Occam's Razor

JANUARY 12, 2015

The world of digital analytics seems to be insanely complicated. I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. Digital Analytics Ecosystem: The Inputs. Digital Analytics Ecosystem: The Outputs. Let's go!

Analytics 60

Analytics Metrics Web Leadership 60

Occam's Razor

JUNE 4, 2018

Increase current conversion rate by 25%, quantify how much increased revenue there will be. Bonus: The best computation of conversion rate is orders divided by users (the default in your analytics tool is sessions). Go to the Multi-Channel Funnels folder in Google analytics and look at two other yummy reports: Time Lag and Path Length.

Conversion 124

Conversion eCommerce Artificial Inteligence Aggregator 124

Austin Startup

MARCH 15, 2017

The Data Warehouse market is typically estimated at $30 B in annual revenue and the big data components, where the largest need for performance gains resides, is growing at double digit rates. According to 451 Research , “For vendors with less than $1 B in revenue, we estimate a CAGR of 39%.”

Peru 58

Peru Fractional CTO Artificial Inteligence Database 58

David Teten

SEPTEMBER 23, 2017

However, about 5% of the VCs in our database, mostly younger ones, are trying to build a competitive advantage by crawling large amounts of publicly available data and building analytical functions to flag companies with accelerating traction to them. ” Historically, investing was a manual, artisan process. Two Sigma Ventures.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

Up and Running

NOVEMBER 12, 2020

Marketing is an investment where the money is spent to acquire more customers for your business, leading to higher profits and more revenue. The tool enables you to aggregate reviews from the web to have an idea of your brand reputation. Here are the top reasons why you need a marketing budget: Set goals and performance indicators.

Artificial Inteligence 142

Artificial Inteligence Marketing Channel Campaign 142

ConversionXL

NOVEMBER 6, 2017

The more well-known your company becomes, the harder it gets to directly impact primary KPI’s at the aggregate level because the majority of customers who buy are going to do so irrespective of if your button color is red or blue. For example, Adobe Analytics (Omniture) only allows the use of historical data for personalization.

Chad 112

Chad Mobile Technical Review Aggregator 112

Occam's Razor

SEPTEMBER 9, 2013

In fact I've gone so far as to say: "All data in aggregate is crap." " That's certainly a bit melodramatic, but beyond the most bare bones "ahh, I see something is happening" you are unable to get anywhere with aggregate data. Google Analytics: New Segmentation User Experience.

Analytics 145

Analytics Green Metrics Web 145

Both Sides of the Table

APRIL 4, 2011

How many social networks, picture sharing sites, new aggregators or blogs can we really spend time on? Revenue Metrics. Revenue metrics are one of the first things I ask for from the startups in which I invest. I like to think of revenue drivers. 40% of our revenue is coming from remnant banner ads served by ad networks.

Metrics 346

Metrics Startup Acquisition SEM 346

Occam's Razor

OCTOBER 21, 2013

Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. No keyword data in analytics tools. Aggregated search engine level analysis. Implications of Secure Search Decision.

Search 154

Search SEO Analytics Engineer 154

Occam's Razor

SEPTEMBER 24, 2012

But if you read it, I promise, you'll see Facebook marketing, advertising and analytics in a completely new light. You've deployed five, six or 15 web analytics tools on your website/mobile app. If you are new to analytics, maybe you obsess about the wrong thing (impressions). Let's go! That is ok.

Metrics 165

Metrics Advertising Marketing Social Media 165

SVPG

MARCH 10, 2014

So in this article I thought I would do the same thing by highlighting the main flavors of analytics. They think of just one type of analytics (usually web analytics) and can miss the bigger picture and larger benefit. User Analytics. We usually look at this data in aggregate, but we can also view individual journeys.

Analytics 63

Analytics Churn Rate Aggregator Acquisition 63

The Startup Magazine

JULY 16, 2021

As we have said, the trouble with focusing on broad markets, aggregate revenue and gross margins, is that this approach does not show us what the bottom line is for every transaction. These profit segments, based on research by Jonathan Byrnes and John Wass , are your company’s primary value drivers. .

