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The most important 2021 Predictions in entertainment tech and gaming

VC Cafe

Audio advertising matures – In Carat Trends 2021 the media agency expects there to be a significant increase in audio advertising as both brands and platforms realise its value and power. social media. In 2021, optimism on investing in social media has returned. credit App Annie.

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The Content Marketing Dilemma Faced by New Tech Startups

ReadWriteStart

With the help of onsite blog posts, offsite guest authored posts, social media updates, and other forms of content, brands can generate much more visibility and a better reputation—all for a relatively low cost of entry. Content is also useful for search engine optimization (SEO). Market and Advertise Your Content.

Marketing 194
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How marketers can build thought leadership

The Next Web

Brian Honigman is a marketing consultant, a freelance writer and a social media enthusiast. Innovations in social media and mobile have cultivated an ongoing dialogue and education between consumers and businesses. Use social media to answer questions. This post originally appeared on Adknowledge.

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Why SEO Is The Best Marketing Strategy For New Startups

YoungUpstarts

But at the same time, they need access to a marketing/advertising strategy with the potential to win them some early clients and help them grow far into the future. Search engine optimization (SEO) could be the perfect solution to address all these challenges at once. So why is this strategy so valuable for startups? A Briefer on SEO.

SEO 186
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HOW TO: Hire the Perfect CTO

mashable.com

He is a serial entrepreneur, internationally syndicated columnist, angel investor, public speaker and author of the best-selling book Never Get a “Real&# Job: How To Dump Your Boss, Build a Business and Not Go Broke. Filtering your search by pedigree is a good start. ); // Welcome to Mashable! Have an account?

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How we can fix online video advertising’s weakest links

The Next Web

Naturally, the cash follows and online video advertising became the fastest growing segment in the advertising world, doubling every two years. Shifting online display and search budgets towards online video is a major part of this astounding growth, but the market’s real upside is offline budgets. A revolution! Not anymore.

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Podcast Strategy: A Roadmap for Businesses

ConversionXL

My personal interest in podcasting, however, is how it dovetails beautifully with voice search. Once objectives are identified and prioritized, your podcasting plan should outline strategies and tactics, which include format, frequency, duration, host/s, point of view, guests, research, syndication, and marketing. Image source ).