ConversionXL

FEBRUARY 3, 2022

Everything they do is scrutinized by its potential impact on scalable growth… An effective growth hacker also needs to be disciplined to follow a growth hacking process of prioritizing ideas (their own and others in the company), testing the ideas, and being analytical enough to know which tested growth drivers to keep and which ones to cut.

Retention 113

Retention Marketing Acquisition Channel 113

A Smart Bear: Startups and Marketing for Geeks

MAY 14, 2013

Sure the conversion rates could be better, and sure it’s not the best ROI on Earth, but on the balance it’s making money. You’ve heard banner ads don’t work well, but they’re cheap, so you start throwing $600/mo into an ad network and trust your web analytics to tell you whether it’s working.

Affiliate 282

Affiliate Marketing Campaign Channel 282

ReadWriteStart

JANUARY 31, 2023

Though if you don’t get notified from the Experts Marketplace team, they might have denied your request due to a lack of demand for your services or your application failing to match the legal demand.

Curation 140

Curation Portfolio eCommerce Programming 140

ConversionXL

FEBRUARY 26, 2020

And it’s impossible to credit a conversion to the correct source without first knowing how a visitor got to a website. In other words, the foundation of conversion attribution is traffic attribution. This post details the role that UTM parameters play in traffic attribution in Google Analytics. It does not happen automatically.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

MARCH 26, 2008

We love our conversion rates. :) Really really. Part of me is glad because my book and the Trinity strategy and the Web Analytics 2.0 But I have come to realize that we are not being the best we can be by focusing on just the overall website conversion rate. oh conversions. : ). No Outcomes = No Happiness. Let me explain.

Analytics 121

Analytics Conversion RSS Metrics 121

ConversionXL

JANUARY 12, 2016

The fact is that a lot of the people relying on Google Analytics are relying on bad data. No, not because Google Analytics is awful. What’s a Google Analytics Health Check? In the past, we’ve covered setting up and using Google Analytics fairly extensively. Is PPC data showing in Google Analytics?

Analytics 48

Analytics Software Review eCommerce PPC 48

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. The 11 Steps of Investing in Private Companies. 1) Manage the firm . 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

SEPTEMBER 20, 2010

That little bit of extra intent, when compared to other visitor segments, is the reason that conversion numbers (on ecommerce or non-ecommerce sites) for clean direct traffic usually look like these. You have purchased banner ads in various Android applications using AdMob to target high value analytics decision makers.

Analytics 122

Analytics Software Review Campaign Flash 122

SoCal CTO

AUGUST 4, 2011

But I've often been very surprised by one aspect of these conversations. It needs to be a conversation. What channels will you use (e.g., Affiliate tracking? Dates/Time Zones - Do we need to handle multiple Time Zones and do conversion automatically? Beyond simple web analytics, what is needed?

Developer 396

Developer Founder Viral Oauth 396

SoCal CTO

AUGUST 4, 2011

But I've often been very surprised by one aspect of these conversations. It needs to be a conversation. What channels will you use (e.g., Affiliate tracking? Dates/Time Zones - Do we need to handle multiple Time Zones and do conversion automatically? Beyond simple web analytics, what is needed?

Developer 384

Developer Founder Viral Oauth 384

ConversionXL

JUNE 24, 2020

However, we also see affiliate click fraud, competitor click fraud, click farms, and bots. Everything seemed very easy to work around, and, ultimately, Google’s response to us was, “It’s probably just poor targeting,” even though the analytics and data we had proved otherwise. Low or non-existent conversions.

PPC 121

PPC IP Idaho Non-Compete 121

Up and Running

JANUARY 22, 2020

unpaid) channels can be a goldmine for cannabusinesses today— if you know how to do it correctly. This article will discuss how to conquer the following unpaid channels to enjoy serious returns and long-term profitability from your cannabis advertising efforts: Search Engine Optimization (SEO). Affiliate Marketing.

SMS 101

SMS Marketing Affiliate Social Media 101

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. In Google Analytics, the Cohort Analysis Report is time-based, though you can apply a segment to a cohort. Segments include any “ subset of your Analytics data ” (e.g. The second relies on retention.

Retention 126

Retention Analytics Campaign eCommerce 126

YoungUpstarts

OCTOBER 4, 2015

They range from social customer insights, marketing, sales, analytics, demand management, support, and customer experience, to mobile and location based services. Metz provides a good definition in his book as follows: “The customer owns the conversation now, so companies need to change the way they do business. Defining Social CRM.

Technical Review 100

Technical Review Software Review Customer Social Media 100

YoungUpstarts

OCTOBER 13, 2013

They range from customer insights, marketing, sales, analytics, demand management, support, and customer experience, to mobile and location based services. To understand what Social CRM is, let us first consider this definition by Metz: The customer owns the conversation now, so companies need to change the way they do business.

Technical Review 187

Technical Review Software Review Customer Social Media 187

Occam's Razor

JANUARY 6, 2010

As we spring to action full of passion I wanted to share with you all a short list of things that will expand your little world of online marketing & web analytics. Change is hard, even if we know that we should be executing a multiplicity strategy to win in the web analytics 2.0 That's sucking. Their home page is a mess.

Analytics 99

Analytics Web Campaign PPC 99

ConversionXL

OCTOBER 19, 2021

A lot of demographics data can be pulled from your market research, customer personas , and website analytics, such as: Target audience age Location Job Interests. If you want to increase traffic, look at actions such as clicks, referral traffic, and conversions. Research the competition. Take Salesforce. Take Buffer.

Marketing 134

Marketing Audience Social Media Algorithm 134

ConversionXL

JUNE 25, 2021

We’ll also share when to transition to the growth stage in the product lifecycle so you can drive conversions and revenue off your momentum. Without this, your team may struggle to engage and excite leads, leading to minimal interest and suboptimal conversions. Based on the audience response, tweak your messaging accordingly.

