Startup Professionals Musings

NOVEMBER 27, 2011

A blog is basically a journal (“web log”) that is published on the web. This is how you make money from advertising – someone else runs ads on your site or your blog, and you get paid for everyone who clicks on the ad. Business blogs are an extension of your website and can effectively communicate the value of your business.

Internet 239

Internet SEM Wiki Viral 239

Startup Professionals Musings

JANUARY 6, 2011

One of the biggest red flags I see in many Internet-related business plans today is advertising as the initial revenue stream, or a key part of it. Until you get a million page-views per month, your revenue will be negligible, and advertisers won’t be interested in your site. For advertisers, this is called cost per click (CPC).

Advertising 225

Advertising CPA Startup PPC 225

Startup Professionals Musings

APRIL 16, 2023

Social-media advertising. Social-media advertising relies on popular social media sites (such as Facebook, LinkedIn and Twitter) to generate leads through pay-per-click ads and tweets on sites that target customers in specific demographics. Display advertising.

Lead Generation 285

Lead Generation SEM Viral Marketing 285

Startup Professionals Musings

SEPTEMBER 27, 2010

This is the current dream of Tim Berners-Lee , the man who invented the (first) World Wide Web. He calls his dream ‘Web 3.0’ or the ‘Semantic Web,’ meaning it understands user context. He and many other experts believe that the Web 3.0 As you search the Web, the browser records your interests in your local storage.

Web 230

Web Semantic Artificial Inteligence Startup 230

Startup Professionals Musings

OCTOBER 30, 2010

A blog is basically a journal (“web log”) that is published on the web. This is how you make money from advertising – someone else runs ads on your site or your blog, and you get paid for everyone who clicks on the ad. Business blogs are an extension of your website and can effectively communicate the value of your business.

Internet 224

Internet SEM Wiki Entrepreneur 224

Startup Professionals Musings

OCTOBER 21, 2022

We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. This freemium model has been used for years by web apps. Even a conversion rate of one percent can build a healthy business. Build your own marketplace platform. Look for value points to control.

Developer 345

Developer Mobile Revenue Advertising 345

Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand.

Customer 431

Customer Marketing Social Media Channel 431

Startup Professionals Musings

AUGUST 25, 2023

Make sure the name and trademarks you want are available, as well as web site address, social media tags, and any other intellectual property. It helps to advertise your new presence with a grand opening, viral video, and traditional advertising to highlight entry into the arena. Names and taglines are critical to success.

Intellectual Property 245

Intellectual Property Social Media Angel Investor Metrics 245

Startup Professionals Musings

DECEMBER 12, 2021

Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in a classic book titled simply " Social Media Metrics." Measuring message delivery in social media is a lot like measuring it in classic advertising, so classic metrics apply.

Social Media 319

Social Media Media Metrics Advertising 319

Startup Professionals Musings

FEBRUARY 25, 2017

It also means making the content appear omnipresent on the Web and in the marketplace, including dedicated video sites and blogs. Some startups not only ignore this and don’t budget for it, but they actually plan on the free viral marketing to generate enough revenue from click-through advertising to fund operations and future growth.

Campaign 167

Campaign Cost Viral Marketing 167

Startup Professionals Musings

JULY 20, 2020

Social-media advertising. Social-media advertising relies on popular social media sites (such as Facebook, LinkedIn and Twitter) to generate leads through pay-per-click ads and tweets on sites that target customers in specific demographics. Display advertising.

Lead Generation 365

Lead Generation Customer SEM Marketing 365

Startup Professionals Musings

AUGUST 11, 2013

It also means making the content appear omnipresent on the Web and in the marketplace, including dedicated video sites and blogs. Some startups not only ignore this and don’t budget for it, but they actually plan on the free viral marketing to generate enough revenue from click-through advertising to fund operations and future growth.

