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The most important 2021 Predictions in entertainment tech and gaming

VC Cafe

Audio advertising matures – In Carat Trends 2021 the media agency expects there to be a significant increase in audio advertising as both brands and platforms realise its value and power. Meanwhile Oculus Quest 2 drove 156% growth in Facebook’s non advertising revenue and is on track to be the first mainstream VR headset.

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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Paid search engine ranking (PPC) is just buying advertising for your business. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). All these models start with the advertiser choosing the right search keywords to match user searches.

Search 385
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The Content Marketing Dilemma Faced by New Tech Startups

ReadWriteStart

For more than a decade now, content marketing has been the prized strategy of startups all over the world. But these days, tech startups trying to take advantage of the content marketing hype are finding it difficult to get involved. This can be a major uphill battle for tech startups trying to build trust through content.

Marketing 194
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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry. Another topic we debated early in the program was “lean startup” vs. “ fat startup ” where we both took the obvious hedge and said “it depends.”

Partner 240
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Why SEO Is The Best Marketing Strategy For New Startups

YoungUpstarts

New startups frequently struggle with their approach to marketing. But at the same time, they need access to a marketing/advertising strategy with the potential to win them some early clients and help them grow far into the future. So why is this strategy so valuable for startups? A Briefer on SEO. Universal Visibility.

SEO 186
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The Difference Between Apple & Facebook ? AGILEVC

Agile VC

AGILEVC My idle thoughts on tech startups. Of course both companies use their platform to increase user lock-in which indirectly helps their core revenue streams of advertising (in Facebook’s case) and hardware sales (for Apple). How to Evaluate Firms for a Seed VC. How To Think About The Future. June 5, 2012.

Java 170
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Entrepreneurs are Everywhere Show No. 32: Evangelos Simoudis and Ashok Srivastava

Steve Blank

How to make corporate innovation work and drive success in startups were the topics of discussion with the guests on today’s Entrepreneurs are Everywhere radio show. The show follows the journeys of founders who share what it takes to build a startup – from restaurants to rocket scientists, to online gifts to online groceries and more.