Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly. Let's go!

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

SEPTEMBER 20, 2010

You see if you don't implement your links properly the person shows up to your site without any tracking parameters and thus fail to help your web analytics tool to put that visitor in the right source bucket. You have purchased banner ads in various Android applications using AdMob to target high value analytics decision makers.

Analytics 122

Analytics Software Review Campaign Flash 122

Up and Running

AUGUST 25, 2021

Once you have a few ideas jotted down, perform a thorough search to see if anyone is offering a product that does exactly what you wished for at that moment. You’ll also want to spend some time doing an SEO competitor analysis. Essentially, this means searching Google for possible keywords for your product or service.

B2B 118

B2B Audience Software Review B2C 118

Occam's Razor

JULY 12, 2010

In this blog post I want to share four analytics tools that I have been playing with for a while… tools that solve an interesting problem… tools that point to what might be in terms of our near term analytical future… and in almost all cases they don't even know! Search engines are complicated little beings.

Analytics 96

Analytics Viral Web Mobile 96

ConversionXL

APRIL 14, 2021

And while analyzing and refreshing content may take a lot of time and effort, the results for generating more traffic and improving SEO are clear. . While using the TF-IDF technique isn’t exclusive to the world of SEO, Moz defines it best: TF-IDF stands for t erm f requency- i nverse d ocument f requency. TF-IDF for SEO.

SEO 140

SEO Marketing Algorithm Search 140

Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. It is not just a business book, though every dna strand in this book is more about online marketing than online analytics.

Analytics 71

Analytics Web Technical Review Metrics 71

Occam's Razor

FEBRUARY 20, 2012

No touching Google Analytics. No going to web analytics conferences. The result will be an astonishingly high level of focus for your digital analytics work (even on day one) and hyper-relevant insights to the business. Disclosure: I'm not affiliated with nor do I know anyone at Credit Karma.]. No tweeting for help.

Web 138

Web Analytics Technical Review Affiliate 138

ConversionXL

FEBRUARY 3, 2022

Everything they do is scrutinized by its potential impact on scalable growth… An effective growth hacker also needs to be disciplined to follow a growth hacking process of prioritizing ideas (their own and others in the company), testing the ideas, and being analytical enough to know which tested growth drivers to keep and which ones to cut.

Retention 113

Retention Marketing Acquisition Channel 113

Occam's Razor

JANUARY 6, 2010

As we spring to action full of passion I wanted to share with you all a short list of things that will expand your little world of online marketing & web analytics. Change is hard, even if we know that we should be executing a multiplicity strategy to win in the web analytics 2.0 That's sucking. That's sucking.)

Analytics 99

Analytics Web Campaign PPC 99

Occam's Razor

JANUARY 7, 2007

So to make up for that this post covers some of the “technical” best practices around tracking with your web analytics tools, especially if you are using JavaScript tags. Often the job of implementation is left to the friendly neighborhood IT person and your web analytics vendor. It runs between $95 – $795.

Technical Review 93

Technical Review Analytics Web Software Review 93

Hearpreneur

DECEMBER 28, 2022

This means utilizing analytics more actively to drive my business decisions, developing effective SEO strategies, diversifying our customer base by targeting new markets and expanding into international markets, as well as investing more resources into content marketing and. #12- Leveraging digital platforms. social media advertising.

Social Media 119

Social Media Entrepreneur Retention Finance 119

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. How do you measure SEO performance on a page level? Back to our story.

Analytics 90

Analytics Search SEO Metrics 90

www.clickz.com

JANUARY 7, 2013

Search Engine Watch. SEO Paid Search Search Marketing. › Analytics › Actionable Analysis. She has over 20 years experience helping clients increase profitability by developing innovative marketing programs to acquire and retain customers based on solid analytics. Paid Search Strategies.

Social Media 86

Social Media Media B2C New York 86

Both Sides of the Table

APRIL 4, 2011

How many adds came through organic SEO? How many through affiliate deals? For example, if you have developers, content people or SEO folks working on SEO programs you’ll need to allocate their time / costs to this effort. SEO is seldom “free.”. You can find out how to more cost effectively buy search terms (i.e.

