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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

Experiments run by Dan Smullen , who manages technical SEO for Independent News & Media , demonstrate that Google isn’t biased against paywalled content: Before launching our paywall in February, we implemented a soft wall—a registration wall. was selected due to its ranking for evergreen queries, such as “things to do in Canada.”

SEO 122
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If you build it, they won't come, unless.

A Smart Bear: Startups and Marketing for Geeks

Ask a technical founder about his startup, and he'll proudly describe his stunning software — simple, compelling, useful, fun. Great," I always exclaim, sharing the thrill of modern software development, "so how will people find out about this brilliant website?". We're better than everyone else at SEO.". "A

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How to Conduct a Technical SEO Audit

ConversionXL

The technical elements of your website’s SEO are crucial to search performance. In this article, you’ll learn how to conduct a technical SEO audit to find and fix issues in your website’s structure. We’ll also show you the tools you need to boost on-page and off-page SEO efforts and performance, and how to use them.

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3 Things to Consider When Staffing a Software Development Project

mashable.com

Brett Miller is the president of Custom Software by Preston (CSP). For more than 10 years CSP has impressed clients with highly effective software solutions and teams of multi-talented software engineers. There are multiple approaches you can take to staffing when it comes to IT projects.

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I Will Review Your Website for Free

Software By Rob

You begin to do this almost without thinking (unconscious competence for those in know). Well…I’ve hit that point reviewing websites. I’ve recorded stacks of site review screencasts over the past four years, and I’m ready to take it to a whole ‘notha level. Any non-personal website will work.

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10 Reasons Why Your Marketing Plans Don’t Work

Up and Running

However, this move alienated their current customer base, as they felt that Gap was moving away from the comfortable, non-trendy items and into a more fashion-forward brand. If you want to create a solid end-to-end marketing plan, make sure that you review your strategies and align them with your current customer’s expectations.

Marketing 109
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Startup Marketing: The Nine Levels of Traffic Quality

Software By Rob

Likewise, if you see the massive amount of traffic coming from SEO you have to know how many of those people are buying your product. As I was looking at traffic stats I noticed a huge increase in mid-November due to a number of write-ups on startup and web-2.0 Luckily, Google Analytics can spell this out for you using goals.