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Using affiliate marketing and the Internet to boost your company’s revenue

The Next Web

Rick Boerebach is a co-founder of ZEEF.com , a curated link directory built by passionate experts. He has a background in affiliate marketing and development and is a startup enthusiast in general. Affiliate marketing can help your startup rise above the clutter and increase your revenue. What is affiliate marketing?

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5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

By shifting the focus away from basic educational content and toward high-level inspirational concepts, Zuora inspired the elite and discerning audience it intended to sell to—CEOs, founders, and executives. Zuora’s founder Tien Tzuo is now regarded as a visionary, a man who predicted the shift to subscriptions before anyone else.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

But in business, you want a lot of partners. In the private equity universe, most Partners have primary training as deal-makers, not as managers. See Bessemer Venture Partners’ A comprehensive guide to security for startups. Cobalt for General Partners helps GPs to optimize their fundraising strategy. 1) Manage the firm

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Making the Most of Your Drip Email Campaign: Content, Length & Frequency

ConversionXL

In this case study on Kissmetrics , Garret Moon, founder of Todaymade.com talks about how they targeted their 85% (or higher) bounce pages as a place to offer relevant lead magnets, which lead to doubling their optin rates within 7 days. Cross sales, partner offers, conferences). image credit. Why is that? Stage 4: Loyalty.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

My firm, GRP Partners, invested in the company that innovated this entire category – Overture (formerly known as GoTo.com). At at time where nearly all advertising was purchased on a CPM (cost per thousand) basis and not very measurable this was a huge innovation that should be credited to Bill Gross, the founder of IdeaLab.

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Startup Resources

www.vccafe.com

.” Hackernews list of “Tools of the Trade” for startups - includes over 150 SaaS tools used by startups, and over 150 comments with interesting insights from founders. affiliate and referral marketing on the web. Founders Institute Plain Preferred Term Sheet â?? Mark Suster GRP Partners Advice.

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Where NPS Falls Short (and How to Put It to Work)

ConversionXL

Use them for testimonials, affiliates, etc. But that’s just aggregate information, not totally useful because it’s not your specific industry. A Net Promoter Score and a pile of comments isn’t worth a dime if you don’t plan to put them to work.” – Jessica Pfeifer , Co-founder of Wootric ( source ). Passives (7-8).

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