Viral 249

Viral Marketing Entrepreneur SEM 249

Startup Professionals Musings

APRIL 6, 2011

The simple answer is that if you want to be found and remembered on the Web, the perfect domain name can easily be worth several thousand dollars. Here's how the master of Web domains built a $300 million empire of over 300,000 domain names. Who owns all of these names, and should you ever buy one for a premium? Marty Zwilling.

Naming 202

Naming Cameroon Niger Oman 202

Startup Professionals Musings

MARCH 25, 2023

The concept of free goods and services to get you hooked, financed by deep pockets, or advertising, seems marginally ethical to many. Unfortunately, the Internet and heavily funded startups have nurtured a customer expectation of free web services and free smartphone apps. Re-investing profits to grow the business is organic growth.

Valuation 235

Valuation Revenue Viral Retention 235

Startup Professionals Musings

JUNE 21, 2020

The concept of free goods and services to get you hooked, financed by deep pockets, or advertising, seems marginally ethical to many. Unfortunately, the Internet and heavily funded startups have nurtured a customer expectation of free web services and free smartphone apps. Re-investing profits to grow the business is organic growth.

Revenue 434

Revenue Valuation Viral Retention 434

Startup Professionals Musings

JULY 22, 2012

Advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. Of course, too many or obnoxious advertisements are especially harmful to a site’s credibility. Join relevant business associations.

Entrepreneur 241

Entrepreneur Affiliate Advertising Technical Review 241

Startup Professionals Musings

JULY 13, 2012

It also means making the content appear omnipresent on the Web and in the marketplace, including dedicated video sites and blogs. Some startups not only ignore this and don’t budget for it, but they actually plan on the free viral marketing to generate enough revenue from click-through advertising to fund operations and future growth.

Viral 238

Viral Cost Marketing SEM 238

Startup Professionals Musings

JANUARY 24, 2020

We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. This freemium model has been used for years by web apps. Even a conversion rate of one percent can build a healthy business. Build your own marketplace platform. Look for value points to control.

Mobile 317

Mobile Developer Advertising Social Media 317

Startup Professionals Musings

JANUARY 16, 2022

Facebook is indeed the largest growth site on the web, with almost three billion user accounts, all free. Yet it took almost six years to become profitable, with revenue only from advertising. But some of you will surely say “What about Facebook and Snapchat, who focused on growth first and are clearly successful?”

Revenue 297

Revenue Widget Angel Investor Early Stage 297

Startup Professionals Musings

MARCH 21, 2011

It also means making the content appear omnipresent on the Web and in the marketplace, including dedicated video sites and blogs. Some startups not only ignore this and don’t budget for it, but they actually plan on the free viral marketing to generate enough revenue from click-through advertising to fund operations and future growth.

Viral 225

Viral Marketing SEM Startup 225

Startup Professionals Musings

FEBRUARY 15, 2019

Yet I am amazed to see from recent data that nearly 36 percent of small businesses today still have no web presence at all. There are many practical reasons for going to work early on your web site. Two months later they still didn’t have a web site, and didn’t have a customer. Viral marketing needs a website.

Viral 191

Viral Web Naming Internet 191

Startup Professionals Musings

DECEMBER 27, 2021

The Internet is a business for transporting web services. Online sites now advertise customized designs and personal fits. Importers/exporters make their living this way with products from different parts of the country or the world. Expand a narrow product offering to the mass-market.

Startup 280

Startup Green Social Media Audience 280

Startup Professionals Musings

MARCH 9, 2019

Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in a classic book titled simply " Social Media Metrics." Measuring message delivery in social media is a lot like measuring it in classic advertising, so classic metrics apply.

Social Media 246

Social Media Media Metrics Advertising 246

Startup Professionals Musings

MARCH 20, 2010

The simple answer is that if you want to be found and remembered on the Web, a great domain name will be well worth several thousand dollars. Here's how the master of Web domains built a $300 million empire of over 300,000 domain names. Who owns all of these names, and should you ever buy one for a premium? Marty Zwilling

Naming 122

Naming Cameroon Niger Oman 122

Startup Professionals Musings

MARCH 12, 2012

One of the biggest red flags I see in many Internet-related business plans today is advertising as the initial revenue stream, or a key part of it. Until you get a million page-views per month, your revenue will be negligible, and advertisers won’t be interested in your site. For advertisers, this is called cost per click (CPC).

