Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. There is a free tool inside Google Analytics called Model Comparison Tool.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

FEBRUARY 26, 2020

This post details the role that UTM parameters play in traffic attribution in Google Analytics. Here’s what I’ll cover: Why conversion attribution starts with traffic attribution How Google Analytics understands traffic sources What are UTM parameters? How Google Analytics understands traffic sources. HTTP Referrer.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

JULY 18, 2011

A secondary thing would be to ensure, or your mom will really be mad, that *every* link in your email is tagged with campaign tracking parameters your web analytics solution needs (without this you can’t do the B and O analysis). Most good email providers will do this automatically for whatever web analytics tool you use.

Metrics 137

Metrics Campaign Email Marketing 137

ConversionXL

APRIL 22, 2015

It’s not like you open up Google Analytics and the data will come telling you stuff. SaaS, ecommerce, lead gen, affiliate models. Open up your Google Analytics and go to Audience -> Technology -> Browser & OS report. Where to look for site speed data: Google Analytics: Behavior → Site Speed → Page Timings.

Analytics 48

Analytics Technical Review Conversion Framework 48

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. One of my earliest blog posts extolled the glorious virtues of segmentation: Excellent Analytics Tip#2: Segment Absolutely Everything. Many paid web analytics clickstream analytics tools, even today (!), Total revenue. Of course Yahoo!

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

OCTOBER 22, 2008

The Google Analytics team announced the release of seven features today. The next stage in the metamorphosis of the popular web analytics tool. Along the way I'll share three different segments that you must have in your web analytics tool. The Google Analytics API. Analyzing data in aggregate is a crime.

Analytics 105

Analytics Web Search Non-Compete 105

Occam's Razor

JANUARY 10, 2011

This post is a collection of six things I wish I knew before I started my career in decision support systems (of which web analytics is just the latest incarnation). The smallest part of my success, and yours, will come from having the prefect implementation of the Omniture Marketing Suite or Google Analytics. Get over it.

Analytics 120

Analytics Web Agile Campaign 120

ConversionXL

MARCH 16, 2016

NPS is a valuable customer experience tool, and companies everywhere are using it to improve their experience and boost revenue. Use them for testimonials, affiliates, etc. But that’s just aggregate information, not totally useful because it’s not your specific industry. Passives (7-8). Detractors (0-6). Find and Fix Issues.

.Net 48

.Net Metrics Retention Aggregator 48

Occam's Razor

JANUARY 28, 2013

I'm still quite skeptical about these affiliates because I feel that they are just trying to pawn me off to ADT and collect their bounty. by creating a great experience, reassuring me with clear pricing, and they won't even have to pay a bounty to their aggregators! Don't you love happy customers and big revenues?

Web 164

Web Design Marketing Security 164

Occam's Razor

DECEMBER 12, 2011

For Search it is in your Google Analytics or Omniture Site Catalyst reports. But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. Standard metric in every web analytics tool worth anything. Or if you use Google Analytics: In Paditrack for free.

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

SEPTEMBER 16, 2008

The term KPI is one that I hear far more than any other in this nascent field we call Web Analytics. Conversion Rate could be through the roof and yet revenue could be down, your first clues for this will be in understand AOV. Most web analytics is single session focused (Visits, Average Time on Site, whatever else you can think of).

Metrics 123

Metrics Web Non-Compete Analytics 123

Occam's Razor

AUGUST 6, 2007

It is almost instantly accessible in any web analytics tool. It is important to note that the first definition is the standard definition in tools like Google Analytics, WebTrends, Yahoo! Web Analytics, CoreMetrics etc etc etc. Are your email, affiliate, other marketing campaigns yielding low bounce rates?

Metrics 120

Metrics Analytics PPC Campaign 120

practicetrumpstheory.com

JULY 14, 2010

Note: Some of you might have noticed that I swapped Revenue with Referral from Dave’s version. This is because I believe in charging from day 1 which more naturally aligns (but does not replace) Revenue with Retention. Map Metrics to Actions The next step is to map specific actions in your product to Activation and Retention.

Metrics 51

Metrics Lean Retention Startup 51

Occam's Razor

JANUARY 7, 2014

Every indicator we have is that companies are investing more in every facet of analytics. There is an analytics ladder of awesomeness each company needs to climb, and it just takes time. 11: Close to zero aggregated analysis exists, everything's segmented. #10: You know what your Return on Analytics is! Consulting.

Analytics 140

Analytics Web Metrics DC 140

ConversionXL

DECEMBER 3, 2018

Most businesses have a handful of target accounts they dream of closing—big, prestigious companies that could generate a whole lot of revenue in a single deal. Articles, case studies, and eGuides, like this analytics whitepaper written by, you guessed it, a company offering call-center analytics software. Conclusion.

B2B 133

B2B Marketing SEO Search 133

Occam's Razor

FEBRUARY 9, 2015

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0. You can get inferred demographic data even in Google Analytics.

Metrics 60

Metrics Analytics Non-Compete Search 60