Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. Strategy two… Book two hours with the senior most company leaders who will talk to you, and create the Digital Marketing and Measurement Model. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. They still tend to think of digital as a fulfillment channel.

Analytics 131

Analytics Marketing Campaign Metrics 131

Hearpreneur

AUGUST 2, 2016

What is CrowdFunnel, what is unique about your form of marketing and what types of partners benefit most from your services? CrowdFunnel offers a unique form of marketing and media buying for crowdfunding platforms, issuers and agencies. are all necessary components of a complete marketing strategy.

Accredited Investor 48

Accredited Investor Non-Compete Vertical Acquisition 48

Occam's Razor

JULY 18, 2011

Email remains an immensely credible and profitable channel, with an immense reach to boot. To not have it as an active part of your marketing portfolio is sub-optimal. The only requirement is that your mental model (and indeed, company culture) should be solidly rooted in permission marketing. Every fiber of your being.

Metrics 137

Metrics Campaign Email Marketing 137

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. The latter is particularly useful as an aggregated view for senior executives. Very nicely summarized above. Take a break.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

FEBRUARY 26, 2020

After reading this post, you’ll know more than 99% of marketers about how to use UTM parameters. Marketers must be able to reliably credit conversions (i.e. results) to the correct traffic source to compare the performance of marketing activities across various channels. Which email campaign was this link in?

Analytics 118

Analytics Campaign Email Channel 118

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I use another live Google doc to maintain my database of companies I’m marketing to other VCs. 2) Market . Many tools designed for B2B marketing in general are also relevant to investors.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ " Admit it, you've heard it. I suspect you've even used it liberally!! : ).

Campaign 128

Campaign Analytics Metrics Search 128

ConversionXL

FEBRUARY 5, 2020

I’ll cover: How to avoid “blank page panic” by using templates; How to turn disparate data points into an intuitive flow; How to save time with data manipulation (and get cleaner data); How to aggregate data from different sources in the same dashboard. A few marketing templates are in the Data Studio reporting section. Supermetrics.

Analytics 117

Analytics Metrics Affiliate Aggregator 117

Duct Tape Marketing

JANUARY 4, 2016

5 Ways to Gain Brand Ambassadors (And Keep Them) written by Guest Post read more at Duct Tape Marketing. Brand ambassadors” seems like a relatively new term; however, they’ve been around as long as advertising and marketing itself (and even long before that). Look for the most engaged followers. What do you think?

Affiliate 28

Affiliate Technical Review Advertising Conversion 28

Occam's Razor

MARCH 23, 2010

In fact smarter than you would be through any other channel on the planet! In case of WebTrends replace those terms with Marketing Intelligence / Visitor Data Mart etc. Yet case studies in some sense reduced risk, even if they were simply over blown marketing fluff written by the vendor. Don't fall for the FUD.

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. Where is it?

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Tons of data "puking", all just aggregates. The multi-channel strategy you are executing is unique. All visits.

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

JANUARY 10, 2011

Everyone wants the perfect tool that bounces rates in real time while computing multi-channel attributable impact of an email sent to grandma via Facebook based on competitive intelligence gleaned from TV watching behavior of customers with lifetime value greater than $358 and FICO scores of 700 or higher. Aggregation of marginal gains!

Analytics 120

Analytics Web Agile Campaign 120

ConversionXL

DECEMBER 3, 2018

The “classic” idea of content marketing—cranking out SEO-focused articles, ranking for hundreds of keywords, generating visitors, leads, and paying customers—doesn’t work in all industries. Instead, they were shared in company Slack channels, emailed between VPs and investors, and featured in industry newsletters.

B2B 133

B2B Marketing SEO Search 133

Occam's Razor

SEPTEMBER 16, 2008

Most Marketers treat Visitors (you and me) on their site like one night stands. They can be deeply insightful in terms of perfecting the marketing messaging on your website. #3: Days & Visits To "Purchase" I love this metric, or these two sexy metrics twins. twins. :)]. Come, night cap buy, bye. We like to take our time.

Metrics 123

Metrics Web Non-Compete Analytics 123

techcrunch.com

OCTOBER 23, 2010

Tony P great, though meebo’s place as a “successful&# start up is still open to debate – from consumer IM aggregator to white label IM, still not making big $$. Not everybody can, especially if they need to run with the idea to get to market. This is the blog post I needed to read. link] steve Interesting article.

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84

Occam's Razor

FEBRUARY 9, 2015

When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data! Note to NSA reviewer of this blog post: I'm a harmless digital marketer, totally not worth your attention.]. Identify changes in your marketing mix/strategy. More on that below.).

Metrics 60

Metrics Analytics Non-Compete Search 60

www.vccafe.com

MARCH 11, 2013

Whether you’re wondering what site search you should use or what is the best email marketing tool, knowledge is power. Inbound Marketing vs Interruption marketing. Email marketing. Market Research. Promotions/Marketing. Put up a LaunchRock Page and get your marketing working right away.

Software Review 53

Software Review Technical Review Startup 53