Revenue 266

Revenue PPC Advertising CPA 266

Startup Professionals Musings

AUGUST 30, 2019

In fact, it does take time, but in my view brings far more value than many of the things you might otherwise be doing, including expensive advertising, extensive networking, or email blasts. Customers pay extra, and inherently gravitate to people they view as leaders, rather than others just pushing advertising and web content.

Technical Review 49

Technical Review Lead Generation Advertising Partner 49

Startup Professionals Musings

OCTOBER 3, 2012

The cost of entry is so low – you can create a web site for almost nothing - and you are on your way to riches with ecommerce, your latest invention, or personal services. Mashable claims there are 150,000 new web sites created per day. Having a web site is necessary, but not sufficient. Content is king of the road. like Google.

Internet 241

Internet Social Bookmarking Social Media Startup 241

Startup Professionals Musings

NOVEMBER 12, 2013

The cost of entry is so low – you can create a web site for almost nothing - and you are on your way to riches with e-commerce, your latest invention, or personal services. Mashable claims there are 150,000 new web sites created per day. Having a web site is necessary, but not sufficient. Content is king of the road.

Social Bookmarking 233

Social Bookmarking Social Media Internet Web 233

Startup Professionals Musings

MARCH 23, 2013

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). Advertising is all about getting the most results for the least cost.

Search 226

Search PPC Widget SEO 226

Startup Professionals Musings

JULY 12, 2013

In fact, you need to have at least a prototype web site published several weeks before you expect anyone to find yours, since it takes that amount of time for the web search engine “spiders” to find you and index your content. There are many practical reasons for going to work early on your web site.

Internet 247

Internet Viral Naming Web 247

Startup Professionals Musings

AUGUST 17, 2018

Social-media advertising. Social-media advertising relies on popular social media sites (such as Facebook, LinkedIn and Twitter) to generate leads through pay-per-click ads and tweets on sites that target customers in specific demographics. Display advertising.

Lead Generation 137

Lead Generation SEM Viral Social Media 137

Startup Professionals Musings

AUGUST 2, 2017

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand.

Marketing 192

Marketing Social Media Channel Engineer 192

Startup Professionals Musings

FEBRUARY 11, 2017

Yet I am amazed to see from a recent survey that nearly half of small businesses today still have no web presence at all. There are many practical reasons for going to work early on your web site. Two months later they still didn’t have a web site, and didn’t have a customer. Viral marketing needs a website.

Viral 120

Viral Internet Web Naming 120

Startup Professionals Musings

MARCH 12, 2017

Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in a classic book titled simply " Social Media Metrics." Measuring message delivery in social media is a lot like measuring it in classic advertising, so classic metrics apply.

Social Media 174

Social Media Media Campaign Metrics 174

Startup Professionals Musings

APRIL 25, 2014

Social-media advertising. Social-media advertising relies on popular social media sites (such as Facebook, LinkedIn and Twitter) to generate leads through pay-per-click ads and tweets on sites that target customers in specific demographics. Display advertising.

Lead Generation 248

Lead Generation SEM Social Media Startup 248

Startup Professionals Musings

MARCH 20, 2019

The Internet is a business for transporting web services. Online sites now advertise customized designs and personal fits. Importers/exporters make their living this way with products from different parts of the country or the world. Expand a narrow product offering to the mass-market.

Startup 226

Startup Green Social Media Audience 226

Startup Professionals Musings

MAY 5, 2013

Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in his book titled " Social Media Metrics." Measuring message delivery in social media is a lot like measuring it in classic advertising, so classic metrics apply.

Social Media 255

Social Media Media Entrepreneur Metrics 255