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Top 30 Startup Technology and Product Posts for September 2010

SoCal CTO

10 Tips for Adding Game Mechanics to a Non-Gaming Service - ReadWriteStart , September 21, 2010 Game mechanics have become a popular way of increasing user engagement and pushing user adoption, referral and retention, and many startups have sought ways to incorporate game mechanics into their sites. Advisory Board. Carpe Diem.

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Pivot, don't jump to a new vision

Startup Lessons Learned

Each cycle was punctuated by a meeting of our Business Advisory Board (BAB). Our challenge is in the customer retention, and we're in the process of doing segment pivot to validate our hypothesis that the other market segment has longer retention. Heres what it looked like. June 23, 2009 9:55 AM LKsaid.

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6 Questions To Ask Before Launching a New Feature

usersknow.blogspot.com

You need to have some sort of plan for testing to see how it’s affecting key metrics , whether those are revenue, retention, registration, user happiness, or some other number you care about. It’s not enough to just launch a feature and see if your revenue increases. Can I Change this Feature Based on the Feedback I Get?

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Marketing Metrics 101 for B2B Startups

www.rocketwatcher.com

For example I’ve seen folks track branded organic searches (where the person came to the site by searching on your company or product name) against a “pr&# lead source. I have tracked secondary or tertiary lead sources where I thought it was important but I usually weighted the primary more than the others.

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How to Name Your Startup

www.rocketwatcher.com

The big things to consider is how easy your name is to spell and how unique it looks to search engines. advisory board. advisory council. customer retention. That might be tricky if your name is Ubbnoxx.us. Ive also held executive positions at Siebel Systems and IBM. Powered by Postrank. Tags advertising.

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Startup Tools

steveblank.com

A new tool that will help the entrepreneur in the trademark issue is Markify – a trademark search that finds all similar trademarks. This kind of search normally costs more than $500… Test your name [link] so you don’t end up with a name that is confusingly similar to an existing trademark.

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Startup Resources

www.vccafe.com

Whether you’re wondering what site search you should use or what is the best email marketing tool, knowledge is power. Â Search for apps tools. Google Custom Search Engine. Search Engine Optimization Tools. customer retention, churn reduction, lifetime value. Outlook plugin to search. Ad Promotion.