Duct Tape Marketing

OCTOBER 11, 2023

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 78

B2B Marketing B2C Community 78

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Since one customer inevitably falls into more than one cohort, the analysis gives meaning to their lifecycle behavior from different perspectives—the product they bought, the campaign that converted them, when they ordered, and so on.

Retention 126

Retention Analytics Campaign eCommerce 126

ConversionXL

NOVEMBER 22, 2022

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Digital marketing metrics are values that are used to track and measure campaign performance. With this in mind, let’s look at 13 digital marketing metrics to track for campaign effectiveness. What is Click-Through Rate?

Metrics 105

Metrics Analytics Marketing Acquisition 105

Occam's Razor

JULY 22, 2013

My definition of the audience in the See stage are "all people who wear clothes." Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. But it is horrible marketing to do a BUY FROM ME NOW campaign to See stage customers. " The See stage is exclusionary, though.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

OCTOBER 10, 2011

They share very specific guidance for businesses of different types (B2B, B2C, A2K) about how to identify the macro and micro conversions and then compute economic value. If you are a tool vendor… I would love for you to adopt the aforementioned metrics, and definitions, into your tool. to quantify that. What to do with it?

Social Media 165

Social Media Metrics Conversion Media 165

steveblank.com

JULY 8, 2011

But I definitely have to do it somewhere, at least once. No-brainer for B2B companies but also for B2C companies (making special advertising deals for example) Reply steveblank , on June 8, 2011 at 9:05 am said: Martin, Any suggestions? Doing so would extend your posts’ comments sections while adding little value.

Software Review 110

Software Review Startup Silicon Valley Analytics 110