Occam's Razor

JANUARY 24, 2011

The way OOD manifests itself is that in every website and web business I work with I am obnoxiously persistent in helping identify the desired outcomes of the site / business before I ever log into their web analytics data. Without goals and goal values you are not doing web analytics, you are doing web iamwastingyourlifeandminelytics.

Analytics 122

Analytics Conversion Affiliate Web 122

Occam's Razor

JULY 12, 2010

In this blog post I want to share four analytics tools that I have been playing with for a while… tools that solve an interesting problem… tools that point to what might be in terms of our near term analytical future… and in almost all cases they don't even know! First Some Context. Say it ain't so! :).

Analytics 96

Analytics Viral Web Mobile 96

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 17, 2011

I wanted to expand on the practical and mathematical implementations of the cancellation rate I referred to in last week’s post. As a preamble to the metrics, it’s useful to know what you’re measuring and why it’s vital. Why cancellation rate is so important. Absolute number of cancellations per week.

Business Model 245

Business Model Metrics Engineer Technical Review 245

ConversionXL

MAY 19, 2020

But if you happen to have exceptional staff or facilities, or if you’re active in your community—whether that means your local area, networks within your industry, or other affiliate groups—use it to fuel content efforts that celebrate these differentiating factors. What objections do your customers have, and how do you respond?

Differentiation 129

Differentiation Sales Email Metrics 129

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Log into the Advanced Segmentation tool in your web analytics tool. If your web analytics tool requires you to call the vendor to set up advanced segments, or re-tag your site to get segments, then switch.

Analytics 90

Analytics Search SEO Metrics 90

Up and Running

SEPTEMBER 22, 2021

In addition to being acquired for cheaper than other acquisition channels, referred signups are more likely to make repeat purchases. Referred signups on average have a higher customer lifetime value (LTV) than non-referrals. The advantages are apparent, and the metrics are ready to be calculated and measured. Lowers churn.

Programming 141

Programming Churn Rate Design Campaign 141

ConversionXL

DECEMBER 22, 2015

The data required comes mostly from web analytics tools – the most popular being Google Analytics. What if you can’t trust all of the metrics in GA? Google Analytics – One Size Fits All. Google Analytics is simple. Of course, the metrics are not wrong. Why Shouldn’t I Trust the Data?

Analytics 48

Analytics Conversion Metrics Affiliate 48

ConversionXL

DECEMBER 3, 2018

They adopted an approach we refer to as account-based content —creating articles and guides tailor-made to the needs of a single target account. Articles, case studies, and eGuides, like this analytics whitepaper written by, you guessed it, a company offering call-center analytics software.

B2B 133

B2B Marketing SEO Search 133

ConversionXL

OCTOBER 4, 2021

But that alone is too general, so it’s important to get specific by setting clear metric objectives. On a basic level, email marketing tools should let you do the following: Create and segment email lists Send emails A/B test Read analytics reports Personalize content. [via B2B Marketing Alliance ]. Step 3: Create value-driven content.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

FEBRUARY 10, 2016

If you don't have goals, you are not doing digital analytics. We were brain storming about the next cluster of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, weekly and monthly basis. Now, all those other metrics suddenly have a purpose and context. Let's back up.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

ConversionXL

MARCH 16, 2016

Net Promoter Score is a customer loyalty metric developed by (and a trademark of) Fred Reichheld, Bain & Company, and Satmetrix. These are your happiest and most loyal customers that are most likely to refer you to others. Use them for testimonials, affiliates, etc. Unfortunately, the real world is a little more nuanced.

.Net 48

.Net Metrics Retention Aggregator 48

ConversionXL

MARCH 20, 2015

What people refer to as ‘best practices’ are mostly common practices. GA samples data for custom segments, so you’ll need to be careful when using those reports (if you need to remove sampling and don’t have access to Google Analytics Premium you can use Analytics Canvas ). Worship information hierarchy. Hypothesis.

Analytics 48

Analytics Texas Conversion Mobile 48

steveblank.com

JULY 8, 2011

Poplytics – online surveys and analytics AskYourTargetMarket – market research surveys SurveyMonkey - granddaddy of on-line surveys Amazon Mechanical Turk – you can set up a question and get answers PickFu – A/B testing $5 for 50 opinions Collaboration Dropbox – store, sync, and, share files online.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

AUGUST 28, 2006

How many metrics can you call adorable? Site abandonment rate is an adorable metric, to me : ), for these reasons: Money, money, money baby. IMHO there isn't a metric out there that can tell you a lot so quickly and any improvement you make to it will directly and immediately impact the bottom-line. My hypothesis is that.

Metrics 98

Metrics Analytics SEM Campaign 98

Occam's Razor

JULY 18, 2011

You must use metrics that are unique to the medium. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Optimal Acquisition Email Metrics. Most good email providers will do this automatically for whatever web analytics tool you use.

