Occam's Razor

AUGUST 9, 2016

Develop a Smarter Understanding of Your Audiences. The latter is particularly useful as an aggregated view for senior executives. Affiliates! The Content Drilldown report uses the natural folder structure you are using on your website (if you are) and then aggregates content on those folders to show you performance.

Analytics 60

Analytics Metrics eCommerce PPC 60

Duct Tape Marketing

JANUARY 4, 2016

Using Hootsuite, you can set up a stream that will aggregate all of the conversations about your brand even if they don’t tag you in it. Besides, wine bloggers’ audience is specifically interested in wine, whereas more broad bloggers have a much more varied audience that might not necessarily be interested in your type of product.

Affiliate 28

Affiliate Technical Review Advertising Conversion 28

David Teten

DECEMBER 3, 2019

Kyle Dunn, CEO, Meyler Capital , says, “Investors should focus on building a large audience within a CRM system (having the ability to categorize your different constituents); communicate consistently to that audience; and implement an automation platform that can leverage lead score to profile interest. 2) Market .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

www.pakman.com

SEPTEMBER 27, 2012

However look for Twitter to use Twittercards and link management (affiliate programs, “products in your stream”) to differentiate. ” Users tend to aggregate around platforms and content they identify with (organized around demographics, topics like movies or restaurants, shopping, etc.) David Pakman.

Social Media 47

Social Media Vertical Advertising Distribution 47

YoungUpstarts

JULY 31, 2019

Influencers are social media experts, so if their audience are your potential customers it makes sense to get them promoting your product. Aggregate or Affiliate marketing. Judicious gifting of the article you wish to promote and/or a one-off payment can generate a startling increase in traffic to your website.

Customer 133

Customer Product Social Media eCommerce 133

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ You can measure this at an aggregate level, or you can measure it just for your campaign traffic. I think we have established that. Oh and don't tell me that your "branding" campaign is to increase "engagement"!

Campaign 128

Campaign Analytics Metrics Search 128

ConversionXL

FEBRUARY 26, 2020

The name of the email service provider should be consistent with the values for other types of traffic, and the newsletter people subscribed to (or their behavioral or RFM-based segment—comparable to the target audience of an ad) should go in utm_content (more on that later). utm_medium. However, it’s easier to read in reports.

Analytics 118

Analytics Campaign Email Channel 118

ConversionXL

MARCH 16, 2016

Use them for testimonials, affiliates, etc. But that’s just aggregate information, not totally useful because it’s not your specific industry. And you think you know your audience because you have a data point, but don’t realize how nuanced their interactions with your company actually are. Passives (7-8). Detractors (0-6).

.Net 48

.Net Metrics Retention Aggregator 48

ConversionXL

APRIL 22, 2015

Even if we sell the same products to the same demographic, many things can be different – traffic sources, relationship with the audience, customer support etc. SaaS, ecommerce, lead gen, affiliate models. Open up your Google Analytics and go to Audience -> Technology -> Browser & OS report. B2B and B2C.

Analytics 48

Analytics Technical Review Conversion Framework 48

Occam's Razor

MARCH 23, 2010

Structure, purpose, audience (oh my!). There is always one exception to the rule. :) It can be of some value to take aggregated data about your visitors (especially those that converted) and put it into your corporate data warehouse where all other data of your company sits. There is no magic bullet for multi-channel analytics.

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

DECEMBER 12, 2011

But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. … From the deep detail reported by your web analytics tool you can choose to aggregate into buckets you most care about (like mine above). Where is it? Most likely in Excel. Where is it? They all have it.

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

OCTOBER 22, 2008

Analyzing data in aggregate is a crime. When you look at all that in aggregate you get nothing. It reiterated to me that it is nice to get stumbled upon, but you build audience one person at a time. The above posts take a strategic view and get you to think optimally, regardless of the web analytics tool you are using.

Analytics 105

Analytics Web Search Non-Compete 105

ConversionXL

DECEMBER 3, 2018

By shifting the focus away from basic educational content and toward high-level inspirational concepts, Zuora inspired the elite and discerning audience it intended to sell to—CEOs, founders, and executives. They cater to a concentrated audience of executives and managers—a veritable “who’s who” for any given industry.

B2B 133

B2B Marketing SEO Search 133

Occam's Razor

FEBRUARY 9, 2015

Visitor/Audience Type Profile Analysis. Visitor/Audience Type Profile Analysis. It is a lot less useful to know that 22 yr old, gay, African-American, republicans, who did not go to college, and have four children are 7% of the audience. Look for Audience Interests type data from your CI tool. Small sites are out-of-luck.

Metrics 60

Metrics Analytics Non-Compete Search 60