Product 96

Product Social Media Audience Software Review 96

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Grab a Red Bull.

Channel 161

Channel Analytics Campaign Conversion 161

Both Sides of the Table

APRIL 4, 2011

If you can break this down by channel that you’ve acquired them from this is obviously better. How many through affiliate deals? The next step after measuring the customers you’re adding is to add the “cost to acquire” by channel. to $1.10) and you can focus on improving conversion (i.e. increasing conversion from 12.5%

Metrics 346

Metrics Startup Acquisition SEM 346

ConversionXL

FEBRUARY 5, 2020

If you’ve worked in web analytics for a while, you’ve suffered the pain of building graphs and tables in spreadsheets and then, once a “decent” dashboard has been set up, trying to automate it. Or, perhaps, you’ve relied on in-product Google Analytics reports, with all their limitations. Our eyes are how we intake most analytics data.

Analytics 117

Analytics Metrics Affiliate Aggregator 117

ConversionXL

JANUARY 18, 2022

They’ve grown to attract big-name clients like LinkedIn, PayPal, and Shopify, mostly through social media channels rather than organic search. It’s how people are using these channels that makes social critical to brand perception and business growth. They know there are affiliate links. It’s also easier to measure.

Social Media 145

Social Media Audience Media Marketing 145

ConversionXL

DECEMBER 22, 2015

The data required comes mostly from web analytics tools – the most popular being Google Analytics. Google Analytics – One Size Fits All. Google Analytics is simple. Google Analytics’ tracking code is designed to cover any website in the world as good as possible. A Session Does Not Equal a Visitor.

Analytics 48

Analytics Conversion Metrics Affiliate 48

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Up and Running

SEPTEMBER 22, 2021

If not, now is the perfect time to get in on this effective and easy-to-implement user acquisition channel. Referral marketing is a user acquisition channel that allows you to leverage your existing user base for growth by incentivizing them with rewards. This is why referral programs are a great low-risk channel.

Programming 141

Programming Churn Rate Design Campaign 141

ConversionXL

DECEMBER 3, 2018

Instead, they were shared in company Slack channels, emailed between VPs and investors, and featured in industry newsletters. Articles, case studies, and eGuides, like this analytics whitepaper written by, you guessed it, a company offering call-center analytics software. Conversion rates will drop through the floor.

B2B 133

B2B Marketing SEO Search 133

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. Children’s education company Talu Tales uses its social channels to do just that—in this case, promoting free activity sheets: . Adding the product to their basket was the right thing to do.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

JANUARY 2, 2020

In fact, you can use Google BigQuery not only for end-to-end marketing analytics but to train machine-learning models for behavior-based attribution. Those sources could be: Organic search; Social media; Referral and affiliate links; Banner ads and retargeting ads. That makes channel performance difficult to compare.

Artificial Inteligence 91

Artificial Inteligence SQL Algorithm Analytics 91

ConversionXL

MARCH 25, 2013

We talk about creating high converting landing pages , getting traffic that converts , and making the most out of your conversion points quite a bit here. But what we don’t talk about are outside of the box landing page strategies you can use to increase conversions right away. But how does this impact your conversion rates?

Conversion 126

Conversion Affiliate Social Media Social Network 126

Occam's Razor

FEBRUARY 10, 2016

If you don't have goals, you are not doing digital analytics. We were brain storming about the next cluster of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, weekly and monthly basis. The conversion rate for most website is around 2%. Let's back up.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Seeing Both Sides

FEBRUARY 25, 2016

They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives. These include everything from analytics tools like Adobe Analytics and Google Analytics, to A/B testing tools like Oracle’s Maxymiser and Optimizely.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives. These include everything from analytics tools like Adobe Analytics and Google Analytics, to A/B testing tools like Oracle’s Maxymiser and Optimizely.

Management 20

Management Analytics Technical Review Framework 20

Duct Tape Marketing

JANUARY 4, 2016

It follows that brand ambassadors add one more channel to your marketing strategy as well as a new dimension to it: personality. Listen to conversations. If you haven’t started already, start listening to conversations happening around your brand online. Look for the most engaged followers.

Affiliate 28

Affiliate Technical Review Advertising Conversion 28

SVPG

APRIL 28, 2012

To hone a compelling strategy and messaging requires deep customer understanding, an analytical mind, broad understanding of the industry and business, and—most important—a really good understanding of the “why” of a product. Vertical/affiliate/evangelist programs. when to use each and to what end). What to Do?

Product 108

Product Technical Review Marketing Affiliate 108

ConversionXL

MAY 19, 2020

Or maybe it’s your keyword well that’s reaching its limits, leaving you with plenty of ideas, but no clear path forward about how to prioritize them or the distribution channels for which they’re best suited. The great news is that it doesn’t have to be your salespeople leading these difficult conversations—your content can do it for them.

Differentiation 129

Differentiation Sales Email Metrics 129

ConversionXL

MAY 11, 2013

For example, if your marketing campaign consists of PPC, Tradeshows, and Radio Ads, each marketing channel is assigned a different phone number so you could measure both volume and quality of phone conversation. Setting the phone call as a conversion goal just like any other conversion goal. image source. image source.

Analytics 116

Analytics Phoenix PPC Campaign 116

The Startup Magazine

JULY 5, 2019

If you have only been relying on a single channel for your e-commerce marketing, you are missing a lot of opportunities. Also, any adverse change in that channel can affect your business significantly. The Internet is vast, so spread your marketing efforts in different channels. Adopt a Multichannel Marketing Strategy.

Marketing 94

Marketing Social Media Affiliate Channel 94