Metrics 137

Metrics Campaign Email Marketing 137

ConversionXL

MAY 27, 2022

The metrics. Vanity metrics are less important. Having launched an open affiliate program that paid 30% commission for the lifetime of the customer, ConvertKit built a loyal customer base that was growing with the company. Any affiliate could host a webinar, no matter how small the audience. Which have the most potential?

Demand 115

Demand Affiliate Audience Leadership 115

marketingland.com

OCTOBER 8, 2012

Analytics |. Affiliate Marketing. Column: Analytics & Marketing Column. 8 Ways We Deceive Ourselves With Metrics (And How To Avoid Them), Part I. and particularly people involved in metrics and evaluation of “how did we do this week/month/quarter?” Social Media |. Search Marketing |. Wheres Sphinn?

Metrics 47

Metrics Analytics Search Affiliate 47

practicetrumpstheory.com

JULY 14, 2010

First, what is an actionable metric? An actionable metric is one that ties specific and repeatable actions to observed results. This distinction carries over to metrics too. You don’t need lots of traffic sources to support learning and people don’t usually refer a product unless they have used and like the service.

Metrics 51

Metrics Lean Retention Startup 51

ConversionXL

MARCH 25, 2013

Check your analytics, and you’ll see all sorts of “first visits.” Alternative) Thank You Page With “Refer A Friend” CTA. In this case, the refer a friend thank you page is the perfect opportunity to encourage new subscribers who signed up for your lead magnet to share with their friends and increase your viral quotient.

Conversion 126

Conversion Affiliate Social Media Social Network 126

Occam's Razor

DECEMBER 21, 2009

Web analytics gems lie deep in the data and we spend our lives looking at the top ten rows of data. Affiliates. Referring URL's. Too much data from our web analytics tools. In the past we all used the standard reports that our web analytics tools churned out. It does not matter which report you look at.

Analytics 94

Analytics Metrics Cloud Web 94

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). It is sweet.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

JULY 1, 2008

This post bravely attempts to: 1 ] Highlight the importance of holistic multichannel analytics. That's why multichannel analytics is so important. Here's your online data: You are capturing the above information using your web log based or javascript tag based web analytics tool. Not impossible. Well just assume. :).

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

FEBRUARY 20, 2012

No touching Google Analytics. No going to web analytics conferences. The result will be an astonishingly high level of focus for your digital analytics work (even on day one) and hyper-relevant insights to the business. Disclosure: I'm not affiliated with nor do I know anyone at Credit Karma.]. No tweeting for help.

Web 138

Web Analytics Technical Review Affiliate 138

Aymeric Gaurat-Apelli

JULY 1, 2010

Analytics You need to understand your customers/users better. I am slowly going away from Google Analytics in favour of Clicky (although this is an affiliate link, I genuinely recommend this tool). Out of the box, Clicky gives you actionable metrics, rather than a awful lot of useless data.

Lean 38

Lean Customer Ruby Startup 38

Aymeric Gaurat-Apelli

JULY 1, 2010

Analytics You need to understand your customers/users better. I am slowly going away from Google Analytics in favour of Clicky (although this is an affiliate link, I genuinely recommend this tool). Out of the box, Clicky gives you actionable metrics, rather than a awful lot of useless data.

Lean 32

Lean Customer Ruby Startup 32

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Obsess about this metric.

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

MAY 18, 2010

One of my earliest blog posts extolled the glorious virtues of segmentation: Excellent Analytics Tip#2: Segment Absolutely Everything. Many paid web analytics clickstream analytics tools, even today (!), Web Analytics , the other wonderful free WA tool, had advanced segmentation from day one. Coupon affiliates. "Social

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

AUGUST 6, 2007

It is almost instantly accessible in any web analytics tool. So what is this mysterious metric? It is important to note that the first definition is the standard definition in tools like Google Analytics, WebTrends, Yahoo! Web Analytics, CoreMetrics etc etc etc. 2: Measure the bounce rate for your traffic sources.

Metrics 120

Metrics Analytics PPC Campaign 120

Occam's Razor

MAY 27, 2015

Today's primary use of the word programmatic refers to the use of ad exchanges, real-time bidding (RTB), Demand-side Platforms (DSPs) etc. For how to go about this, use the wonderful Analytics Ladder of Awesomeness. Bonus: Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to! <

Analytics 60

Analytics Marketing Mobile Audience 60

Occam's Razor

JULY 31, 2006

Conversion rate is a very important metric, used properly. More importantly being a practitioner I feel metric definitions should incorporate on the ground reality and using Unique Visitors accommodates that reality. Or maybe you are about to plunk down a million dollars on a new affiliate marketing strategy or maybe on SEO.

Analytics 115

Analytics Conversion PPC Metrics 115

Occam's Razor

FEBRUARY 9, 2015

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0. Traffic Trends Key Metrics Analysis. Tools used in this post.

Metrics 60

Metrics Analytics Non-Compete Search 60