Metrics 346

Metrics Startup Acquisition SEM 346

Occam's Razor

FEBRUARY 9, 2015

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0. Search/Keyword Competitive Performance.

Metrics 60

Metrics Analytics Non-Compete Search 60

Occam's Razor

JULY 22, 2013

If I'm doing SEO for keyword cluster xyz, what am I really solving for? Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. Why is it that SEO is only focused on our brand terms and product names, when there are 9 million additional intent-identified queries in the Do stage and 14.6

Framework 163

Framework Marketing Metrics Audience 163

steveblank.com

JULY 8, 2011

Research, Web prototyping, Testing and Building Tools Lists of Tools from Others HBS Startup Tribe Tools List – from Tom Eisenmann at HBS PBworks startup tools List Startup Foundry tools list Small Business tools list Groups Lean Startup Circle – Google Group for startup advice Startup Weekend – Launch a Startup in 54 hours The Lean (..)

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Women Entrepreneurs Can

DECEMBER 28, 2020

Use SEO to Gain Organic Traffic – Businesses should utilize search engine optimization to acquire more customers. You can hire a professional to go through your website and make it more search engine friendly to maximize your outreach. To get started, you can use a tool like SEOCalc.com to find SEO experts.

Affiliate 52

Affiliate Social Media SEO Analytics 52

ConversionXL

MAY 19, 2020

Potential questions can come from plenty of sources, including: Search queries driving organic traffic; Internal search queries ; Your sales team; Your customer service team; Your R&D team. Ask around. What objections do your customers have, and how do you respond?

Differentiation 129

Differentiation Sales Email Metrics 129

This is going to be BIG.

FEBRUARY 26, 2010

Knewton's Online Marketing Director is the key partner to the VP, Online Marketing and is responsible for helping the team drive customer acquisition and revenue growth through SEM (paid search), SEO, Affiliate Marketing, and Email. This person is also creative, curious and always looking for new ways to engage our customers.

San Francisco 92

San Francisco CTO Hire Developer EC2 92

YoungUpstarts

AUGUST 25, 2020

Affiliate Marketing. To begin with, it has two main protagonists: the advertiser and the affiliate. The relationship between the two consists of the following: one company (advertiser) advertises itself on the website of another (affiliate) in exchange for a commission for each of the sales achieved through that site.

Marketing 179

Marketing Social Network Advertising United States 179

Occam's Razor

MAY 18, 2010

One of my earliest blog posts extolled the glorious virtues of segmentation: Excellent Analytics Tip#2: Segment Absolutely Everything. Many paid web analytics clickstream analytics tools, even today (!), Web Analytics , the other wonderful free WA tool, had advanced segmentation from day one. Of course Yahoo!

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

APRIL 5, 2010

Acquiring new customers isn't getting any easier: We've picked off the low-hanging SEO fruit, we're paying more for quality clicks in AdWords and the going rate for affiliate deals just keeps getting higher. Solve tomorrow's problems today – introducing Life Time Value. Or hang around for a few years?

Analytics 135

Analytics Customer CPA Acquisition 135

The Next Web

MAY 5, 2013

Growth hackers utilize analytical thinking, product engineering and creativity to significantly increase their company’s core metric(s). Anyone who figured out how to game Google’s algorithm (aka SEO) was leveraging both creativity and analytics to rapidly grow their company. Thus the term growth hacking.

Marketing 165

Marketing Viral SEO Analytics 165

ConversionXL

NOVEMBER 22, 2022

If marketing analytics show a correlation between form submissions and sales qualified leads (SQLs), visitors and form submissions become KPIs because they give you the full picture of how you’re progressing toward the goal. Analytics platforms track a wide range of metrics by default. Traffic from non-paid results on search engines.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Feld Thoughts

JUNE 27, 2012

The investment was an obvious one for us as it fits squarely in our Adhesive theme given the deep relationships LinkSmart has with big media and web platforms as a provider of analytics and traffic management software. The Internet was founded on our ability to link between things. We clicked. And the Internet grew.