Business Model 167

Business Model Aggregator Revenue Analytics 167

ConversionXL

JANUARY 8, 2020

It evolved into a Swiss Army knife for data science and analytics—one that can help data professionals, including data-driven marketers, elevate their analytics game. After the acquisition, it started branching out into more areas of data science and analytics. What is Kaggle? Kaggle launched in 2010. Image source ).

Analytics 94

Analytics Artificial Inteligence Software Review Technical Review 94

abovethecrowd.com

OCTOBER 1, 2013

Internet analytics can be roughly broken down into two simple activities – customer acquisition and customer optimization. As a result, AdWords boasts over one million customers and over $30B in annual revenue. The second activity, which I believe should be the obsession of all analytical startups, is customer optimization.

Metrics 93

Metrics Conversion Internet Acquisition 93

The Startup Magazine

AUGUST 1, 2020

For example, many manufacturing entrepreneurs are not using technology and data analytics to their advantage. They should also work on aggregator platforms to improve exposure and reach out to audiences. Many experts suggest that the industry is also suffering because of old-fashioned business policies. Conclusion.

Social Media 162

Social Media Aggregator Analytics Global 162

VC Cafe

JUNE 18, 2012

Through the powerful management & analytic tools, Applicaster empowers broadcast operations to work more efficiently and swiftly deliver competitive experiences to viewers on very large scales with no investments in infrastructure. Unlike other companies, we are a true digital record label, not aggregators.

Securities and Exchange Commission 133

Securities and Exchange Commission Technical Review Software Review 133

ConversionXL

AUGUST 19, 2016

Marketers should also be looking at acquisition (visits, unique visitors, pageviews), behavior (pages per visit, time on site, bounce rate), and revenue (if you’re eCommerce). To start, both parties need to look at mobile usage separately and develop a more detailed variety of analytics for their mobile campaigns. Image Source.

Mobile 48

Mobile Technical Review Software Review Metrics 48

VC Cafe

SEPTEMBER 9, 2020

Creators decouple their non-standardised skills from the aggregator and hope to become themselves a brand. According to Graphtreon , a site visualising Patreon analytics, there are 176,000 creators on Patreon with at least one patron and approximately 9 million individual pledges a month paying out approximately $20 million a month.

Aggregator 207

Aggregator Vertical Audience Seed Stage 207

ReadWriteStart

DECEMBER 30, 2020

Certain experts have described the situation as a Keynesian supply shock, a negative event that triggers aggregate supply shortages with bigger impacts than the prior reduction in labor supply. AI will help improve data analytics, automate financial processes, and overcome forecasting challenges with predictive analytics.

B2B 153

B2B Cost Management Forecast 153

Both Sides of the Table

JANUARY 5, 2016

The reason is that most people equate MCN with “YouTube aggregators” meaning people who sign up video creators, roll them up into a single content management system and then collect advertising revenue from YouTube. YouTube aggregation isn’t a business. You create and aggregate videos.

Aggregator 150

Aggregator Silicon Valley Distribution Video 150

Scalable Startup

JANUARY 12, 2015

RI primarily needs to accelerate revenue growth and market share in order to build new products, increase salaries to market rate and defend their position against a large number of competitors. I found several areas of excellence as well as several more that need enhancement. Yelp pioneered 2.0 Self funded to date, 10-20 employees. >

Management 20

Management Los Angeles Angel Investor B2B 20

klinger.io

JANUARY 17, 2014

A Primer on Startup Metrics – Which Analytics Tool to pick. As a analytics consultant I am working with a lot of startups and help them in the topics of metrics, analytics, retention and growth. What kind of analytics tools you should use depends what you are trying to do with those tools. 6th January 2014.

Analytics 67

Analytics Metrics Startup Database 67

The Startup Magazine

JULY 16, 2021

As we have said, the trouble with focusing on broad markets, aggregate revenue and gross margins, is that this approach does not show us what the bottom line is for every transaction. These profit segments, based on research by Jonathan Byrnes and John Wass , are your company’s primary value drivers. .

Business Model 78

Business Model Aggregator Revenue Analytics 78

YoungUpstarts

FEBRUARY 11, 2019

With CRM revenues at 39.5 Time to Act With Analytics. Playing nice with predictive analytics: Businesses need to craft effective ads, select which customers to cross-sell to and address their customer churn. billion dollars and growing, leaders are investing in this software to improve customer interactions that lead to sales.

