by Eric Ries Monday, September 13, 2010 The Superbowl ad test I am a firm believer in the danger of vanity metrics , numbers that give the illusion of progress but often mask the true relationship between cause and effect. Vanity metrics are generally bigger. Vanity metrics. The solution? Is that really news?

San Francisco

San Francisco Metrics Lean PR

It’s Not a Conversion Problem, It’s a Customer Development Problem

conversionxl.com

SEPTEMBER 10, 2013

So What is Customer Development? Steve Blank, a serial entrepreneur in Silicon Valley, developed a methodology for creating businesses that runs in parallel with the traditional product development process. The core idea behind customer development is that the assumptions you make about a target market are only guesses.

Customer Development

Customer Development Conversion Developer Customer

He's Only in Field Service

Steve Blank

JULY 30, 2009

Look for some “ skunk works &# project where the product developers are actively seeking alternatives to their own engineering organization. The notion of “Market Type&# is there so startups have a metric of when to spend marketing and sales dollars.

Silicon Valley

Silicon Valley RSS California Customer Development

Lo, my 2295 subscribers, who are you?

Startup Lessons Learned

MARCH 4, 2009

In a startup, these channels of communication are critical to understand for advertising, launch and PR purposes. If they are willing to pay big bucks, for example, to attend a conference on a certain topic, that bodes well for your ability to sell them a product related to that topic. The Lean Startup Intensive is tomorrow at Web 2.0.

San Francisco

San Francisco Lean Continuous Deployment DC

Getting educated about advertising, agencies, and media buyers

Startup Lessons Learned

NOVEMBER 5, 2008

Lessons Learned by Eric Ries Wednesday, November 5, 2008 Getting educated about advertising, agencies, and media buyers I see lots of startups whose business plans revolve around selling high-value ad space to brand advertisers. You also need to know what each one cares about, which metrics they look at (or studiously ignore).

Advertising

Advertising San Francisco Media Continuous Deployment

Startup Tools

steveblank.com

JULY 8, 2011

AgileZen – project management visually see and interact with your work Kanbanery – Simple online team or personal kanban board LeanKit Kanban – Great for visualizing work of product development Kanban Pad – “Nice and lean” and free online Kanban tool Banana Scrum – A tool simple as Scrum itself.

Software Review

Software Review Startup Silicon Valley Analytics

Learning from Obama: maneuver warfare on the campaign trail

Startup Lessons Learned

NOVEMBER 5, 2008

December 3, 2008 5:07 PM Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Subscribe via email Blog Archive ► 2010 (48) ► October (3) Case Study: Rapid iteration with hardware The Lean Startup Bundle Stop lying on stage ► September (4) Good enough never is (or is it?) Expo SF (May.

Campaign

Campaign San Francisco Lean Agile

How to Use Growth Hacking to Increase Revenue 20x in Just 12 Months

Up and Running

JULY 26, 2016

1x hacker in charge of product/development. 1x hipster working with both product and growth. Lean marketing. This is when metrics come into play. See Also: The Top 10 Tools for Tracking Your Web Metrics. Users who love your product (cheap or free). Apr-15: Head of Marketing (growth team).

Revenue

Revenue Acquisition Channel Campaign

Case Study: SlideShare goes freemium

Startup Lessons Learned

AUGUST 16, 2010

First, SlideShare is a fantastic product (that I use on a regular basis) and an impressive company example of Lean Startup practices in action. Second, their story illustrates a key Lean Startup idea: proving the business in micro-scale. As this is a new initiative for this blog, we especially welcome your feedback.

San Francisco

San Francisco Lean Analytics Continuous Deployment

Customer Development Manifesto: Market Type (part 4) « Steve Blank

Steve Blank

SEPTEMBER 10, 2009

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Market Type also affects the market size as well as how you launch the product into the market.

Customer Development

Customer Development Developer Customer Silicon Valley

Which is better: Many customers at low price-point or few at high price?

A Smart Bear: Startups and Marketing for Geeks

MAY 1, 2012

Because you get organized around marketing metrics, because your campaigns get optimized, because your landing pages and drip campaigns become stronger, because word of mouth produces sales “for free,” and so forth. You spend less on marketing/advertising/acquisition. Less time training customers.

Customer

Customer Revenue Acquisition Cofounder

The cardinal sin of community management

Startup Lessons Learned

SEPTEMBER 11, 2009

We kept denying that we had done anything wrong, that the features still worked as advertised, and justifying our decisions instead of apologizing. They continue to attempt doing so in what is perceived to be a product hostage situation. IMVU charges a fee for submission of products to be advertised for sale in its catalog.

Community

Community Management Lean Software Review

Lessons Learned: Three freemium strategies

Startup Lessons Learned

JANUARY 27, 2009

These are companies that generate revenue by offering a free product with an upsell or premium version. Their economics blends elements of the free, advertising-supported, "eyeballs" business with more traditional e-commerce and subscription businesses. Is it that they act as free advertising for our premium product?

San Francisco

San Francisco Lean Continuous Deployment DC

Is the Lean Startup Dead?

[Review] The Lean Startup

Trending Sources

The Expert Guide to Creating a Marketing Growth Strategy

Lessons Learned: Principles of Lean Startups, presentation for.

Lessons Learned: The three drivers of growth for your business.

Lessons Learned: The metrics and levers of engagement.

Good enough never is (or is it?)

The Ultimate Guide to Starting a Software Company

The Lean Startup Workshop - now an O'Reilly Master Class

Lessons Learned: The one line split-test, or how to A/B all the time

What Top Performers at Startups and Large Organizations Have in Common…More Than You Would Think

Lean Analytics

Lessons Learned: Using AdWords to assess demand for your new.

Pivot, don't jump to a new vision

It’s Not a Conversion Problem, It’s a Customer Development Problem

How to conduct a Five Whys root cause analysis

Lessons Learned: Five Whys

Business ecology and the four customer currencies

Lessons Learned: What is customer development?

Lessons Learned: SEM on five dollars a day

Lessons Learned: The engineering manager's lament

Lessons Learned: The four kinds of work, and how to get them done.

Marching through quicksand

Lessons Learned: The ABCDEF's of conducting a technical interview

Lessons Learned: Stevey's Blog Rants: Good Agile, Bad Agile

Startup CEO New Years Resolutions

Real Unfair Advantages

Lessons Learned: Don't launch

Lessons Learned: ScienceDaily: Corporate culture is most important.

Lessons Learned: The four kinds of work, and how to get them done.

Common Growth Hacking Myths (and How Growth Actually Works)

The Superbowl ad test

It’s Not a Conversion Problem, It’s a Customer Development Problem

He's Only in Field Service

Lo, my 2295 subscribers, who are you?

Getting educated about advertising, agencies, and media buyers

Startup Tools

Learning from Obama: maneuver warfare on the campaign trail

How to Use Growth Hacking to Increase Revenue 20x in Just 12 Months

Case Study: SlideShare goes freemium

Customer Development Manifesto: Market Type (part 4) « Steve Blank

Which is better: Many customers at low price-point or few at high price?

The cardinal sin of community management

Lessons Learned: Three freemium strategies

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