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How to Successfully Expand Your Business Outside of Your Core Industry

Up and Running

Because they see that you’re affiliated with a brand they already know and use, they are more likely to trust your business , which can lead to a dramatic boost in conversions. . Adding a B2B model to your current B2C strategy can have a surprising impact on your sales. Consider the benefits of selling wholesale. There you have it!

B2B 118
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Recommendations from family and friends are the most trusted source of information , and B2B companies that use them experience higher than average conversion rates. The result?

Retention 113
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. Some technology vendors are providing options to limit distribution of confidential information from GP reports.

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IBC 2011 Attracts 28 Israeli Media and Mobile Startups to Amsterdam

VC Cafe

Celeno - Celeno is a leading vendor of standard-based WiFi silicon solutions capable of distributing up to 4 HD video streams, with full home coverage (over 500 sqm) and carrier grade robustness. 264 and multi-screen, the ICE Video Platform is the clear leader for Every Screen video processing and distribution.

Mobile 113
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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

But how do we distribute credit for the conversions across all those channels? Apply the right model and you will not only distribute conversions across multiple touch points, but you can also look at the impact on the CPA (this really is OMG, I peed in my pants a little cool). My distribution above is a good starting point.

Channel 161
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Startup Tools

steveblank.com

I know that in B2B world you are dead in the water without CRM tool… We are using our own stuff – [link] Reply Josh , on February 28, 2011 at 12:12 am said: Thank you for all the great links, how can i get an invite to quora? Reply Jarek , on February 27, 2011 at 11:51 pm said: What about CRM?

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Dear Avinash: Search / SEO Metrics & Analytics Questions + Answers

Occam's Razor

We will cover measuring success of SEO efforts on one web page, how to do search engine optimization for b2b websites, how to rank for highly saturated industries / categories / keywords, and which competitive intelligence tools do I use for search program optimization (and targeting display ads using search data!). Ready for the next step?