Artificial Inteligence 127

Artificial Inteligence Sales Cycle Colorado Retention 127

The Next Web

MARCH 2, 2014

To measure the return on investment – or ROI – of your SEO campaigns, utilize the information aggregated from Positionly and Google Analytics to pull through the data and analyze patterns in traffic, increases in links, sustainable traffic and above all, increases in revenue. Most importantly – revenue.

SEO 159

SEO Analytics Social Media Metrics 159

ConversionXL

OCTOBER 6, 2020

For simplicity, let’s say the KPI is profit (expected revenue – costs). The foundation of the model is the aggregate of the known information. The partitioning of this metric can be written as: Expected profit = Expected revenue – expected costs. Is your KPI net present value of the project? Is it the return on investment?

.Net 69

.Net Net Present Value Cost Metrics 69

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

SEPTEMBER 29, 2009

See if you were able to get more traffic to arrive at your site, and if they were Existing Visitors or New Visitors (hopefully measured with a first party cookie in your website analytics tool). You can measure this at an aggregate level, or you can measure it just for your campaign traffic. Web Analytics. 7 Best Practices ].

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

APRIL 29, 2013

BUT, if you go to your analytics right now and identify the pages with the highest bounce rates , and how people are coming to them, you’ll find ripe starting points for your autoresponders. When you compare the value per customer with Dan Zarrella’s aggregate Click Through Data, you see a very revealing story. Why is that?

Campaign 130

Campaign Email Framework Clickthrough 130

Cracking the Code

SEPTEMBER 19, 2017

12 cloud IPOs in the past 2 years: One from Europe SaaS companies are thriving in the public markets, with their aggregated market cap grew 350% since 2011, and 12 cloud companies going public in the past 24 months. These 12 have performed well, with an aggregate $2.6 Nothing is perfect, and we might have missed some great companies.

Europe 83

Europe Cloud API 83

ConversionXL

OCTOBER 21, 2019

Google BigQuery is a warehouse for analytics data. Still, why would you go beyond your usual digital analytics tool and try a cloud solution like BigQuery? When you work with Google Analytics or other digital analytics tools, you usually have control only over data collection and analysis. What is Google BigQuery?

SQL 84

SQL Analytics Marketing Cloud 84

Lightspeed Venture Partners

DECEMBER 3, 2010

The online video networks are doing terrific business, and even Yahoo is benefiting from increased brand spend, seeing revenue growth for the first time in a while. While the revenue numbers may not be huge in 2010, there is certainly promise to the business models that are developing on these platforms. How can you improve LTV ?

Internet 113

Internet eCommerce Advertising Flash 113

Steve Blank

NOVEMBER 25, 2013

These three tools allow startups to focus on the parts of an early stage venture that matter the most: the product, product/market fit, customer acquisition, revenue and cost model, channels and partners. Teams use the Lean Startup toolkit: the Business Model Canvas + Customer Development process + Agile Engineering.

Oakland 326

Oakland Incubator Lean Metrics 326

ConversionXL

MARCH 13, 2013

Analytics should guide your decisions – they should be actionable. Total revenue – Yes total revenue is generally a vanity metric. Great you’ve got revenue. Get more revenue? They are often much harder to track than just switching on Google Analytics. Here are some that I use: Google Analytics.

Metrics 111

Metrics Analytics Aggregator Revenue 111

ConversionXL

OCTOBER 13, 2015

In Lean Analytics , Alistair Croll and Benjamin Yoskovitz gave a great example of the value of cohorts, using data from a hypothetical online retailer: January. Average Revenue Per Customer. So by segmenting your data, you can learn things you couldn’t from the aggregate data. Their metric was revenue: Image Source.

Conversion 48

Conversion Retention Acquisition Metrics 48

Lightspeed Venture Partners

DECEMBER 14, 2012

In aggregate, the various revenue streams would continue to support the creation and distribution of high production value content. The group was particularly interested in discussing emerging technologies as a possible competitive differentiation, particularly in the context of data and analytics.

Business Model 159

Business Model Distribution Aggregator Channel 159