Web 130

Web Stealth SEO HTML 130

www.vccafe.com

MARCH 11, 2013

Whether you’re wondering what site search you should use or what is the best email marketing tool, knowledge is power. Â Search for apps tools. Google Custom Search Engine. Google Analytics. Site Pulse – Live Web Traffic Monitor and Analytics. SEO and Analytics Tutorials. Analytics Tools.

Software Review 53

Software Review Technical Review Startup 53

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ See if you were able to get more traffic to arrive at your site, and if they were Existing Visitors or New Visitors (hopefully measured with a first party cookie in your website analytics tool). Share of Search.

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

DECEMBER 12, 2011

Oh, and everything has a CPA (not just your paid search or display/banner ads). If you are doing SEO then you are likely paying for someone. For Search it is in your Google Analytics or Omniture Site Catalyst reports. Standard metric in every web analytics tool worth anything. You have very little money.

Metrics 151

Metrics Web Analytics CPA 151

Duct Tape Marketing

AUGUST 13, 2015

How To Get More SEO Value Out of Your Existing Content written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. This is especially true when certain posts are just shy of reaching the first page of Google’s search results, where they could be earning you a return on your investment. Add more content.

SEO 28

SEO Clickthrough Affiliate Private Equity 28

Transformify

FEBRUARY 1, 2019

It may be even more complicated if you need access to the health records of patients for your predictive analytics model or to offer them specific services and treatment. SEO & Social Media. Affiliate or Referral Programs. Affiliate or referral programs work in two ways. Never Underestimate the Power of Communication.

Affiliate 49

Affiliate Equity Valuation SEO 49

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. Five Reasons Why You Should Buy Web Analytics: An Hour A Day: Web Analytics: An Hour A Day for the first time provides a Practitioner's in the trenches perspective on web analytics. There I said it.

Analytics 60

Analytics Web Affiliate Metrics 60

Occam's Razor

SEPTEMBER 19, 2011

We have to do Search Engine Optimization. We have to do Paid Search. We have to have a robust Affiliate network. Maybe it is Search, Email and Facebook. Maybe it is Affiliate and Paid Search. A team of five are your paid search samurais. We have to do Email Marketing. We have to do Social Media.

.Net 119

.Net Campaign Analytics Channel 119

Occam's Razor

APRIL 25, 2011

Why not keep sending emails / spending on AdWords / running affiliate programs / buying display only on MSN. Your SEO strategy is buying links, expired domains, et. Sophisticated Search Engine Optimization is mandatory in our world of Bing / Yandex / Baidu / Google. Display and Search drive each other. We hate change.

Marketing 126

Marketing Flash Analytics Web 126

Occam's Razor

DECEMBER 21, 2009

Web analytics gems lie deep in the data and we spend our lives looking at the top ten rows of data. Affiliates. Search keywords. Too much data from our web analytics tools. In the past we all used the standard reports that our web analytics tools churned out. It does not matter which report you look at. Promotions.

Analytics 94

Analytics Metrics Cloud Web 94

Occam's Razor

AUGUST 6, 2007

It is almost instantly accessible in any web analytics tool. It is important to note that the first definition is the standard definition in tools like Google Analytics, WebTrends, Yahoo! Web Analytics, CoreMetrics etc etc etc. Are your email, affiliate, other marketing campaigns yielding low bounce rates?

Metrics 120

Metrics Analytics PPC Campaign 120

Software By Rob

FEBRUARY 10, 2009

Until a few weeks ago I owned one of the top ranking sites on Google for the search term “beach towels.&# With the goal of increasing the conversion rate I read piles of books on internet marketing , web analytics , and copywriting. Traffic was from organic search (primarily Google). 3 Rob on 02.10.09 at 7:31 pm [.]

Design 51

Design Software Review Marketing Software Developers 51